Press releases

Sydney, 26th May 2010 – Virgin Mobile today announced the appointment of Publicis Mojo as its lead integration agency. As lead integration agency, Publicis Mojo will work across key Virgin Mobile marketing functions including brand, acquisition, customer relationship marketing and channel. They will also play a significant role in the coordination of other specialist marketing agencies, thereby ensuring consistency of strategy and message. The new appointment will see Publicis Mojo work across a variety of both traditional and non-traditional media.

“After conducting a comprehensive formal review, we are delighted to have selected Publicis Mojo as our lead integration agency,” said Anthony Hearne, Virgin Mobile Australia Marketing Director. “We selected Publicis Mojo primarily because we felt they had excellent strategic insight which will enhance our existing marketing strategy and help us build upon the “Members Welcome” brand platform we launched last year.”

“Publicis Mojo also demonstrated to us a genuine understanding of our business and the dynamic telco industry. Their innovative thinking and fresh approach to our business will be instrumental in helping us continue delighting our members and presenting folks with credible alternative to the bigger guys in the telco market.”

Craig Davis, Co-Chairman & Executive Creative Director, Publicis Mojo said: "From day one, our values, philosophies and strategies aligned. At Mojo we believe that creativity powers progress; the Virgin Mobile team are smart, dynamic people with an infectious enthusiasm for creative solutions that will drive their business forward, and quickly. It's a happy partnership that's full of potential."

The appointment of Publicis Mojo follows an extensive review of agencies across the market.

Publicis Mojo and Virgin Mobile have officially begun working together from May 2010; with significant brand, research and campaign work already underway.

In other Virgin Mobile news, current Head of Brand, Jaclyn Lee-Joe, will be leaving Virgin Mobile for several months on maternity leave from early June. Rob Nolan, currently Head of Relationship Marketing, will take on Jaclyn’s responsibilities in her absence. Rob will be promoted to the newly created position of Head of Brand and Relationship Marketing, incorporating all brand, retention and customer marketing activities. This appointment will continue the great work at putting our members at the heart of our business to deliver a different telco experience.

~ ENDS ~

For more information please contact:

Sarah Blades – Virgin Mobile – sarah.blades@virginmobile.com.au or 0434 939 591

Virgin Mobile releases a guide to demystify mobile data

Sydney, 20 May 2010 – Mobile Internet use is increasingly becoming more and more mainstream, with recent Neilson Research showing nearly one in three mobile users is already accessing the internet from their phone.

However, according to new research commissioned by Virgin Mobile most Australians who are using the internet on their phone don’t really understand mobile data. The survey of more than 1,000 people revealed that nine out of ten Aussies using Mobile Internet don’t actually know how much data is required for the activities they are enjoying online, such as Facebook, Twitter or GPS access.

“The fact is that a little bit of mobile data can go a long way but the key is understanding how much data you need, ensuring you have the right data plan and being aware of the danger zones so you can avoid them,” said Anthony Hearne, Marketing Director of Virgin Mobile Australia.

“Our research shows that 60% of mobile users want to start using Mobile Internet more, so Virgin Mobile has created a guide to demystify mobile data and help people choose the best data plan. From now until the end of June, we are offering our customers a ‘surprise’ 1GB of data so they can explore and enjoy the internet on their phone – that will allow you to send about 200,000 emails or update your status on Facebook 546,000 times.”

Mobile Internet is still a relatively new capability and despite the rapid uptake (40% of those who use it only started doing so in the last six months) there are still a lot of people who don’t understand or trust it.

Even amongst those who do use mobile data, many are cautious in their use for fear of ‘bill shock’. As a result three quarters of mobile data users said they consciously limit online activity on their phone because they are worried about going over their data allowance. With the proper advice and appropriate plan, this doesn’t need to be a worry.

To help those who are wondering what mobile data is all about, are unsure how to get the best value or are nervous about going over their chosen data allowance Virgin Mobile has created The Mobile Data Guide. The following guide has all the key things you need to know about using the internet on your phone and choosing the right data plan.

The Mobile Data Guide

Virgin Mobile’s guide to understanding Mobile Internet and choosing a data plan

Part one – understanding Mobile Internet:

What is Mobile Internet?

It's just like the Internet on your computer except you can access it on your phone, so the only big difference is the size of the screen and the fact that you can use it on the go.

How do I access Mobile Internet?

You need a 2G or 3G phone (a 3G handset is faster for browsing than a 2G) to access the internet and Virgin Mobile strongly recommends you get a data plan before going online on your phone, in order to take get the best value and avoid paying a premium unnecessarily.

How is data measured?

Mobile data is measured in kilobytes (KB), megabytes (MB) and gigabytes (GB).

1,024 KB = 1 MB

1,024 MB = 1 GB

How do I know how much data things use?

Most things that people do online use very little data. To give you an idea of how much (or little) data is required to do things online on your phone Virgin Mobile has looked at some of the things you can do with 1GB:

• Send 200,000 emails
• Update your status 546,000 times on Facebook
• View Perez Hilton’s blog 245,000 times
• Post 536,870 tweets

The richer the content the more data it will use. So a high quality video will use a lot more data than a photo, which in turn will use more data than a simple text email or a status update. Feature films for example are approximately 750MB.

How big are applications?

Applications all vary in size and each application should tell you how big it is before you download it. As a safety net, your phone won’t let you use mobile data to download anything larger than 10MB and it will tell you to use a WiFi connection to download applications 10MB and above.

What’s the difference between downloading and uploading?

Downloading is what happens when you view, listen to or read things online. For example when you watch a video, open an attachment, visit a website or buy an application you are downloading.

Uploading is what happens when you add something to the internet from your phone. For example if you update your Facebook status, share a picture, add a video online or send an email you are uploading.

Most mobile phone carriers count uploading as well as downloading when calculating your data usage.

Are there hidden costs I should be worried about?

There are no hidden costs but it’s your responsibility to check your contract to see what your carrier charges you for uploading and downloading data. Data is usually competitively-priced if you have a data plan or a data allowance included in your plan. However if you have no data included in your plan or go over your limit that it can get expensive very quickly.

“Bill Shock” is becoming an increasingly used term but it’s really easy to avoid if you have the right data plan to suit your needs and monitor your usage (which is not as hard as it sounds!).

Part two - choosing a data plan:

Will I use my phone to surf the web?

Checking email, updating Facebook and tweeting on a phone is more popular than ever but if you plan to use your phone to browse the web, make sure you choose a plan with a data allowance to suit your needs. When choosing a data plan, think about the type of things you might want to do on your phone and how often you might want to do them.

From now until 30 June 2010, Virgin Mobile is giving all its new and existing Members a ‘surprise’ 1GB of bonus mobile data to explore and enjoy the internet from their phone in any way they choose. It gives Post-Paid mobile Members the opportunity to get a 1GB data plan for three months, a 1GB bonus with Your Cap recharges for Pre-Paid mobile, and a 1GB bonus on activation for new Pre-Paid Broadband Members.

This is a great opportunity for those curious about Mobile Internet to go nuts online and, at the same time, figure out how much data they use in a typical month.

How much data do I want to use on my mobile?

First of all, check if your mobile phone contract comes with a data allowance included. All Virgin Mobile’s latest Pre-Paid and Post-Paid Caps come with a Mobile Internet data allowance included.

If you plan to just check your email once or twice a day a 50MB data plan will probably work for you. If want to use the internet on your phone regularly go for a 300MB plan and if you like to be always connected you may want to go for a 1GB offer.

Don’t get sucked in to paying extra for more than 1GB on your phone unless you’re absolutely sure you need it. 1GB, given the current average persons monthly data usage, is a huge amount of data, and is mainly purchased by those using their phone as a “tethered modem”. A tethered modem is when you connect your phone to your computer, usually through W-Fi, and use your phone’s data allowance to upload and download on your computer.

Talk to your mobile phone provider about what you want to do on your phone and how long you might spend doing it. They should be able to recommend a plan that suits you.

What if I sign up for a data plan but love Mobile Internet so much I end up needing more?

Increase your data plan. Talk to your carrier about increasing your data plan – most should let you do this starting the following month for a minimal charge, or perhaps none at all.

How do I keep track of how much data I’m using?

To avoid any nasty shocks at the end of the month, ensure you choose a mobile phone provider with a tool to help you monitor your usage. Virgin Mobile’s Bill Preview helps you do just this.

Also, you can download an application that monitors your data usage so you can check where you are up to at any time during the month. These apps are available for all carriers and are usually only a couple of dollars to purchase. For example: http://www.shihab.com.au/mobileusage/

Whatever your Mobile Internet needs, Virgin Mobile strongly recommends that you shop around to compare data plans and charges. Spending a little bit of time thinking about the way you want to use the internet on your phone can mean huge savings in the long run!

~ENDS~

For more information please contact:

Jess Makin – One Green Bean – 02 8020 1806 – Jess@onegreenbean.com.au

Sarah Blades – Virgin Mobile – 0434 939 591 – sarah.blades@virginmobile.com.au

More included value and flexibility

Sydney, 18th May 2010 – Virgin Mobile Australia has updated its Post-Paid Rollover Cap and Rollover Cap Plus plans with more included value, flexibility for customers and even more data now included on Caps of $79 and more.

The entire updated suite of plans include rollover talk and text, data allowances for all plans, International talk and text, unlimited mobile talk and text between Virgin Mobile Members, and free voicemail in Australia. Virgin Mobile Members also receive a host of other benefits including Virgin brand family offers such as 10% mobile credit back from Virgin Blue flights^a and VIP access to events.

“Our plans, from the $29 Rollover Cap upwards, now offer more included value than the other major telcos in market” said Anthony Hearne, Virgin Mobile Australia Marketing Director. “However we believe that ‘value’ goes beyond pure monetary savings and extends to the way we treat our Members, and providing them with more choice. That’s why flexibility and Member benefits are so important to us.”

Virgin Mobile is still the only Australian telco to offer Post-Paid Rollover Caps which allow customers to roll over any unused included talk & text into the following month^b. This helps Virgin Mobile Members get the best value from their cap plan.

Due to popularity of this offering, Virgin Mobile has now launched the ‘Rollover Value-Add’, a bolt-on enabling members who aren’t currently on a Rollover Cap plan to add the Rollover benefit to their existing cap plan for $4.95 per month. This can be added to Post-Paid Plans at any time throughout the contract^c .

For an extra $6 per month, Virgin Mobile’s Rollover Cap Plus plans have the same features as the standard Rollover Cap, but give consumers more mobile internet data to use per month with up to 1.5GB available.

The new Rollover Value Add option and the Rollover Cap Plus options reflect Virgin Mobile’s commitment to continue offering new and existing Members increased value and flexibility.

“Recognising that we are all unique and use phones differently, we are continuing to launch value-add and bolt-on features that allow users to build a phone plan that suits them. We are thrilled to continue offering great value plans to new and existing members”, said Anthony.

The updated plans are outlined as follows:

Full plan information can be found at: www.virginmobile.com.au/mobile-plans-pricing/monthly-plans/

~ ENDS ~

For further information or to arrange an interview, please contact:

Jess Makin – One Green Bean – 02 9699 9503 – jess@onegreenbean.com.au

Sarah Blades - Virgin Mobile – 0434 939 591 –sarah.blades@virginmobile.com.au

What is Virgin Mobile Australia all about?

Virgin Mobile Australia is a leading consumer-focused mobile and broadband provider. Our local telco adventure kicked off on in the early noughties when Sir Richard Branson saw an opportunity to stir up the Aussie telco industry.

Kicking off in October 2000 with a handful of staff and a whole lot of ambition, we immediately made an impact with fresh, innovative products and the trademark Virgin service. Some things never change.

From the beginning we've been partnered with Optus, using their network to give our Members the best coverage we possibly can, whilst maintaining our very unique Virgin way of doing things. As of right now, Virgin Mobile Australia can proudly boast of flagship retail outlets across the country, 1000s of partner outlets, fun-loving staff and over one million awesome Members. So here we are in 2010, celebrating our one millionth customer, gearing up for our 10th birthday and yet as ready as ever to kick off our shoes and join the fun. Come on in, Members are always welcome.

^a Offer ends 30th June 2010 and excludes Mobile Broadband and Broadband at Home customers. Offer applies only to base fare excluding GST and other charges. Standard Virgin Blue Terms and Conditions apply.

^b Any unused monthly included talk & text rolls over to the following month only and is used once the following month’s included talk & text is exhausted. Data does not rollover. ^c Min term of 30 days. First month will be pro-rated. Cancellation take effect from end of the current billing cycle.

1. 24 month connection required. Early cancellation fees apply.
2. included talk and text does not include all call types.

Sue Bailey appointed as new CEO and Michael Seymour as new CFO

Sydney, 12 April 2010 – Virgin Mobile today announced two changes to its senior leadership team. Firstly, Sue Bailey will take the reins as the new CEO of Virgin Mobile Australia, replacing current CEO, Peter Bithos. After two years as CEO, Peter is moving to head up the Consumer Division at SingTel’s associate joint venture in the Philippines, Globe Telecom.

A new adventure, professionally and personally, Peter and his family will relocate to Manila in May. Peter has been with Virgin Mobile for four years, including two as CEO, and led the company through integral years in its history. The company has just hit one million customers, achieved an award-winning level of customer service and has an expanded retail presence, both online and on-the-ground.

Sue has spent the last seven years with Virgin Mobile. Sue’s most recent position was Senior Vice President of Customer Proposition at Virgin Mobile USA with accountability for revenue, product management and development, customer retention, and device management. Prior to the US, Sue spent over four years in marketing at Virgin Mobile Australia, the last two years as Marketing Director.

"Sue is an astute marketing professional with a strong telecommunications background, and is a Virgin-person at heart," said Peter referring to Sue's experience. "Sue is excited to be reuniting with the Virgin Mobile Australia team and leading the business during what will continue to be a massive time of growth for the brand".

Secondly, Michael Seymour has been appointed as the new CFO. Michael has over 20 years of experience in senior commercial, finance and auditing positions. Most recently he held the position of CFO, then acting CEO, of Pacific Bangladesh Telecom Ltd, an affiliate of SingTel. Having been overseas for eight years, Michael is excited to be returning to Australia with his family.

"Michael brings 20 impressive years of experience in senior financial roles in Australia and South-East Asia," said Peter. "I am confident that Michael will be a great addition to the team and provide the financial guidance needed for one of Australia's fastest growing telecoms".

Both Sue and Michael will be joining Virgin Mobile Australia in April.

~ ENDS ~

For more information or to arrange an interview please contact:

Sarah Blades – Virgin Mobile – sarah.blades@virginmobile.com.au or 0434 939 591

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 29 March 2010 – To celebrate its Surprise Gig bonus data offer, Virgin Mobile today announced an exclusive ‘surprise gig’ with MGMT, to be held at the Virgin Mobile Metro in Sydney on 7th April.

MGMT’s scheduled concert on 6 April sold out within the hour but Virgin Mobile has secured the Grammy award nominees for a second ‘surprise’ show. Tickets will be given away with the online purchase of MGMT’s new album Congratulations through Members’ Lounge, and are available from 11am Wednesday March 31st. Details on how to get tickets can be found on facebook.com/memberslounge.

Virgin Mobile's Surprise Gig offer gives its Members a ‘surprise’ 1GB bonus internet data to use as they like to enjoy more internet. It gives Post-Paid Mobile Members the opportunity to get a 1GB data plan free for three months, Post-Paid Broadband Members a bonus 1GB monthly for three months, a 1GB bonus with Your Cap recharges for Pre-Paid Mobile, and a 1GB bonus on activation for new Pre-Paid Broadband Members. The offer runs until 30 June 2010.

The Surprise Gig tour features surprise performances by various artists at unexpected locations in Sydney, Melbourne and Brisbane between April and June this year. Exclusive content relating to the Virgin Mobile Surprise Gig tour including ringtones, videos, wallpapers and exclusive music mixes, will be available for everyone and will help Virgin Mobile Members explore and enjoy their free 1GB of data.

The MGMT gig is the second Surprise Gig of the tour, which launched in Melbourne at the weekend, with Wolfmother giving a spectacular performance at the tour’s launch party hosted by Richard Branson.

Virgin Mobile’s Marketing Director Anthony Hearne said, “Wolfmother gave a fantastic performance on the weekend in Melbourne and we’re thrilled to surprise MGMT fans with a second chance to see them at the Virgin Mobile Metro next week and provide the opportunity for everyone to enjoy MGMT content for free.”

For the remainder of the ‘surprise’ gigs, the artist and location will be announced shortly before they take place through the Virgin Mobile Members Lounge facebook.com/memberslounge. To get Surprise Gigs alerts, information about getting tickets to a MGMT’s exclusive performance, and for all Surprise Gig Tour content including Wolfmother and more, simply become a fan of Members’ Lounge on Facebook: www.facebook.com/memberslounge.

For more on Virgin Mobile’s Surprise Gig offer, go to: www.virginmobile.com.au/surprisegig.

~ ENDS ~

For more information or to arrange an interview please contact:

Jess Makin – One Green Bean – jess@onegreenbean.com.au or 02 8020 1806

Sarah Blades – Virgin Mobile – sarah.blades@virginmobile.com.au or 0434 939 591

Terms and Conditions apply, including Post-Paid Mobile: 1GB data plan costs $15 a month. For each of the first three months you’ll receive a credit of $15. Post-Paid Broadband: 1 GB of bonus data will be applied to the accounts of customers on eligible plans each month for three months. Pre-Paid Mobile: Only 5GB may be accumulated at any 1 time. 28 day expiry. Pre-Paid Broadband: New customers only, excludes BYO. Activate before 30/6/10 to receive 1GB bonus data. See virginmobile.com.au for full terms and conditions.

Sue Bailey appointed as new CEO and Michael Seymour as new CFO

Sydney, 12 April 2010 – Virgin Mobile today announced two changes to its senior leadership team. Firstly, Sue Bailey will take the reins as the new CEO of Virgin Mobile Australia, replacing current CEO, Peter Bithos. After two years as CEO, Peter is moving to head up the Consumer Division at SingTel’s associate joint venture in the Philippines, Globe Telecom.

A new adventure, professionally and personally, Peter and his family will relocate to Manila in May. Peter has been with Virgin Mobile for four years, including two as CEO, and led the company through integral years in its history. The company has just hit one million customers, achieved an award-winning level of customer service and has an expanded retail presence, both online and on-the-ground.

Sue has spent the last seven years with Virgin Mobile. Sue’s most recent position was Senior Vice President of Customer Proposition at Virgin Mobile USA with accountability for revenue, product management and development, customer retention, and device management. Prior to the US, Sue spent over four years in marketing at Virgin Mobile Australia, the last two years as Marketing Director.

"Sue is an astute marketing professional with a strong telecommunications background, and is a Virgin-person at heart," said Peter referring to Sue's experience. "Sue is excited to be reuniting with the Virgin Mobile Australia team and leading the business during what will continue to be a massive time of growth for the brand".

Secondly, Michael Seymour has been appointed as the new CFO. Michael has over 20 years of experience in senior commercial, finance and auditing positions. Most recently he held the position of CFO, then acting CEO, of Pacific Bangladesh Telecom Ltd, an affiliate of SingTel. Having been overseas for eight years, Michael is excited to be returning to Australia with his family.

"Michael brings 20 impressive years of experience in senior financial roles in Australia and South-East Asia," said Peter. "I am confident that Michael will be a great addition to the team and provide the financial guidance needed for one of Australia's fastest growing telecoms".

Both Sue and Michael will be joining Virgin Mobile Australia in April.

~ ENDS ~

For more information or to arrange an interview please contact:

Sarah Blades – Virgin Mobile – sarah.blades@virginmobile.com.au or 0434 939 591

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 29 March 2010 – To celebrate its Surprise Gig bonus data offer, Virgin Mobile today announced the Surprise Gig Tour – a series of free, last-minute music gigs around Australia to be announced via its Members' Lounge Facebook page.

Virgin Mobile's Surprise Gig offer gives its Members a ‘surprise’ 1GB bonus internet data to use as they like to enjoy more internet. It gives Post-Paid Mobile Members the opportunity to get a 1GB data plan free for three months, Post-Paid Broadband Members a bonus 1GB monthly for three months, a 1GB bonus with Your Cap recharges for Pre-Paid Mobile, and a 1GB bonus on activation for new Pre-Paid Broadband Members. The offer runs until 30 June 2010.

The Surprise Gig Tour will feature surprise performances by various artists at unexpected locations in Sydney, Melbourne and Brisbane between April and June this year. Exclusive content relating to the Virgin Mobile Surprise Gig tour including ringtones, videos, wallpapers and exclusive music mixes, will be available for everyone and will help Virgin Mobile Members explore and enjoy their free 1GB of data. The tour launched in Melbourne at the weekend, with Wolfmother giving a spectacular performance to a party hosted by Richard Branson at Ding Dong Lounge.

The next Surprise Gig will be a live performance by American indie darlings MGMT on Wednesday 7 April at the Virgin Mobile Metro in Sydney. Tickets will be given away with the online purchase of MGMT’s new album Congratulations through Members’ Lounge, and are available from 11am Wednesday March 31st. Details on how to get tickets can be found on facebook.com/memberslounge .

Virgin Mobile’s Marketing Director Anthony Hearne said, “With the rise of smart phones, a lot of people can now access the internet from their handset. But because we all use the internet differently, we want to give our Members the freedom to go where they want, rather than restricting them to one or two sites. That’s why we’re offering a ‘surprise’ 1GB of data for customers to use as they wish – whether that’s downloading a ringtone, viewing a music video or following us on Facebook to find out where the next Surprise Gig is going to be!”

For the remainder of the gigs, the artist and location will be announced shortly before they take place.

“Ultimately the Surprise Gig tour is about an experience that can be enjoyed in person, on your mobile phone or online. And because it will be free for anyone to download, everybody gets a chance to enjoy the gigs!” said Anthony.

To get Surprise Gigs alerts, information about getting tickets to a MGMT’s exclusive performance, and for all Surprise Gig Tour content including Wolfmother and more, simply become a fan of Members’ Lounge on Facebook: www.facebook.com/memberslounge.

For more on Virgin Mobile’s Surprise Gig offer, go to: www.virginmobile.com.au/surprisegig.

~ ENDS ~

For more information or to arrange an interview please contact:

Jess Makin – One Green Bean – jess@onegreenbean.com.au or 02 8020 1806

Sarah Blades – Virgin Mobile – sarah.blades@virginmobile.com.au or 0434 939 591

Terms and Conditions apply, including Post-Paid Mobile: 1GB data plan costs $15 a month. For each of the first three months you’ll receive a credit of $15. Post-Paid Broadband: 1 GB of bonus data will be applied to the accounts of customers on eligible plans each month for three months. Promotion runs from April 1 to June 30 2010. Pre-Paid Mobile: Only 5GB may be accumulated at any 1 time. 28 day expiry. Pre-Paid Broadband: New customers only, excludes BYO. Activate before 30/6/10 to receive 1GB bonus data. See virginmobile.com.au for full terms and conditions.

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 26th March, 2010 – Virgin Mobile Australia is thrilled to be getting in on the 2010 Formula 1 Australian Grand Prix action by announcing its sponsorship, together with Virgin Blue, of the Virgin Racing Team. The event will take place this weekend 25th-28th March at Albert Park Raceway in Melbourne.

As part of the sponsorship, Virgin Mobile will gain ‘money-cant-buy’ access to the pit lane and the Virgin Racing Team. This will be used to develop exclusive Virgin Racing content, from the 2010 Australian Grand Prix and throughout the season, which will be provided to our Virgin Mobile Members on Members Lounge (www.memberslounge.com.au).

"By pushing technological boundaries and doing things a little differently, the Virgin Racing team have come a long way in the past few months. We love the way they're challenging convention in one of the world's most prestigious sports", said Anthony Hearne, Marketing Director, Virgin Mobile Australia. "Collaborating with other Virgin family companies has already benefited Virgin Mobile customers through opportunity to gain Velocity points and mobile credit when you fly with Virgin Blue. We’re thrilled to be supporting Virgin Racing and extending these benefits further".

"We greatly appreciate the support of Virgin Blue and Virgin Mobile," said Brett Volker, Head of Brand, Virgin Racing. "It's always great to work with other Virgin businesses because they get what we’re about and there's never a shortage of ideas we can execute around the races. Meanwhile on the track, the team are determined to achieve the best possible performance here in Australia hot on the heels Virgin Racings Grand Prix debut in Bahrain."

For more information please contact:

Jess Makin - One Green Bean - 02 9699 9503 - Jess@onegreenbean.com.au

Sarah Blades - Virgin Mobile - 0434 939 591 - sarah.blades@virginmobile.com.au

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 26th March, 2010 – Virgin Mobile Australia is thrilled to be getting in on the 2010 Formula 1 Australian Grand Prix action by announcing its sponsorship, together with Virgin Blue, of the Virgin Racing Team. The event will take place this weekend 25th-28th March at Albert Park Raceway in Melbourne.

As part of the sponsorship, Virgin Mobile will gain ‘money-cant-buy’ access to the pit lane and the Virgin Racing Team. This will be used to develop exclusive Virgin Racing content, from the 2010 Australian Grand Prix and throughout the season, which will be provided to our Virgin Mobile Members on Members Lounge (www.memberslounge.com.au).

"By pushing technological boundaries and doing things a little differently, the Virgin Racing team have come a long way in the past few months. We love the way they're challenging convention in one of the world's most prestigious sports", said Anthony Hearne, Marketing Director, Virgin Mobile Australia. "Collaborating with other Virgin family companies has already benefited Virgin Mobile customers through opportunity to gain Velocity points and mobile credit when you fly with Virgin Blue. We’re thrilled to be supporting Virgin Racing and extending these benefits further".

"We greatly appreciate the support of Virgin Blue and Virgin Mobile," said Brett Volker, Head of Brand, Virgin Racing. "It's always great to work with other Virgin businesses because they get what we’re about and there's never a shortage of ideas we can execute around the races. Meanwhile on the track, the team are determined to achieve the best possible performance here in Australia hot on the heels Virgin Racings Grand Prix debut in Bahrain."

For more information please contact:

Jess Makin - One Green Bean - 02 9699 9503 - Jess@onegreenbean.com.au

Sarah Blades - Virgin Mobile - 0434 939 591 - sarah.blades@virginmobile.com.au

Virgin Mobile still offers unlimited standard national calls and texts – all day, every day for our Members – pre & post.

Our apologies if this press release causes déjà vu.

Virgin Mobile is delighted to continue giving all of our Your Cap Pre-Paid and Rollover Cap Post-Paid plan customers the same benefits (and more) that Vodafone & 3 are now proudly giving to some of their customers.

We see that our friends in the telco industry have just announced a new range of Post-Paid cap plans. We think unlimited talk and text to people on your network is a great idea. In fact we've been doing the same thing for years!” said Anthony Hearne, Marketing Director, Virgin Mobile Australia.

At Virgin Mobile we already offer both new AND existing, Your Cap Pre-Paid AND Rollover Cap Post-Paid plan Members unlimited mobile talk & text to other Members in Oz. Better yet, we don’t charge you to call yourself, with free voicemail in Australia, 24 hours a day, seven days a week”.

Maybe that's why we have the most satisfied customers in the business”, he said, referring to the latest Roy Morgan figures released this week that once again show Virgin Mobile tops the list of mobile phone providers when it comes to customer satisfaction.

Virgin Mobile is also excited to announce that they continue to enable ALL Members to use all their included Cap value on International voice calling and texting, ensuring it’s just as easy as before to stay in touch with family and friends in Australia or overseas.

We’re happy to say that ALL Virgin Mobile Members of on Rollover Cap Post-Paid Plans – whether it’s above or below $49 per month - also receive a generous monthly data allowance to enjoy the Internet, email and other data on the go,” said Anthony. “Also we are currently giving our Your Cap Pre-Paid members a big surprise of an extra 1GB of data with EVERY Your Cap recharge¹.

In November 2009 Virgin Mobile launched a suite of Rollover Cap Plans – the first in Australia that allow customers to roll over unused included talk & text from one month to the next.

All of our plans offer each and every Virgin Mobile Member unbeatable value. But what really separates us from our competitors is the fact that we treat our customers like Members. That means access to a host of extra benefits ranging from Virgin Family offers such as Velocity points, mobile credit when you fly with Virgin Blue, and VIP access to gigs and even a free beer on Friday. Cheers!” said Anthony.

Virgin Mobile just reached our millionth Member and we're growing fast. We’ve got lots of big plans this year so there’s never been a better time to jump on the Virgin Mobile ‘bandwagon’. We’re certain this announcement will rattle the market. It will make it clear that if you want to be treated like a Member, not a number, and want incredible value, flexibility and freedom, Virgin Mobile STILL has you covered,” added Anthony.

To check out all the great benefits available to Virgin Mobile Members, please see: www.memberslounge.com.au

-ENDS-

Notes to Editors

For a full outline of the Rollover Cap plans, and terms and conditions, please see: http://www.virginmobile.com.au/rollover/

For more information please contact:

Jess Makin – One Green Bean – 02 9699 9503 – Jess@onegreenbean.com.au

Sarah Blades – Virgin Mobile – 0434 939 591 – sarah.blades@virginmobile.com.au

¹ Subject to a maximum accumulation of 5GB at any one time.