OUR LAUNCH

We launched on 31 October 2000 with Richard Branson driving across the harbour bridge in a tank, declaring war on the telco industry!

2000

WARREN

We created the memorable 'Warren' character, who was looking for romance with the ladies (or similar).

2003

5 CENT

Our '5c' campaign, featuring a suitably pint-sized rapper, sings the praises of our amazing call and text rates.

2004

DON'T CALL JASON D

We scooped global advertising awards with our innovative Jason Donovan campaign.

2005

V FESTIVAL

First Aussie V Festival featured Pixies, Pet Shop Boys & Groove Armada.

2007

VIRGIN 2 VIRGIN

We became the first Aussie telco to offer free V2V with unlimited calls and text to other Virgin Mobile customers.

2008

ROLLOVER CALLS & TEXTS

We were the first Aussie telco to offer rollover calls & texts on all our postpaid mobile plans.

2009

VANILLA ICE RIGHTS MUSIC WRONGS

Vanilla Ice apologies for 'Ice Ice Baby' to right music wrongs.

2009

SPLENDOUR IN THE GRASS

We became proud sponsors of Splendour in the Grass, and later produced Australia's first web-stream from an Australian music festival.

2010

ROBIN DA HOOD

Robin Da'Hood - in all his tights glory, declares A Fair Go For All. Much fairness ensues.

2011

FAIR GO BRO

We gave Brad Pitt's non-famous brother, Doug, his own campaign in 'Fair Go Bro'.

2012

GAME OF PHONES

We launched Australia's biggest ever interactive mobile scavenger hunt – Game of Phones.

2013

SUPPORT YOUTH HOMELESSNESS

We enlisted Richard Branson, Natalie Imbruglia and Ksubi to create mobile phone covers to raise money to prevent Youth Homelessness.

2013

MEALFORAMEAL WITH OZHARVEST

We worked with Jane Lynch and partnered with OzHarvest to deliver over 200,000 meals to people in need with #mealforameal.

2014

R U OK? DAY

We also partnered with R U OK? and offered free calls for all our customers to any network on R U OK? Day.

2014

ONE B1G GIG

We partnered with Guvera and Reggie Watts to bring all our customers ONE B1G GIG.

2015

TURNED UP TESTIMONIALS

We made the world's most awesome customer testimonials featuring genuine Virgin Mobile customers.

2016

DATA GIFTING

We launched Data Gifting - yep you guessed it another Aussie-first.

2016

FAIRDATA™ & THE AVO-CATES

We wrapped up all of our amazing data products into one and launched the new proposition with the help of some very special avocado farmers.

2017

THANK YOU!

A big thank you to all of the customers and our red hot & remarkable people for their support over the years. It has been an amazing ride!

2018