2019 - 2010

Free doughnuts this Saturday for data lovers

SYDNEY, 9 March 2018: To celebrate International Day of Awesomeness this Saturday 10 March, Virgin Mobile has partnered with Krispy Kreme to give away 4,400 free Original Glazed™ doughnuts to data loving Aussies.

Data never tasted so good.

To claim their sweet treat, customers simply need to give a bit of awesome back by gifting any amount of spare data to a fellow Virgin Mobile Postpaid customer on Awesomeness Day, and showing proof in-store at Krispy Kreme of the data they’ve gifted.

“Our customers go nuts over doughnuts, almost as much as they love using and gifting data to each other. So, to celebrate International Day of Awesomeness, our data loving Postpaid customers will be able to turn their data bytes into doughnut bites. Now that’s pretty awesome,” James Gully, Virgin Mobile CEO said.

“After hearing Virgin Mobile customers are actually doughnut lovers, we wanted to bring smiles to Aussies and make their day that bit more awesome. And there’s nothing more awesome than a free doughnut.” Russell Schulman, Head of Marketing & eCommerce, Krispy Kreme said.

Data Gifting lets Virgin Mobile Postpaid customers gift any amount of spare data with each other, simply through My Account or the Virgin Mobile app. It’s all thanks to FairData™ and the collective power of Virgin Mobile’s data products that lets you do more with your data.

Terms and conditions:

  • Limit one Krispy Kreme Original Glazed™ doughnut per person to the first 200 customers in-store. Available from any of Krispy Kreme’s stores in NSW, VIC, WA and QLD. Not available in 7-Eleven, SA stores or Jesters (WA).
  • Customers must present proof of data gift by confirmation via My Account or the Virgin Mobile app to redeem their Krispy Kreme Original Glazed™ doughnut
  • Data must be gifted between 00:01am until 11:59pm on 10 March 2018

ENDS

Media assets.

Click here for media assets.

Notes to media:

For more information about Data Gifting visit virginmobile.com.au/data-gifting

About Virgin Mobile

From the moment Sir Richard Branson launched Virgin Mobile in 2000, we’ve been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance. After all, we’re famous for doing things a little differently, and for a very good reason – our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network.

We also know Aussies need data that works for them. They need flexibility without the compromise. That’s why we’ve introduced FairDataTM, a unique offer exclusive to Virgin Mobile Postpaid customers. FairData™ uses the collective power of Virgin Mobile’s Postpaid data products to give people data on their own terms. From the Australian-first innovation of Data Rollover which gives you a second chance to use what you paid for to Data Gifting that lets customers share any amount of their unused data with other Virgin Mobile Postpaid customer.

But it doesn’t stop there. When you join us, you’re joining the Virgin family too, so if you’re on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You’ll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with R U OK? and Smiling Mind.

And we do all of this with a side serve of unmistakable Virgin swagger. Why? Because we don’t just play the game, we change it for good.

Now that’s Virgin Mobile.

For further information, please contact:

Eleven for Virgin Mobile
Tara Pereira
E tara.pereira@elevenpr.com.au P (02) 8584 5743

Stress less with a calming commute

New research from Virgin Mobile shows 83% of Aussies crave a calmer commute

SYDNEY, 6 February 2018: Aussies are entering the new year with hopes of a calmer commute, with a shocking 5.9 million admitting their journey to work is often more stressful than the day itself.

With the back to work grind in full swing, Aussies are spending on average over an hour and a half (95 minutes) commuting each day, equating to 1.8 billion minutes nationally. Two in 5 Aussies commute via public transport and say time pressures (76%) and loud, annoying passengers (61%) leave them stressed out before the day begins.

It’s no wonder then that 73% of public transport commuters look to their mobile phones to zone out, whether its streaming music (55%), scrolling social feeds (53%) or catching up on the news (53%). In fact, two thirds (68%) of public transport commuters would find their commute more stressful if they didn’t have their phone.

To show how your mobile can help relieve commuting stress, Virgin Mobile and Smiling Mind have released ‘The Daily Commute’, a new meditation program featuring four activities designed to help Aussies on the go ease into their day. Available via the Smiling Mind app, the new meditations encourage Aussie’s to take three to 10 minutes to practice mindfulness as part of their daily commute.

The guided meditations ‘Taking Public Transport’, ‘Walking Mindfully’ and ‘Taking Flight' help users experience mindfulness no matter how they commute, while ‘Mindful Mindset’ allows drivers to get centred and set their intention for the day or evening ahead, before getting in the car.

“With 7 in 10 Aussies using their mobile phone while commuting on public transport, it’s never been easier to experience the benefits of mindful meditation on the go. Together with Smiling Mind, we developed these new meditations to help busy Aussies be more mindful as they go about their daily life, using their mobile phone as a force for good,” said James Gully, Virgin Mobile CEO.

Mindfulness means paying attention in a particular way: on purpose, in the present moment, and without judgement, and some of the many benefits can include a reduction in anxiety and stress, increased productivity, enhanced awareness and empathy, and improved sleep.

“We hope this new program gives commuters the calm they need to set them up for success for the day ahead, or help them wind down on the way home,” Gully added.

“Mindfulness can truly be practiced anytime, anywhere through your smartphone. We’ve worked with Virgin Mobile to design modules that are custom made for the commuter journey, putting people in a calm state during their ride and throughout the day,” Dr Addie Wootten, Smiling Mind CEO, said.

The Daily Commute module is now available to download for free from Google Play and the Apple App Store: smilingmind.com.au/smiling-mind-app/

- ENDS -

Notes to Editors

Research was conducted by Virgin Mobile and carried out by Lonergan from a nationally representative survey of Australians in January 2017.

The research also found:

  • The top 5 factors that cause Aussies a stressful commute include:
    1. Getting stuck in traffic (59%)
    2. Loud / annoying people (55%)
    3. Worrying about being late (50%)
    4. Missing the bus / train / ferry etc. (40%)
    5. Lack of personal space (34%)
  • For those commuting via public transport, time related factors (76%) and other commuters (61%) are the core stressors
  • 2 in 5 (41%) Aussies commute via public transport, and over two thirds (73%) use their phone to zone out from what’s happening around them
  • Nearly 4.5 million public transport commuters (63%) spend the majority of the commute on their phone with 68% stating they would find their commute more stressful if they didn’t have their phone with them

About Virgin Mobile

From the moment Sir Richard Branson launched Virgin Mobile in 2000, we’ve been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance. After all, we’re famous for doing things a little differently, and for a very good reason – our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network.

We also know Aussies need data that works for them. They need flexibility without the compromise. That’s why we’ve introduced FairDataTM, a unique offer exclusive to Virgin Mobile Postpaid customers. FairData™ uses the collective power of Virgin Mobile’s Postpaid data products to give people data on their own terms. From the Australian-first innovation of Data Rollover which gives you a second chance to use what you paid for to Data Gifting that lets customers share any amount of their unused data with other Virgin Mobile Postpaid customer.

But it doesn’t stop there. When you join us, you’re joining the Virgin family too, so if you’re on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You’ll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with R U OK? and Smiling Mind.

And we do all of this with a side serve of unmistakable Virgin swagger. Why? Because we don’t just play the game, we change it for good.

Now that’s Virgin Mobile.

About Smiling Mind:

Smiling Mind is a 100% not-for-profit organisation that works to make mindfulness meditation accessible to all. We deliver the benefits of mindfulness meditation to adults and young people via a fun, easy-to-use, free app, and supported by our training programs for education and in the workplace. All of our programs are backed by research and developed by psychologists.

Mindfulness meditation improves focus, increases resilience and helps people to cope with the stress of modern life.

Our vision is to help every mind thrive. Our mission is to provide accessible, life-long tools to support healthy minds.

For further information, please contact:

Eleven for Virgin Mobile
Bayley Kite
E bayley.kite@elevenpr.com.au
M +61 434 359 657

Stocking filler fails

New research reveals Aussies’ worst Christmas presents

SYDNEY, 13 December 2017: With the silly season upon us, Aussies are saying enough is enough when it comes to crap Christmas presents with novelty mugs, scented candles and stuffed toys making up some of the nation’s top five worst stocking fillers.

Although 95% of us don’t mind receiving small gifts if they’re useful, new research from Virgin Mobile has revealed 2 out of 3 Aussies believe stocking fillers are often wasted and most would prefer to have data over mind-numbing novelty mugs (64%) or a pair of yawn-inducing socks (55%).

Whether it’s streaming classic Christmas movies on the go or uploading FOMO-inducing holiday pics on social media, 8.6 million of us would rather ditch the stocking filler and get data instead.

With almost 8 in 10 Australians likely to increase their data use over the Christmas period, Virgin Mobile is making it easier to gift the more useful gift of data, allowing friends and family to do more of what they love online. It’s the little stocking filler that packs a big punch.

Top of the list of how people expect to increase their data this holiday season is staying connected and up to date (69%), shopping up an online storm including Boxing Day sales (38%) and streaming or downloading their favourite music, movies and TV series (38%).

James Gully, CEO, Virgin Mobile Australia says, “As the research shows, many Aussies are favouring data over seemingly useless gifts like candles and socks. Getting the gift of mobile data is more thoughtful than you think and allows people to do more of the stuff they really enjoy.

“With Data Gifting, it’s even easier to give the gift of data this Christmas, a time where mobile data consumption tends to spike. Sharing your data is not only a useful gift, but one that we know Aussies will enjoy and can be done at a click of a button.” added Gully.

The average mobile data gift made by Virgin Mobile customers is 4.5GB which equates to around 10 hours of videos, 38 hours of music or 30 hours of apps and browsing per day.

Data Gifting is part of Virgin Mobile’s FairData™ offering and is available to all Postpaid mobile customers at the click of a button through the MyAccount app or webpage. For more information, visit virginmobile.com.au/data-gifting

To find out what your data gets you, visit virginmobile.com.au/data-explained  

- ENDS –

Notes to editors

Research was conducted by Virgin Mobile and carried out by Lonergan from a nationally representative survey of Australians in November 2017.

Top 5 gifts Aussies loathe come Christmas time are:

  1. Novelty gifts (mugs and Christmas themed gifts) 57%
  2. Something smelly (scented candles, beauty products and perfumes) 49%
  3. Stuffed toys 47%
  4. Trinkets 44%
  5. A ‘gift with purchase’ gift 44%

FairData: Postpaid customers only. Fair Use Policy and other T&Cs apply.

Data Gifting: You can give your spare data (to use in Oz) to any other Virgin Mobile customer on a Postpaid mobile plan. Data Gifts can't be returned and extra data charges still apply, so double-check before you give to make sure you're giving to the right person and that you'll have enough left for yourself. Data usage info may be delayed by up to 48 hours. Gift until 16 Feb 2018, unless extended. #sharingiscaring #datalove

About Virgin Mobile Australia

From the moment Sir Richard Branson launched Virgin Mobile in 2000, we’ve been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance. After all, we’re famous for doing things a little differently, and for a very good reason – our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network.

We also know Aussies need data that works for them. They need flexibility without the compromise. That’s why we’ve introduced FairDataTM, a unique offer exclusive to Virgin Mobile Postpaid customers. FairData™ uses the collective power of Virgin Mobile’s Postpaid data products to give people data on their own terms. From the Australian-first innovation of Data Rollover which gives you a second chance to use what you paid for to Data Gifting that lets customers share any amount of their unused data with other Virgin Mobile Postpaid customers.

But it doesn’t stop there. When you join us, you’re joining the Virgin family too, so if you’re on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You’ll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with R U OK? and Smiling Mind.

And we do all of this with a side serve of unmistakeable Virgin swagger. Why? Because we don’t just play the game, we change it for good.

Now that’s Virgin Mobile.

For further information, please contact:

Eleven
Dani McComber
E danielle.mccomber@elevenpr.com
+61 458 338 134


Sydney, 28 August 2017: In an era of blaming millennial woes on their avocado toast obsession, a special investigation has uncovered an unlikely bunch of tech-savvy avocado farmers calling for young Aussies to be given a fairer go.

The Betoota Advocate's Clancy Overell and Errol Parker visited an avocado farm in Duranbah, to get the lowdown from the social-media savvy crusaders sticking up for this unfairly treated generation.

"It's no joke that millennials are getting a bad rap because they love some of the country's best produce on one of the greatest things since sliced bread - toast!

"When we heard about a bunch of these avo farmers jumping online to stand up against the millennial naysayers, we knew we had to check this one out," Clancy said.

Aptly named 'The Avo-cates', the avocado farmers have had enough of the millennial bashing, turning to social media to become a voice for change and creating the Avo Fair Go Facebook and Twitter pages.

The Avo-cates are doing all they can to stick up for young Aussies and are not alone in their fight, with Virgin Mobile getting behind the movement, with FairData™.

"We've had it up to here with these kids getting a hard time for enjoying smashed avo on toast. As if that's the problem! A few of us in the avo business got online and started sticking up for them," avocado famer, John Atkin revealed to The Betoota Advocate.

"We know that not all data is created equal, so we too are taking a stand and righting wrongs with FairData™, particularly for this data loving generation," said James Gully, CEO, Virgin Mobile.

Powered by Virgin Mobile's FairData™, The Avo-cates are sticking up for millennials and asking fellow Aussies on social media to do the same. So go on, dob in the unfair posts with #AvoFairGo!

For more information on FairData™ visit virginmobile.com.au/fairdata.

 

--ENDS--


Notes to editor:
FairData™: Postpaid customers only. Fair Use Policy and other T&Cs apply.

 

About Virgin Mobile Australia
From the moment Sir Richard Branson drove a tank across the Sydney Harbour Bridge to launch Virgin Mobile in 2000, we've been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance. After all, we're famous for doing things a little differently, and for a very good reason - our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network.

We also know Aussies need data that works for them. They need flexibility without the compromise. That's why we've introduced FairDataTM, a unique offer exclusive to Virgin Mobile Postpaid customers. FairData™ uses the collective power of Virgin Mobile's Postpaid data products to give people data on their own terms. From the Australian-first innovation of Data Rollover which is still exclusive to Virgin Mobile on new Postpaid mobile plans to Data Gifting, another Virgin Mobile exclusive, that lets customers share their unused data with other Virgin Mobile Postpaid customers.

But it doesn't stop there. When you join us, you're joining the Virgin family too, so if you're on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You'll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with OzHarvest, R U OK?, and Smiling Mind.

And we do all of this with a side serve of unmistakeable Virgin swagger. Why? Because we don't just play the game, we change it for good.

Now that's Virgin Mobile.

 

For media enquiries please contact:

Dani McComber, Eleven
T: 02 8584 5572 / 0458 338 134
E: danielle.mccomber@elevenpr.com.au

Forgetful Aussies missing out on Mother's Day New research reveals a quarter of Aussies have forgotten Mother's Day and 1 in 10 are repeat offenders every year


Sydney, Wednesday 10 May 2017: Mums are worth celebrating every day of the year but with our increasingly busy lifestyles and demanding schedules, many Aussies are forgetting to celebrate their mums on Mother's Day.

New research from Virgin Mobile has found that almost a quarter (23%) of Australians have forgotten Mother's Day, with a further 40% admitting to repeating the mistake on three occasions. Despite the growing number of ways, we can now connect with our mums, from texts to video calls, 1 in 10 (11%) of us forget to show mum love on Mother's Day every year.

While most Aussies (45%) say they genuinely forget this special day, surprisingly a quarter of Aussies (25%) still don't know what date Mother's Day is. Other reasons for not contacting mum on Mother's Day include being too busy, working or nursing a hangover (15%).

Fortunately for the forgetful bunch, the secret to this problem lies in our pockets with 1 in 3 Aussies harnessing their mobile phones to stay close to mum. Calendar notes, reminders and alarms are just a few of the ways mobile technology is helping us remember to contact our mums on Mother's Day.

The research also found that mobile phone technology plays a huge part in the way Aussie's regularly communicate and connect with their mums, be it a phone call (75%), text message (45%) or via social media (22%).

Nicole Bardsley, Director of Brand & Communications for Virgin Mobile says "While many Aussies are using their mobile to contact mum on a regular basis, it's surprising to see so many of us forgetting to get in touch with mum on this important day.

Nothing beats the power of connecting with the ones you love most, so Virgin Mobile wanted to take the opportunity to remind people that no matter how far away you are, pick up the phone and celebrate mum this Sunday."

To avoid playing the blame game, Virgin Mobile has come to the aid of forgetful Aussies with their top three tips on how to stay close to mum this Mother's Day.

  1. Let your phone do the heavy lifting - whether it's an alarm, calendar note or reminder on Mother's Day morning, using your phone to remember will ensure you're not one of the forgetful few missing out on wishing mum a Happy Mother's Day.
  2. Take notes - start your digital wish list early and make note of your Mother's Day ideas. Using your phone's notes app means you can keep track of everything in one place to help find the perfect gift in plenty of time.
  3. Harness the power of social media - for those of us living away from home, social media means we can celebrate with mum no matter the time or distance. Whether it's a lovely photo of you both together, accompanied with a heartfelt message, or creating a video of your memories, share the love with family and friends this Mother's Day.

 

--ENDS--


About Virgin Mobile Australia

From the moment Sir Richard Branson drove a tank across the Sydney Harbour Bridge to launch Virgin Mobile in 2000, we've been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance.

After all, we're famous for doing things a little differently, and for a very good reason - our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network. We also offer loads of red hot extras, from data-free music-streaming on eligible Postpaid mobile plans, to the Australian-first innovation of Data Rollover which is still exclusive to Virgin Mobile on new Postpaid mobile plans.

But it doesn't stop there. When you join us, you're joining the Virgin family too, so if you're on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You'll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with OzHarvest, R U OK?, and Oasis.

And we do all of this with a side serve of unmistakable Virgin swagger. Why? Because we don't just play the game, we change it for good.

Now that's Virgin Mobile.

 

For media enquiries please contact:

Bayley Kite, Eleven
T: 02 8584 5571 / 0434 359 657
E: bayley.kite@elevenpr.com.au

Dani McComber, Eleven
T: 02 8584 5572 / 0458 338 134
E: danielle.mccomber@elevenpr.com.au

Australians encouraged to switch off to switch on to mindfulness

Virgin Mobile, Lindy Klim and Smiling Mind inspire Aussies to make time for everyday meditation


  • Only 1 in 10 (9%) surveyed currently rank their mental health as a top priority
  • 73% of people surveyed believe we live in the most stressful era in human history
  • Regular meditation could provide the antidote with benefits including increased productivity, enhanced awareness and better sleep.


Australia, Sydney, 25 October 2016 - We live in a fast-paced, connected world where we're always switched on, and often don't have a moment to take time out for ourselves. So to help restore the balance, Virgin Mobile has teamed up with not-for-profit organisation, Smiling Mind, to empower everyday Aussies to make a positive change to their lives, through mindfulness meditation.

To announce the partnership, Virgin Mobile has joined forces with businesswoman, mother and meditator, Lindy Klim. "We've all experienced it; that moment when we realise our minds can't handle or process anything more, yet we continue on with little consideration for our mental wellbeing," says Lindy.

New research from Virgin Mobile reveals 71%1 of people surveyed have some form of digital technology within easy reach throughout the majority of their day (i.e. 80% of the time or more) and three quarters (75%1) feel that it has increased the pace of life to stressful levels. It's no wonder then, that in today's fast-paced world three quarters (73%1) of people surveyed believe we now live in the most stressful era in human history.

With stress comes mental fatigue, which is also becoming such an issue for workers that they lose 4 days1 per year in an effort to reduce the problem - equating to over 56 million days1 of sick leave per annum, and costing workplaces and the economy $17.7 billion dollars1.

With this in mind, Virgin Mobile's new partnership encourages more people to take time out to practice mindfulness. Co-developed with psychologists and health professionals, Smiling Mind exists to help build mental health and wellbeing through web and mobile app-based meditations. Some of the many benefits include a reduction in anxiety and stress, increased productivity, enhanced awareness and empathy, and improved sleep.

"Meditating doesn't have to be time consuming - it's amazing that through just 10 minutes of regular practice, we can improve our productivity and get a better night sleep," added Lindy. "The next time you're on the train or bus to work, or in-between meetings, why not swap your playlist or coffee break for a meditation. It will make a huge difference to your life."

As part of the partnership launch, Virgin Mobile has created and positioned a number of meditation smart chairs in oasis-style environments across the country for the public to experience Smiling Mind's meditations. They aim to illustrate that no matter where you are, even if you're in the middle of your working day, it's feasible to take 10 minutes to yourself to practice a little mindfulness.

David Scribner, CEO of Virgin Mobile Australia, said "As a Virgin business, it's important we take responsibility for the products we sell, by reminding our customers of the benefits of taking a little time out for yourself each day.

"By partnering with Smiling Mind and their meditation app, we want to deliver a more genuine mobile phone experience for our customers that helps restore balance to their lives. Encouraging them to make mindfulness part of their daily mobile behaviour can do just that."

Addie Wootten, CEO of Smiling Mind, said, "We're incredibly proud to be partnering with Virgin Mobile. Smiling Mind has already reached over 1 million people worldwide and we hope this will inspire more Aussies to get involved with mindfulness and experience the benefits that it brings."

For more information on Virgin Mobile's partnership with Smiling Mind visit www.virginmobile.com.au.

 

--ENDS--


Notes to Editors:

The Smiling Mind meditation chairs will be located in Martin Place (Sydney), Federation Square (Melbourne) and Queen Street Mall (Brisbane) for three days, from Tuesday 25th October until Thursday 27th October.

The Smiling Mind app can be downloaded for free from both the Apple App Store and Google Play.

The research was commissioned by Virgin Mobile and conducted by Lonergan Research in accordance with the ISO 20252 standard. Lonergan Research surveyed 1,039 Australians aged 18+. Surveys were distributed throughout Australia including both capital city and non-capital city areas. The survey was conducted online amongst members of a permission-based panel, between 30th September and 4th October 2016. After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

Additional statistics from the research conducted by Virgin Mobile also found:

  • 3 in 5 (60%) people surveyed with a job rank work over their mental health.
  • Mental fatigue is an issue for workers, yet the majority (62%) have taken no time off work in the last 3 months to mitigate the problem.
  • In the last 3 months, workers have taken an average of one day off work to alleviate 'mental fatigue'.
  • 4 in 5 (83%) people surveyed agree there is always something to do so their mind never really slows down.
  • Three quarters (75%) of people surveyed feel that technology has increased the pace of life to stressful levels.
  • Two thirds (64%) of people surveyed feel as though technology gives them access to so many good forms of entertainment that they don't have time to take time out.
  • Half (49%) of people surveyed instinctively reach for their phone as soon as they have a spare moment, this is significantly higher amongst Millennials (74%).

 

About Virgin Mobile Australia

From the moment Sir Richard Branson drove a tank across the Sydney Harbour Bridge to launch Virgin Mobile in 2000, we've been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance.

After all, we're famous for doing things a little differently, and for a very good reason - our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network. We also offer loads of red hot extras, from data-free music-streaming on eligible Postpaid mobile plans, to the Australian-first innovation of Data Rollover which is still exclusive to Virgin Mobile on new Postpaid mobile plans.

But it doesn't stop there. When you join us, you're joining the Virgin family too, so if you're on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You'll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with OzHarvest, R U OK?, and Oasis.

And we do all of this with a side serve of unmistakable Virgin swagger. Why? Because we don't just play the game, we change it for good.

Now that's Virgin Mobile.

 

For media enquiries please contact:

Bayley Kite, Eleven
T: 02 8584 5571 / 0434 359 657
E: bayley.kite@elevenpr.com.au

 


1conducted on behalf of Virgin Mobile by Lonergan Research in accordance with the ISO 20252 standard September-October 2016

Virgin Mobile and Dave Hughes launch Aussie inspired 'eMEjis'


  • 44% of Australians want a more 'Aussie' emoji keyboard
  • 40% of Australians admit emojis express how they feel better than words


Australia, Sydney, Tuesday 4 October 2016 - Australians love filling their text messages with winky faces, hand gestures and food, but have also admitted they feel there's a void in the official emoji keyboard on their phones that needs to be filled.

With almost half (44%1) of the nation crying out for an emoji keyboard that's, well, more Aussie, Virgin Mobile is planning to petition to turn up the current range with the launch of 'eMEji' - emojis that actually represent the way modern Aussies communicate which have been requested by Aussies, to provide a more awesome mobile experience.

51%2 of Aussies are also requesting a say on what emojis are included on their mobile phone keyboards. So whether it's meat sweats, hangry or even Tony Abbott in his budgie smugglers, with the help of social commentator Dave Hughes, Virgin Mobile hit the streets and social media to ask the nation what words, phrases and emotions they felt needed to be turned into an everyday emoji.

Commenting on the campaign, Dave Hughes said, "I've made a living out of talking about all sorts of emotions and how people communicate - we're a weird bunch! Once my kids taught me what an emoji actually was, I realised how big a part they're playing in how we express ourselves nowadays, even for fellas my age.

"But for me, emojis need a refresh and to move with the times. Where's the emoji for when I need to ask a mate to do a late night servo pie run? Or when I've eaten too much from the BBQ and can't talk? We need eMEjis, and we need them now."

With 40%3 of the nation admitting emoji express how they feel better than words, Aussies have responded to the call in waves and put forward their eMEji suggestions.

Virgin Mobile and Dave Hughes have picked the best suggestions and turned them into red hot eMEjis. We hope our Aussie eMEjis will then be taken up in the next official emoji keyboard update set for release in 2017.

The top 20 eMEjis were:

1. YOLO
2. Meat sweats
3. Hangry
4. Budgie smugglers
5. Thong
6. Sorry-not-sorry
7. Aboriginal flag
8. BBQ
9. Digital overload
10. Hungover
11. Marriage equality
12. Champ
13. Ute
14. Meat pie
15. Salad Sandwich
16. Binge-watching
17. Meditating
18. Joy-of-missing-out
19. Nonplussed
20. Espresso Martini

 

David Scribner, CEO of Virgin Mobile Australia said, "We're famous for doing things a little differently at Virgin Mobile, and for good reason - our customers. Emojis have changed mobile communication indefinitely for them and as the research shows, Australians want a greater say on what emojis make it into their mobile phone keyboards.

"So we've given the power back to the people by bringing to life their emoji requests and petitioning for them to be included in the next emoji keyboard update - because that's just a little bit more Virgin Mobile."

To see all the eMEjis that made the final cut, visit the Virgin Mobile Facebook page - https://www.facebook.com/VirginMobileAus

 

--ENDS--


Notes to Editors:

Additional statistics from the research conducted by Virgin Mobile also found:

  • 50%4 of Aussies use emojis to inject some fun and spice up an otherwise dull message
  • 24%5 of Aussies are calling for a shake up to the current selection
  • 66%6 of emoji users don't have a personal favourite
  • 32%7 of Aussies love emojis / think they are great
  • 17%8 of Aussies say emojis have changed the way they communicate
  • 51%9 of Aussies want a say on what emojis are included on their phone's keyboard and to be able to put forward new emojis to be added

 

About Virgin Mobile Australia

From the moment Sir Richard Branson drove a tank across the Sydney Harbour Bridge to launch Virgin Mobile in 2000, we've been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance.

After all, we're famous for doing things a little differently, and for a very good reason - our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network. We also offer loads of red hot extras, from data-free music-streaming on eligible Postpaid mobile plans, to the Australian-first innovation of Data Rollover which is still exclusive to Virgin Mobile on new Postpaid mobile plans.

But it doesn't stop there. When you join us, you're joining the Virgin family too, so if you're on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You'll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with OzHarvest, R U OK?, and Oasis.

And we do all of this with a side serve of unmistakable Virgin swagger. Why? Because we don't just play the game, we change it for good.

Now that's Virgin Mobile.

 

For media enquiries please contact:

Jade Barringer
Eleven
T: 02 8584 5577 / 0406 816 092
E: jade.barringer@elevenpr.com.au

 


1Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

2Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

3Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

4Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

5Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

6Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

7Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

8Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

9Survey of more than 1,000 respondents conducted by Pureprofile on behalf of Virgin Mobile 12 September 2016

TBWA SYDNEY LAUNCHES NEW BRAND PLATFORM FOR VIRGIN MOBILE


Australia, Sydney, Friday 16 September, 2016 - Virgin Mobile and TBWA Sydney have combined forces to launch the telco's new brand platform, aimed at emphasising its commitment to deliver a fairer, more genuine and exhilarating experience for Aussie customers.

The latest campaign, introducing the new tagline 'Now That's Virgin Mobile', takes the real stories of five happy Virgin Mobile customers and puts them in the spotlight in an extreme way that only Virgin Mobile can. These customers deliver first-hand testimonials about why they choose Virgin Mobile, while partaking in one-of-a-kind experiences with some added unmistakable Virgin awesomeness. With experiences ranging from rocket-fueled speed boats and roller coasters full of drag queens to ball pits full of puppies, the campaign takes the typical and turns it up to show what life's like as a Virgin Mobile customer.

Working in partnership with creative connections agency UM, the campaign rolls out from 18 September and includes executions across social, digital, outdoor and cinema, with a particular focus on UGC-style pre-roll to tap into current online watching behaviours. In a first for the brand, interactive billboards will also allow consumers to superimpose their face directly into the content to get a sense of what it feels like to be a Virgin Mobile customer.

"We launched in Australia just over 15 years ago based on Richard Branson's belief that we could change the game for good for mobile customers," says Philippa Durant, Director of Brand and Communications at Virgin Mobile Australia. "We're famous for doing things a little differently, after all, and this campaign really demonstrates 'why Virgin Mobile' to consumers in a way that only we can."

Wesley Hawes, Executive Creative Director at TBWA Sydney, says "To reposition Virgin Mobile we thought about why their customers are some of the happiest and most satisfied in Australia. The simplest answer is that everything they do is done with an unmistakable Virgin Mobile swagger their competitors can't match. We decided to replicate this through their advertising, using one of the most traditional methods in the peer-to-peer recommendation, which is still such a powerful tool."

 

--ENDS--


FOR MORE INFORMATION:

Tom Cummings
Account Director
Eleven PR
M: 0412 245 403
E: tom.cummings@elevenpr.com.au

 

About TBWA Worldwide

TBWA Worldwide (www.tbwa.com) is a top ten ranked global advertising network that holds DISRUPTION® at its core to develop business-changing ideas for the brands it works with. TBWA has 11,100 employees across 323 offices in 97 countries and also includes brands such as Auditoire, BEING, Digital Arts Network (DAN), eg+ Worldwide, The Integer Group®, TBWA\Media Arts Lab and TBWA\WorldHealth. TBWA's global clients include Accenture, adidas, Apple, Energizer, Four Seasons, Gatorade, GSK, Henkel, Infiniti, Kraft, McDonald's, Michelin, Nissan, Pernod Ricard, Pfizer, Standard Chartered Bank, Singapore Airlines, Vichy.

 

About Virgin Mobile Australia

From the moment Sir Richard Branson drove a tank across the Sydney Harbour Bridge to launch Virgin Mobile in 2000, we've been driven by our brand purpose of changing the game for good. In a world where most Australians feel powerless against their mobile provider, Virgin Mobile is here to restore the power balance. After all, we're famous for doing things a little differently, and for a very good reason – our customers.

First of all, we deliver a fairer and more genuine experience by delivering above and beyond on the basics, with award-winning customer service and irresistible prices on the latest handsets, backed by the Optus 4G Plus network. We also offer loads of red hot extras, from data-free music-streaming on eligible Postpaid mobile plans, to the Australian-first innovation of Data Rollover which is still exclusive to Virgin Mobile on new Postpaid mobile plans.

But it doesn't stop there. When you join us, you're joining the Virgin family too, so if you're on a Postpaid plan you can earn Velocity Points just for paying your bill and get access to discounts and deals across other Virgin brands. You'll also feel part of something bigger, as we invite you to help make the world fairer and brighter through our partnerships with OzHarvest, R U OK?, and Oasis.

And we do all of this with a side serve of unmistakable Virgin swagger. Why? Because we don't just play the game, we change it for good.

Now that's Virgin Mobile.

VIRGIN MOBILE ANNOUNCES FREE PHONE CHARGING FOR POKÉMON GO GAMERS


Australia, Sydney, Tuesday 12 July 2016 - The launch of Pokémon Go has taken Australia (and the world) by storm, with demand for the game down-under taking the game's servers temporarily offline this morning.

In an attempt to remove another potential stressful situation for mobile gamers, Virgin Mobile has announced that all of its retail stores and kiosks will provide free mobile phone charging to gamers on the Go!

So no matter what network you're with, Virgin Mobile will give you that little bit of extra battery life so you can catch 'em all.

Every one of Virgin Mobile's stores and kiosks nationwide will have chargers in all shapes and sizes plugged in and ready to go. So no matter whether you're on Android or iOS, you won't have to wait until you get back home to carry on gaming.

Virgin Mobile also provides free secure charge lockers in a number of Westfield shopping centre food courts - even Pokémon hunters need a break for lunch!

You can find a link to all of its stores and kiosks here:
http://www.virginmobile.com.au/virgin-mobile-stores/

 

--ENDS--


About Virgin Mobile Australia: Making Mobile Better

Virgin Mobile launched in Australia in 2000, based on Richard Branson's belief that we could do mobile better. Better for you, and better for our planet. We've been rocking the boat ever since, and we're not stopping now, because it's just how we work. Innovative products and a commitment to great value for money are in our DNA.

Just look at Data Rollover: in an Australian-first innovation, we rescue your unused data and roll it over to the next month on all new Postpaid mobile plans, so now you don't lose what you don't use. We also roll over your unused calls and text: hey, you paid for it, so we figure you deserve a second shot at using it.

We also think you should be able to call or text your friends and family on our network within Oz as much as you like. So if you're on a Postpaid plan, you can. Voicemail is free within Oz too, because answering the phone should be your call. And backing all this is the power of the Optus 4G Plus network, which just keeps getting stronger, and allows us to focus on what's most important - you.

Best of all, because people and planet matter to us, we're turning your mobile phone into a force for good. We've already tasted success with #mealforameal, our initiative to turn your social food pics into a feed for someone in need, and there's plenty more where that came from!

We're Virgin Mobile, and we're making mobile better.

 

For media enquiries please contact:

Jade Barringer
Senior Account Executive
Eleven PR
T: 02 8584 5577 / 0406 816 092
E: jade.barringer@elevenpr.com.au
E: virginmobile@elevenpr.com.au

VIRGIN MOBILE VOTED AUSTRALIA'S NO.1 MOBILE PHONE PROVIDER


Australia, Sydney, 3 May 2016 - Virgin Mobile Australia has confirmed its reputation as the customers' champion after being named Australia's leading (Gold) Mobile Phone Service Provider in the prestigious Quality Service Awards, supported by Readers Digest.

The awards, voted for by the public and based on their own interactions, take into account an organisation's ability to create a personalised experience for its customers; show true understanding of their needs and offer simple and effective communication, as well as a reliable service that exceeds expectations.

Independent research analyst Catalyst conducted the online research involving more than 1,500 interviews around Australia involving every demographic group.

David Scribner, CEO of Virgin Mobile Australia, said: "We're delighted to be recognised for the outstanding care and service we provide to our customers, who are at the heart of everything we do.

"As part of the global Virgin family we have a different personality and approach from every other mobile phone service provider, and that's the thing that makes us stand out with customers new and old.

"We're constantly evaluating the customer experience we provide, from our call centres, to our digital teams and retail staff, ensuring we're always there when support's required to provide customer service that really goes above and beyond what's expected."

 

--ENDS--


About Virgin Mobile Australia: Making Mobile Better

Virgin Mobile launched in Australia in 2000, based on Richard Branson's belief that we could do mobile better. Better for you, and better for our planet. We've been rocking the boat ever since, and we're not stopping now, because it's just how we work. Innovative products and a commitment to great value for money are in our DNA.

Just look at Data Rollover: in an Australian-first innovation, we rescue your unused data and roll it over to the next month on all new Postpaid mobile plans, so now you don't lose what you don't use. We also roll over your unused calls and text: hey, you paid for it, so we figure you deserve a second shot at using it.

We also think you should be able to call or text your friends and family on our network within Oz as much as you like. So if you're on a Postpaid plan, you can. Voicemail is free within Oz too, because answering the phone should be your call. And backing all this is the power of the Optus 4G Plus network, which just keeps getting stronger, and allows us to focus on what's most important - you.

Best of all, because people and planet matter to us, we're turning your mobile phone into a force for good. We've already tasted success with #mealforameal, our initiative to turn your social food pics into a feed for someone in need, and there's plenty more where that came from!

We're Virgin Mobile, and we're making mobile better.

 

For media enquiries please contact:

Jade Barringer, Eleven
T: 02 8584 5577 / 0406 816 092
E: jade.barringer@elevenpr.com.au

Going Once, Going Twice, Sold For 1.5 Gigabytes

The world's first online auction powered by unused mobile data launched


  • More than 26 million GB of unused data lost every month by Australians
  • Top auction items include a week's vacation on a private island


Australia, Sydney, Tuesday 26 April - Australia is a nation of data losers, with those surveyed as part of new research revealing they lose more than half (67%1) of the mobile data they pay for each month.

Conducted by Virgin Mobile, the research found that of the average 3GB of data the respondents paid for as part of their monthly postpaid plan, just under 2GB3 is lost and taken back by their telco. With 13.4 million Australians owning smartphones4, this means potentially up to 26.8 million gigabytes of mobile data are being taken back from consumers every month.

With the 2GB of unused data that is typically being lost each month, these consumers could be:

  • Sending or receiving 40,000 emails5
  • Spending 13 hours browsing the web6
  • Streaming 2.8 hours of video content7
  • Video chatting for 4 hours with friends and family
  • Streaming 814 songs on Guvera, our music streaming partner8

In light of this, Virgin Mobile is turning Australia's biggest data losers into the biggest winners by launching the world's first online auction powered by unused mobile data.

As the only mobile provider in Australia to offer Data Rollover on Postpaid plans, Virgin Mobile is bringing down the hammer on other telcos stealing back their customers' unused data at the end of each month.

A reflection of its pledge to make mobile better, Virgin Mobile is sticking up for consumers by giving their unused data - the data they paid for - a second chance, as bidding currency in a unique auction of 30 exciting items over 30 days.

From new phones to drones, music tickets to Mardi Gras, and even a holiday to one of the most exclusive locations on the planet in Wadigi Island in Fiji, the world-first auction ensures that winners aren't left empty handed at the end of their billing cycle.

The one-of-a-kind experience is being hosted on Virgin Mobile's Facebook page now, with one item listed nightly between 7pm and 8pm AEST until 15 May 2016.

Philippa Durant, Head of Brand & Customer Marketing at Virgin Mobile Australia, said: "Terabytes upon terabytes of unused mobile data are being taken back from consumers every month by other telcos.

"At Virgin Mobile we don't think it's fair that something they've paid for is snatched away - they should get a second chance to use it and what better way than through a unique auction that offers the opportunity to live like Sir Richard Branson on your own private island."

 

How to Participate

What you bid with? Your unused data - the amount of unused data you have left on the last day of your billing cycle is your bid.
How do you bid? On Facebook - to bid, just show how much unused data you had leftover on your recent bill as a comment in the auction post.
Can you only bid once? More than once - you can bid any day of the auction as long as you have proof of the amount of unused data you had left on the last day of your monthly billing cycle.
Who wins? Highest bidder wins - the person who bids the highest amount of unused data by the end of the daily auction will win the prize for that day. If there are multiple bids of the same amount, the winner will be the person who placed their bid first.

To follow or participate in Virgin Mobile's 'Data Auction' visit its Facebook page.

 

--ENDS--

Notes to Editors:

The major prize is a trip for two people to Wadigi Island in Fiji, valued at up to AU$40,000. The prize includes two return economy airfares to Wadigi Island and seven nights' accommodation at Wadigi Island.

 

About Virgin Mobile Australia: Making Mobile Better

Virgin Mobile launched in Australia in 2000, based on Richard Branson's belief that we could do mobile better. Better for you, and better for our planet. We've been rocking the boat ever since, and we're not stopping now, because it's just how we work. Innovative products and a commitment to great value for money are in our DNA.

Just look at Data Rollover: in an Australian-first innovation, we rescue your unused data and roll it over to the next month on all new Postpaid mobile plans, so now you don't lose what you don't use. We also roll over your unused calls and text: hey, you paid for it, so we figure you deserve a second shot at using it.

We also think you should be able to call or text your friends and family on our network within Oz as much as you like. So if you're on a Postpaid plan, you can. Voicemail is free within Oz too, because answering the phone should be your call. And backing all this is the power of the Optus 4G Plus network, which just keeps getting stronger, and allows us to focus on what's most important - you.

Best of all, because people and planet matter to us, we're turning your mobile phone into a force for good. We've already tasted success with #mealforameal, our initiative to turn your social food pics into a feed for someone in need, and there's plenty more where that came from!

We're Virgin Mobile, and we're making mobile better.

 

For media enquiries please contact:

Jade Barringer, Eleven
T: 02 8584 5577 / 0406 816 092
E: jade.barringer@elevenpr.com.au

 


1Survey of 1,004 respondents conducted by Pureprofile on behalf of Virgin Mobile 18 April 2016

2Survey of 1,004 respondents conducted by Pureprofile on behalf of Virgin Mobile 18 April 2016

3Survey of 1,004 respondents conducted by Pureprofile on behalf of Virgin Mobile 18 April 2016

4http://www.acma.gov.au/theACMA/Library/Corporate-library/Corporate-publications/communications-report-2014-15

5https://www.virginmobile.com.au/data-explained/

6https://www.virginmobile.com.au/data-explained/

7https://www.virginmobile.com.au/data-explained/

8https://www.virginmobile.com.au/data-explained/

AUSTRALIA, WHY ARE WE SO AFRAID TO PICK UP THE PHONE?

Sir Richard Branson challenges Australians to go offline and have a real conversation on R U OK?Day


Wednesday 9 September 2015: We're a nation that prides itself on mateship and looking out for one another, however we may be in jeopardy of forgetting the power of a conversation to help those in need. New research released from Virgin Mobile today unveils that we're talking to each other less, hiding behind email and social media for difficult conversations and using emojis in place of real emotions.

Enough is enough - Sir Richard Branson has now joined the conversation. Alongside Virgin Mobile, he is leading a call-to-arms for Aussies to take time out from technology, by turning off their emails, logging out of social media and picking up the phone to have a real conversation on R U OK? Day tomorrow. As a show of support, Virgin Mobile will tomorrow offer free calls to its customers to any network within Oz, so they are able to make as many calls as they choose.

On average, we are spending two and a half hours a day communicating via social media, text and email but just twenty minutes on the phone to friends or loved ones. In fact, across the board we are speaking on the phone for less time than we were last year:

A third (34 per cent) of Aussies have ignored a call in the last week because they didn't feel like talking and another third (34 per cent) have sent a message to a loved one instead of picking up the phone. It's no wonder four in five (79 per cent) Aussies believe we've lost the magic of voice-on-voice conversation.

But while we're picking up the phone less, we still haven't lost the desire for a real conversation:

  • For 86 per cent of Aussies, speaking to a loved one on the phone always brightens their day.
  • Almost nine in ten Aussies (86 per cent) believe that voice-to-voice contact is the best way to make a real connection with someone.
  • Almost 70 per cent (68 per cent) wish they remembered to call those close to them more regularly.

So, what's stopping us from making the call? The research indicates it's our busy lifestyles, where modern communication tools and technology make it easy (and more convenient) to avoid having a more traditional phone conversation.

We're so busy in fact, that over a third of us are spending our lunch breaks eating at our desks (39 per cent), scanning personal emails (35 per cent) and surfing the internet (35 per cent), instead of connecting with those around us. Only 15 per cent of Aussie workers use their lunch break at work to call a friend or loved one.

Additionally, social media has played a dominant role:

  • A third of Aussies (27 per cent) admit they couldn't imagine being "offline" for more than a couple of hours.
  • A quarter of Aussies admit to hiding behind text, email and social media when they need to have difficult or uncomfortable conversations.
  • Almost half (46 per cent) of Aussies often use emojis to communicate their feelings.
  • Over a third (35 per cent) admit they're guilty of diffusing an awkward situation using emojis rather than talking.

Social media can also lead to misinterpretation and misrepresentation of what people are going through:

  • 4 in 5 (80 per cent) of Aussie social media users believe that people only post a "highlights reel" on social media and that it's not a true representation of their everyday life.
  • Three quarters (74 per cent) believe the majority of their online friends and followers don't truly know what's happening in their life.

Sir Richard Branson comments:

"While social media is a fantastic way to communicate, it doesn't always provide the most complete view of what we're really doing and how we're really feeling. It can be easy to misinterpret whether people are OK if all you can see is a ‘best of' version of their life. I'm not against social media - I really enjoy it as a communication tool - but sometimes nothing does the trick like picking up the phone to an old friend to check in and see how they're doing."

In addition to the free calls, Virgin Mobile has developed a national "Out-Of-Office" tool for emails and social media platforms, which people can download and use on R U OK?Day. This is available at makingmobilebetter.com.au.

Brendan Maher, General Manager, R U OK? says, "What people often don't realise is that you don't have to be an expert or trained counsellor to know what to say to a loved one or a friend when you think they may be struggling. It can be as simple as making the time to pick up the phone, listening to their story and then helping them to the next step."

Sir Richard Branson concludes:

"I think everyone could recall a bad patch in their life, or simply a bad day. I know I can! I wouldn't have been able to get through the hard times without the being able to have real and honest conversations with the people around me. I know the power a conversation can have. So, I'll be putting my "Out-of-Office" on - why not join me?"

To find out more on how Virgin Mobile will be helping inspire people to start a conversation, visit: makingmobilebetter.com.au.

--ENDS--

For further information or to arrange an interview with Guillaume Brahimi and / or a Virgin Mobile spokesperson, please contact:

Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea.Rojas@onegreenbean.com
Olivia Loughnan | Virgin Mobile | Phone: 02 8085 1970 | Olivia.Loughnan@virginmobile.com.au

Notes to editors:

About the Virgin Mobile Research Study:

  • Was conducted by Lonergan Research among 1,026 Australians aged 18 or older;
  • The study was conducted online amongst members of a permission-based panel;
  • Fieldwork commenced on Monday August 17, 2015 and was completed on Friday August 21, 2015;
  • After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

About Virgin Mobile Australia: Making Mobile Better

Virgin Mobile launched in Australia in 2000, based on Richard Branson's belief that we could do mobile better. Better for you, and better for our planet. We've been rocking the boat ever since, and we're not stopping now, because it's just how we work. Innovative products and a commitment to great value for money are in our DNA.

Just look at Data Rollover: in an Australian-first innovation, we rescue your unused data and roll it over to the next month on all new Postpaid mobile plans, so now you don't lose what you don't use. We also roll over your unused calls and text: hey, you paid for it, so we figure you deserve a second shot at using it.

We also think you should be able to call or text your friends and family on our network within Oz as much as you like. So if you're on a Postpaid plan, you can. Voicemail is free within Oz too, because answering the phone should be your call. And backing all this is the power of the Optus 4G Plus network, which just keeps getting stronger, and allows us to focus on what's most important - you.

Best of all, because people and planet matter to us, we're turning your mobile phone into a force for good. We've already tasted success with #mealforameal, our initiative to turn your social food pics into a feed for someone in need, and there's plenty more where that came from!

We're Virgin Mobile, and we're making mobile better.

About R U OK?

R U OK? is a not-for-profit organisation that aims to inspire Australians to have regular, meaningful conversations throughout the year to help anyone who might be struggling with life. For tips on how to report sensitively and accurately on suicide, please visit: http://www.mindframe-media.info/for-media

AUSTRALIA, SHOULD WE BE INSTA-SHAMED OF OURSELVES?

Virgin Mobile challenges Aussies to lose the filters and share what they’re really eating to help those in need.


July 15, 2015: Sharing photos of perfectly styled, overly filtered meals on social media is something Australians love to do, and new research from Virgin Mobile has shown just how far we'll go to get that perfect shot for Instagram. But today, Virgin Mobile is challenging Australians to get real and start posting everything they're eating - the good, the bad and the downright un-filtered - because every food photo could mean a real meal for someone in need.

According to research for Virgin Mobile almost half (49 per cent) of Australians regularly post food pictures on social media and as a nation we are posting a whopping 71 million food photos per year1. Our newsfeeds are overflowing with pictures of food. However, two million Australians are reliant on food relief every year2 and 90 per cent of Australian food relief agencies are not able to meet demand3. It would seem that while we're sharing meals on Instagram, we're not sharing them where they are really needed.

To tackle this imbalance, last year Virgin Mobile launched #mealforameal. Every time someone takes a photo of a meal and shares it on social media with the hashtag #mealforameal, Virgin Mobile will donate to OzHarvest so they may deliver a real meal to a person in need. So far, over 260,000 food pics have been turned into real meals but Virgin Mobile want to go even bigger.

This year Virgin Mobile want all food pictures - they want the 3am kebabs, the pre-payday lunch of instant noodles and Tuesday night's spaghetti on toast, just as much as the 8-course degustation in the hottest new restaurant. Why? Because every meal counts for a good cause.

However, it may be difficult to convince some to lose the filters. Virgin Mobile's research revealed three in four (74 per cent) of Aussie social media users that post photos wouldn't post a food photo if it didn't look good enough to share.

Our Insta-shame doesn't stop there. 63 per cent Aussie food posters admit they would never post a picture of their guilty food pleasure such as last night's leftovers, a fatty takeaway or their secret stash of chocolate!

It would seem we are literally throwing away the chance to turn even more food pictures into meals for people in need just because they don't look the part.

It's not all bad though. The research revealed three in four Aussie social media users (74 per cent) would be happy to be more truthful with their posts if it was a good cause.

This year Virgin Mobile has partnered with celebrated French chef of Guillaume and Bistro Guillaume fame, Guillaume Brahimi, to help Aussies get behind the cause and loosen up their styling and filtering. He says:

"I'm always on my mobile taking pictures of food. I love that social media has allowed us to celebrate and be inspired by food. But I'll admit, I can spend a bit too long getting the perfect shot! I strive for perfection in everything I do - the best ingredients, technique, presentation. To be a good chef you have to! But when you consider that Virgin Mobile is turning every food picture - good and bad - into a real meal for someone less fortunate, why wouldn't you start posting everything you're eating? Come on Australia, every meal counts."

More confessions of Australian Insta-food snobs

The research revealed the lengths Aussie social media users who post photos go to share the perfect picture on social media;

  • 41 per cent would happily stand on a chair to get the perfect food shot.
  • 30 per cent exaggerate about how good a meal is when they post it to social media.
  • 57 per cent post food pictures just to get a reaction from friends and family.

The research also revealed 61 per cent of Aussie social media users admit to at least one of the below behaviours before they post their foodie picture on social media:

  • Re-arranging the dish to get the perfect shot;
  • Claiming somebody else's dish as their own;
  • Requesting their fellow diners wait to eat so they can post the perfect shot; and
  • Cooking a meal specifically to share it on social media.

Ronni Kahn, founder and CEO of OzHarvest weighs in:

"Last year, the #mealforameal initiative enabled OzHarvest to deliver a quarter of a million more meals to Aussies in need. The initiative was so successful because Virgin Mobile added purpose to an everyday act, giving people the opportunity to turn their mobile phone behaviour into something more meaningful. This year we're asking people to post every one of their food pics - the good the bad and the ugly - no matter what! The more food pics tagged #mealforameal the more meals we can deliver to those in need."

David Scribner, head of Virgin Mobile Australia, concludes:

"The phenomenon of snapping and sharing food pics through your mobile is showing no signs of slowing. Our mobiles are a one-stop shop for food photography, allowing people to snap their meals in high quality and immediately share them through social media. The success of #mealforameal is testament to this phenomenon and we're so proud of how Australia has shown its support so far. We'd encourage more Aussies to get snapping and tagging, whatever they're eating, because every food pic could mean a meal for someone in need."

To find out more about the #mealforameal initiative and the incredible work that OzHarvest do, including further ways you can show your support, visit makingmobilebetter.com.au.

--ENDS--

For further information or to arrange an interview with Guillaume Brahimi and / or a Virgin Mobile spokesperson, please contact:

Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea.Rojas@onegreenbean.com
Katie Raleigh | One Green Bean | Phone: 02 8020 1827 | Katie.Raleigh@onegreenbean.com
Olivia Loughnan | Virgin Mobile | Phone: 02 8085 1970 | Olivia.Loughnan@virginmobile.com.au

About the Virgin Mobile Research Study:

  • The research was conducted by Lonergan Research among 1,011 Australians aged 18 or older who regularly use social media and post images of food / meals on social media.
  • The study was conducted online amongst members of a permission-based panel.
  • Fieldwork commenced on 26 June 2015 and was completed on 30 June 2015.
  • After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

About Virgin Mobile Australia: Making Mobile Better

Virgin Mobile launched in Australia in 2000, based on Richard Branson's belief that we could do mobile better. Better for you, and better for our planet. We've been rocking the boat ever since, and we're not stopping now, because it's just how we work. Innovative products and a commitment to great value for money are in our DNA.

Just look at Data Rollover: in an Australian-first innovation, we rescue your unused data and roll it over to the next month on all new Postpaid mobile plans, so now you don't lose what you don't use. We also roll over your unused calls and text: hey, you paid for it, so we figure you deserve a second shot at using it.

We also think you should be able to call or text your friends and family on our network within Oz as much as you like. So if you're on a Postpaid plan, you can. Voicemail is free within Oz too, because answering the phone should be your call. And backing all this is the power of the Optus 4G Plus network, which just keeps getting stronger, and allows us to focus on what's most important - you.

Best of all, because people and planet matter to us, we're turning your mobile phone into a force for good. We've already tasted success with #mealforameal, our initiative to turn your social food pics into a feed for someone in need, and there's plenty more where that came from!

We're Virgin Mobile, and we're making mobile better.

OzHarvest

OzHarvest is a charity that rescues good quality excess food that would otherwise be discarded. OzHarvest then distributes this food to charities supporting the vulnerable in Sydney, Adelaide, Brisbane, Melbourne, Gold Coast, Perth, A.C.T & Newcastle. OzHarvest was founded in 2004 and begun with just one van, delivering 4,000 meals in its first month of operation. OzHarvest now delivers 850,000 meals each month with a fleet of 30 vans! To find out more about OzHarvest and how you can support them (outside the #mealforameal campaign), visit www.ozharvest.org.


1 The research was conducted among 1,011 Australians aged 18 or older who regularly use social media and post images of food / meals on social media.

2 DAFF, National Food Plan 2012

3 End Hunger Report, Foodbank, 2012

THE TELCO ANNOUNCES THEY WILL ROLL TIM ROBARDS FROM SYDNEY TO MELBOURNE IN CELEBRATION OF DATA ROLLOVER

Rolling for Rollover - They See Me Rollover

SYDNEY, AUSTRALIA: Virgin Mobile Australia has today announced they will attempt to roll someone from Sydney to Melbourne to celebrate their latest product offering, Data Rollover.

Just as Data Rollover allows customers to roll over unused data from one month to the next, this record-breaking attempt will see Australia's first ever TV Bachelor, fitness guru and all round good guy, Tim Robards, roll from Sydney to Melbourne, a distance of over 900kms.

The physical and logistical challenges of rolling such a long distance alone are too great, so Robards will travel inside a giant inflated zorb ball and will be accompanied by a team of specialised trainers to ensure he keeps momentum and stays safe along the way.

Robards will set off on his journey tomorrow morning at 6am. He hopes to travel distances of up to 50kms per day, but will also have designated rolling rest stops along the way so his body is able to re-gain balance. He hopes to reach Melbourne in just over four weeks.

Nicole Bardsley, Director of Brand and Communications, Virgin Mobile, said:

"We wanted to do something fun to celebrate the launch of data rollover and we thought why not get a person to physically demonstrate the primary product benefit - the ability to roll over. We needed a strong physical specimen, someone with a natural athletic ability who isn't afraid of a bit of rough and tumble - because they will literally tumble - and someone who wants to have a bit of fun. Tim was the perfect choice."

Robards has upped his already intense training schedule to prepare for the long road ahead, making small but vital changes to ensure he is able to complete the attempt:

"In addition to my regular cardio and weights sessions, I've been doing a lot of bikram yoga to get my body acclimatised to the high temperatures inside the zorb. I also recently completed a beginner's bike maintenance course to get better fixing at punctured tyres. Knowing how to plug a hole quickly will be key to me finishing this within the time frame. I've also compiled a playlist of songs to help keep me motivated along the way - Rolling in the Deep by Adele, Keep Rollin' by Limp Bizkit and anything by the Rolling Stones. I’ve really tried to live and breathe rolling in all its forms," he said.

Robards will set off from one of Sydney's most iconic landmarks, the Harbour Bridge, and will end his journey in Federation Square in Melbourne's CBD. To keep track of Tim's journey throughout the next month, follow Virgin Mobile on Facebook, Twitter and Instagram for daily updates of his progress.

Data rollover is available on all new Postpaid mobile plans. New and upgrading customers can sign up in store or online. For more information on Data Rollover, head to virginmobile.com.au.

 

~ ENDS ~


For further information, please contact:

Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea.Rojas@onegreenbean.com
Casey Bosward | One Green Bean | Phone: 02 8020 1854 | Casey.Bosward@onegreenbean.com

THE TELCO LEADS THE WAY, RESCUING AUSSIES' UNUSED DATA WITH DATA ROLLOVER ON NEW POSTPAID MOBILE PLANS

Thursday 5 March 2015: Virgin Mobile Australia has today announced an Australian first with the launch of Data Rollover - a product that will rescue Aussies' unused data on new Postpaid mobile plans, allowing consumers a second chance to use what they've paid for. The premise is simple - any unused data from a customer's monthly allowance rolls over into the next month so they get another chance to use it.

Virgin Mobile CEO, David Scribner, explains why he is on a mission to rescue Aussies' lost data each month:

"Data Rollover will revolutionise how Australians view their telco's data offering and will change the mobile industry for good. People are hungry for data and it's not fair that something they've paid for is snatched away after a month - they should get another chance to use it. I'm proud to say that we are the only telco rescuing people's data."

Virgin Mobile has listened to its customers, who have been requesting this feature for some time. When looking at customer data usage, the mobile provider could clearly see this would be a product of genuine value for consumers. David Scribner explains further:

"There is an interesting dynamic at play - although less than one in five of our customers use all their data in any given month, many customers are 'occasional breakers' and over a six-month period, around 40 per cent will break their data limits at least once. We looked into it and discovered that almost half of these people would have paid nothing or at least reduced excess charges if they had Data Rollover. Think of the money they could have saved."

A broader study conducted by Virgin Mobile of Aussie smartphone users has revealed:

  • 94 per cent of Australians think it's unfair that something they have paid for is taken away with no second chance to use it.
  • 95 per cent wish they could hold onto their unused data.
  • 93 per cent said that having the ability to rollover data would be of value to them.
  • Almost a quarter of Aussie smartphone users (22 per cent) are dissatisfied with their current data usage plan.
  • The cost of additional data or breaking data limits had the highest rate of dissatisfaction for Aussie smartphone users (40 per cent).
  • Getting value for money when it comes to data is the number one thing that would make Aussie smartphone users consider switching their mobile plan or provider (52 per cent).
  • When it comes to the most important aspects of a mobile phone plan:
    • 99% of Aussie smartphone users say it's value for money;
    • 94% say it's flexibility in included data;
    • 94% say it's the amount of data included in their plan.

These are compelling facts that Virgin Mobile CEO, David Scribner, could not ignore:

"Last year we pledged to make mobile better and being flexible with our data offering is one way to do this. Data is a big issue, not just for our customers but the majority of Australian smartphone users.

"People want a plan with the flexibility that allows them to live their life without worrying about their data usage. Life is unpredictable and some months are busier than others - one month you might have your head down in work, and the next you might be planning a party on your work commute or uploading photos to Facebook after a holiday. Knowing you have extra data up your sleeve to cater for this means our customers can worry less about nasty bill shock."

Virgin Mobile was one of the first Australian mobile providers to offer customers the ability to roll over calls and texts and it's on the front foot again with this announcement. Data Rollover joins the suite of other benefits new Virgin Mobile customers enjoy on Postpaid mobile plans, including great coverage on the Optus network, unlimited calls and texts Virgin to Virgin within Oz, rollover on unused calls and text, free Voicemail within Oz and included international calls and text.

Data rollover will be available on all new Postpaid mobile plans from today. New and upgrading customers can sign up in store or online at http://virginmobile.com.au/.

David Scribner concludes: "We've come a long way over the years to consistently better the mobile experience for Australians. And we have no intention of slowing down. As part of our commitment to make mobile better, we plan to continue rolling out products and benefits that will make a real difference to the lives and lifestyles of our customers."

For more information on Data Rollover, visit www.virginmobile.com.au.

For more information on how Virgin Mobile is Making Mobile Better, visit http://www.makingmobilebetter.com.au.

 

~ ENDS ~


For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact:
Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea.Rojas@onegreenbean.com
Katie Raleigh | One Green Bean | Phone: 02 8020 1827 | Katie.Raleigh@onegreenbean.com
Olivia Loughnan | Virgin Mobile | Phone: 02 8085 1970 | Olivia.Loughnan@virginmobile.com.au

About Data Rollover
Data rollover is available to new and upgrading customers. Existing customers must switch to a data rollover plan. Only the data not used in last month's data inclusion rolls over into the next month. Included data will always be used first, then any data value adds, then roll over. Data only accrues from plans with the data roll over feature, meaning if you swap from a data roll over plan to one without data roll over, you can't take any roll over with you. Data is for use in Oz, is counted per kilobyte and includes uploads and downloads.

About the research study

  • The study was conducted online among 1,059 Australian smartphone owners aged 18+.
  • Fieldwork commenced on Friday 13th of February 2015 and was completed on Tuesday 17th of February 2015.
  • This study was conducted online amongst members of a permission based panel.
  • After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

About Virgin Mobile Australia: Making Mobile Better
Virgin Mobile launched in Australia 14 years ago, based on Richard Branson's belief that we could do mobile better. Better for our customers, and better for our planet. We’ve been rocking the boat ever since, and we’re not stopping now, because it's just how we work. Innovative products and a commitment to great value for money are in our DNA.

For years we've believed our customers should have unlimited calls or texts to their friends and family on our network within Oz, and on our Postpaid plans, they can. We also roll over unused calls, text and data: our customers have paid for it, so we figure they deserve a second shot at using it.

Backing all this is the power of the Optus 3G/4G Plus network (thanks guys!) which just keeps getting stronger, and allows us to focus on what's most important - our customers.

We're committed to making the mobile industry better by keeping pressure on the big guys and making mobile better for customers through innovative products, great service and a commitment to great value for money - it's a fairer and better way to do business.

We've also looked at some of the most silly mobile phone behaviours we're all guilty of and found ways to turn them into good and show the true potential of the mobile phone while we're at it. Our #mealforameal campaign has delivered over 200,000 meals alongside our partner, OzHarvest, and we're still going!

To learn more about how Virgin Mobile is making mobile better, visit: www.makingmobilebetter.com.au

HAVE WE HUNG UP THE PHONE ON CONVERSATION?

~ Four out of five Aussies say we’re losing the art of conversation as text and social media take over ~

1 September 2014: In today’s society, who isn’t guilty of sending a text rather than picking up the phone to call a friend? New research from Virgin Mobile Australia reveals that almost three in five Aussies (57%) are calling their family and friends less frequently since the rise of social media.

According to the survey of more than 1,000 Australians, nearly four out of five (79%) believe social media and technology are causing us to lose the art of conversation, with 63% saying it’s easier to text a friend or a loved one instead of calling for a chat. Perhaps surprisingly, given these insights, three out of five Aussies (60%) wish they received more phone calls from their nearest and dearest. In fact, a whopping four out of five Aussie social media users (82%) admit that speaking on the phone actually makes them feel more connected to people than social media interaction.

As part of its ongoing commitment to making mobile better, Virgin Mobile has joined forces with R U OK? to encourage Aussies to have more conversations that count, signing on as the not-for-profit’s official ‘conversation partner’. R U OK? aims to prevent suicide by encouraging people to have regular, meaningful conversations throughout the year to help anyone who might be struggling with life.

R U OK? views conversation as a way to make a positive change in people’s lives, and Virgin Mobile wants to facilitate this by using the mobile phone as a force for good. The telco will therefore be supporting the cause by giving its customers free calls to their friends and family within Oz on 11 September (R U OK?Day), encouraging people to pick up the phone and ask someone if they’re ‘ok’.

Commenting on the partnership, David Scribner, Head of Virgin Mobile Australia, says, “We’re dedicated to continuing to make mobile better and are proud to be partnering with R U OK? to champion the power and importance of conversation– not just on R U OK?Day, but every day.”

“Nine out of ten Aussies surveyed said they feel genuinely cared about when they get a phone call from a loved one. We have all been guilty of sending a quick text or Facebook message instead of picking up the phone so it’s a timely reminder that a call could really make a difference to that person’s day.”

Sir Richard Branson, Founder, Virgin Group, has also backed the campaign and recorded a video message for all Australians about the importance of conversation, encouraging them to reach out to loved ones this R U OK?Day.

Further to this, Branson shares his own most memorable conversation: “I was fortunate enough to meet the late, great Nelson Mandela, who told me that in Africa many disputes were taken to the elders of the tribe. Peter Gabriel and I asked Madiba to lead a global version of this, an independent group of leaders who work together for peace and human rights. Out of these conversations, The Elders was born and the rest is history.”

Brendan Maher, General Manager, R U OK? says, “The Virgin Mobile partnership will help us inspire more Aussies to have regular, meaningful conversations with family and friends. Life's busy but we can all take the time to call the people we care about and talk about the stuff that really matters."

Over the years, the telco has made some remarkable conversations possible and allowed people to share news, such as the birth of a child, hearing a loved one has been given the all-clear on a health issue and receiving the news of a new job. Examples like these portray the power and importance of conversation and underline why Virgin Mobile has partnered with R U OK? and is providing their customers with free calls to mates within Oz on R U OK? Day.

Commenting on her most memorable conversation, R U OK? Ambassador, Allison Langdon says “A few weeks ago my little sister called me with news her multi-organ transplant had come through and she was on her way to the hospital. I was on the other side of the world – feeling helpless. Just getting to tell her that I loved her as she was being wheeled into surgery was one of the most emotional moments of my life. I was a million miles away but I felt like I was right therewith her."

Other interesting findings from the research include:

  • Three quarters (75%) of Australian social media users believe the majority of their friends online still don’t truly know what’s happening in their lives;
  • Women are more likely than men to agree that texting someone is easier than calling them (68% v 58%);
  • Two out of five (45%) Aussies say they don’t call their friends and family as often because they feel like they already know what they are up to through social media;
  • Two out of five Aussies (43%) prefer emailing, texting and using social media to communicate than speaking on the phone;
  • More than a quarter (28%) of Aussies feel the only free time they have to chat with friends during the week is on the daily commute;
  • The average Aussie received only four phone calls on their last birthday, in comparison to 11 social media messages.

To find out more on how Virgin Mobile will be helping inspire people to start a conversation, visit: makingmobilebetter.com.au.

-ENDS-

For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact:

Cleo Posa | One Green Bean | Phone: 02 8020 1826 | Cleo@onegreenbean.com.au
Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea@onegreenbean.com.au
Olivia Loughnan | Virgin Mobile | Phone: 02 8085 1970 | Olivia.Loughnan@virginmobile.com.au

Notes to editors:
The Virgin Mobile Research Study:

  • Was conducted by Lonergan Research among 1,030 Australians aged 18 or older;
  • The study was conducted online amongst members of a permission-based panel;
  • Fieldwork commenced on Friday August 15, 2014 and was completed on Monday August 18, 2014;
  • After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

Virgin Mobile Australia: Making Mobile Better

Virgin Mobile launched in Australia 14 years ago, based on Richard Branson’s belief that we could do mobile better. Better for our customers, and better for our planet. We’ve been rocking the boat ever since, and we’re not stopping now, because it’s just how we work. Innovative products and a commitment to great value for money are in our DNA.

For years we’ve believed our customers should have unlimited calls or texts to their friends and family on our network within Oz, and on our Postpaid plans, they can. We also roll over unused calls and text: our customers have paid for it, so we figure they deserve a second shot at using it.

Backing all this is the power of the Optus 3G/4G network (thanks guys!) which just keeps getting stronger, and allows us to focus on what’s most important – our customers.

We’re committed to making the mobile industry better by keeping pressure on the big guys and making mobile better for customers through innovative products, great service and a commitment to great value for money – it’s a fairer and better way to do business.

As part of this new campaign, we’ll also focus on those outside our customer base and make the world a better place through mobile.Over the coming year, we are going to be launching a number of new initiatives that have nothing to do with new plans or products, but everything to do with people and the planet (although the plans and products will be happening too!)

We’re going to be looking at some of the most silly mobile phone behaviours we’re all guilty of and find ways to turn them into good and show the true potential of the mobile phone while we’re at it. To learn more about how Virgin Mobile is making mobile better, and its #mealforameal initiative, visit: www.makingmobilebetter.com.au.

R U OK?

R U OK? is a not-for-profit organisation that aims to inspire Australians to have regular, meaningful conversations throughout the year to help anyone who might be struggling with life. For tips on how to report sensitively and accurately on suicide, please visit: http://www.mindframe-media.info/for-media

MOVE OVER #FOODPORN, THERE’S A NEW HASHTAG IN TOWN

Virgin Mobile launches #mealforameal, a world-first initiative turning food pics into real meals for those in need

Monday, 14 July 2014: As part of their commitment to make mobile better, Virgin Mobile Australia are taking some of our silliest mobile phone behaviours and finding ways to make them better. The first initiative will target one of Australia’s most popular mobile behaviours – taking pictures of meals and sharing them via social media – and make it better by turning those pictures into real meals for those in need, together with OzHarvest. It’s called #mealforameal.

Australian chefs Adriano Zumbo, George Calombaris, Matt Moran, Andrew Levins, and the team from Gelato Messina have thrown their weight behind the campaign, and will encourage their legions of devoted fans and followers to get behind the hashtag. Here’s why...

Mobile phones have become as ubiquitous in the food world as cutlery. While it was once considered rude to have your phone at the table, now it's normal to see smartphones taking pride of place amongst the plates or in the hands of diners as they eagerly snap their meals and post them to Instagram. Our newsfeeds are overflowing with pictures of food as we share everything we’re eating with everyone we know.

New Virgin Mobile research has shown that on average, Aussies are accessing social media apps through their smartphones for 14 hours a week! That’s 26 days a year spent posting, tagging, liking, commenting and sharing. The research also showed that food pictures are the second most common type of photo taken by Australians and third most common to be seen on social media news feeds (behind location shots and selfies) with seven in ten Australians admitting they have posted a food picture on their social channels.

With 60 million photos shared on Instagram every day, one can only imagine how many of these are of food, with ninety new photos with the hashtag #foodporn uploaded every minute.

Adriano Zumbo, Virgin Mobile #mealforameal Ambassador and creator of some of Australia’s most Instagrammed desserts, gives his take on how mobile phones have revolutionised the food industry:

“It’s hard to remember a day that one of my creations wasn’t posted to social media. The rise of the smartphone and food photography has gone hand-in-hand and the impact of this on the food industry has been enormous – everyone with a mobile becomes a critic! While I definitely think it’s positive that people are sharing a love of food with their phones and forging connections with others through food pictures, I would also like to see how this phenomenon could have a more tangible and positive impact on the world. The mobile phone is such a powerful device – why not maximise its potential?”

Unfortunately, it’s not just our social media channels overflowing with food. According to OzHarvest, a charity that rescues excess food and delivers it to those in need, four million tonnes of food is wasted every year in Australia alone. In fact, we throw away food worth $8 billion annually. Where does it go? Straight to landfill.

Despite all of this food being wasted, two million Australians are reliant on food relief every year, with 90 per cent of Australian food relief agencies not able to meet demand for meals. It would seem that while we’re sharing meals on Instagram, we’re not sharing meals where they are really needed.

Virgin Mobile want to correct this imbalance and are mobilising Australian smartphone users to get behind a new, world-first campaign that takes food pics and turns them into real meals for those in need.

Every time someone takes a photo of a meal and shares it on their social channels with the hashtag #mealforameal, Virgin Mobile will donate to OzHarvest so they can deliver a real meal to someone in need. Virgin Mobile is aiming to deliver 400,000 meals through OzHarvest with its #mealforameal campaign.

Ronni Kahn, founder and CEO of OzHarvest, explains further:

“Every single day, OzHarvest rescues perfectly good food that would otherwise go to waste and delivers it to over 500 charitable organisations around Australia. We are on a mission to eliminate hunger and food waste simultaneously and now you can help us do this simply by remembering one simple hashtag. So, next time you feel the impulse to snap that organic grass fed wagyu burger, tag it #mealforameal so Virgin Mobile can help us turn it into a real meal for someone in need. Then you can tuck in, feeling good in the knowledge someone in need is also getting fed thanks to the power of you and your mobile phone.”

George Calombaris, Virgin Mobile #mealforameal ambassador and renowned chef, gives us food for thought:

“The act of sharing food is close to my heart, my favourite dishes to cook and eat are based around this concept. But it’s interesting to see how our concepts of sharing food have progressed to include sharing pictures of food. We’ve always loved to break bread with one another, but now we’re connecting with perfect strangers from all corners of the globe over a picture of a meal! Food is still bringing us together, this time through our mobile phones. I love that Virgin Mobile want to take this and turn it into something that has a real benefit for people in need.”

David Scribner, Head of Virgin Mobile Australia, concludes:

“These little pocket miracles we carry around with us every day are so powerful, they have revolutionised the way we communicate and also the way we live. This initiative, part of a wider campaign launched by Virgin Mobile called ‘Making mobile better’, will remind people of just how incredible these devices can be and mobilise Australians to turn their everyday mobile behaviour into a force for good.”

To find out more about the #mealforameal initiative and the incredible work that OzHarvest do, including further ways you can show your support, visit makingmobilebetter.com.au.

-ENDS-

For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact:
Olivia Loughnan | Virgin Mobile | Phone: 02 8085 1970 | Olivia.Loughnan@virginmobile.com.au
Katie Raleigh | One Green Bean | Phone: 02 8020 1827 | Katier@onegreenbean.com.au
Cleo Posa | One Green Bean | Phone: 02 8020 1826 | Cleo@onegreenbean.com.au
Matea Rojas | One Green Bean | Phone: 02 8020 1819 | Matea@onegreenbean.com.au

 

Notes to editors:
The Virgin Mobile Research Study:

  • Was conducted by Lonergan Research among 1,027 Australians aged 18 or older.
  • The study was conducted online amongst members of a permission-based panel.
  • For the purposes of this report, ‘Australians’ refers to those who own a smartphone.
  • Fieldwork commenced on 10 June 2014 and was completed on 16 June 2014.
  • After interviewing, data was weighted to the latest population estimates sourced from the Australian Bureau of Statistics.

Virgin Mobile Australia: Making Mobile Better
Virgin Mobile launched in Australia 14 years ago, based on Richard Branson’s belief that we could do mobile better. Better for our customers, and better for our planet. We’ve been rocking the boat ever since, and we’re not stopping now, because it’s just how we work. Innovative products and a commitment to great value for money are in our DNA.

For years we’ve believed our customers should be able to call or text their friends and family on our network within Oz for free, and on our Postpaid plans, they can. We also roll over unused calls and text: our customers have paid for it, so we figure they deserve a second shot at using it.

Backing all this is the power of the Optus 3G/4G network (thanks guys!) which just keeps getting stronger, and allows us to focus on what’s most important – our customers.

We’re committed to making the mobile industry better by keeping pressure on the big guys and making mobile better for customers through innovative products, great service and a commitment to great value for money – it’s a fairer and better way to do business.

As part of this new campaign, we’ll also focus on those outside our customer base and make the world a better place through mobile. Over the coming year, we are going to be launching a number of new initiatives that have nothing to do with new plans or products, but everything to do with people and the planet (although the plans and products will be happening too!)

We’re going to be looking at some of the most silly mobile phone behaviours we’re all guilty of and find ways to turn them into good and show the true potential of the mobile phone while we’re at it. To learn more about how Virgin Mobile is making mobile better, and its #mealforameal initiative, visit: www.makingmobilebetter.com.au

OzHarvest
OzHarvest is a charity that rescues good quality excess food that would otherwise be discarded. OzHarvest then distributes this food to charities supporting the vulnerable in Sydney, Adelaide, Brisbane, Melbourne, Gold Coast & Newcastle. OzHarvest was founded in 2004 and begun with just one van, delivering 4,000 meals in its first month of operation. OzHarvest now delivers 480,000 meals each month with a fleet of 23 vans! To find out more about OzHarvest and how you can support them (outside the #mealforameal campaign), visit www.ozharvest.org.

- Virgin Mobile announces sponsorship for Taste of Perth -

28 April 2014: Virgin Mobile Australia today announces its partnership with the annual Taste of Perth as naming rights sponsor, with the festival branded Taste of Perth Served up by Virgin Mobile.

As well as taking on the major partner role with Perth's much anticipated food and wine festival, Virgin Mobile will host 'Beats and Seats' – which will be a non-stop entertainment area of live bands performing to complement the festival's culinary offerings.

The 'Beats and Seats' area invites all festival goers to sit back and relax on comfy double deckchairs and plush picnic blankets, taking in the live music whilst enjoying the tasty food and drink delights of the event.

‘Beats and Seats' line-up will include class acts such as; 2013 WAMI Blues & Roots Winner Morgan Bain, Randa & the Soul Kingdom who has supported Lionel Richie, Sharon Jones and the Dap Kings in the past and multiple WAMI award winner Timothy Nelson & The Infidels will also perform over the weekend.

In true Virgin Mobile-style, stand-out perks will be on offer to customers and admirers with activations on the ground to enhance the festival experience, including:

  • Express Entry – all Virgin Mobile customers will gain entry to the festival via the VIP Express Entry Lane
  • Mobile charging stations for all – allowing people to charge their handsets and avoid missing out on capturing the perfect shot of their Taste of Perth experience

Virgin Mobile Brand & Communications Director, Nicole Bardsley, said: "We are excited to partner with Taste Perth which is one of the most well-known food and wine festivals in Australia, and we know many of our customers will enjoy the great perks over the weekend. Through this new sponsorship, we're delighted to implement a fresh experience via the Beats and Seats area and offer more comfort and enjoyment for all festival goers."

Taste Perth Served up by Virgin Mobile kicks off on Friday 2 May 2014 and wraps up on Sunday 4 May 2014.

For more information or to purchase tickets, visit: www.tasteofperth.com.au

 

~ ENDS ~

For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact

Cleo Posa | One Green Bean | Phone: 02 8020 1826 | Cleo@onegreenbean.com.au

Notes to editors:

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a GREAT Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus.

About Taste of Perth

Taste Festivals are the world's greatest restaurant festivals and span 18 cities including London, Cape Town, Amsterdam, Dubai and Milan; with new additions Perth, Oslo and Toronto.

Taste of Perth served up by Virgin Mobile is much more than a food sampling event – the festival is a new and exciting food experience that features bespoke curated menus and exciting pop-up restaurants from the city's most acclaimed chefs.

Restaurants featured in the line-up include: Nobu, Greenhouse, Silks, Print Hall, Lalla Rookh, Bistro Guillaume, Co-Op Dining, Bib & Tucker, No4 Blake Street and el Publico. In addition, there will be an array of master classes, live cooking demonstrations, interactive cooking classes, expert wine tastings and live entertainment.

Sydney, 8 August 2013: Virgin Mobile Australia today unveiled a major brand and strategy refresh, which will see the mobile provider dial up its connection to the wider Virgin family with a new brand positioning, clean new visual identity and innovative product offering.

Recognising its customers expect a truly 'Virgin' experience, Virgin Mobile is shifting its brand strategy to align more closely with the Virgin family of businesses. The carrier will do this both in its look and feel and through fresh new product offerings. This marks the first major rebrand in Virgin Mobile's 12-year history and is designed to reflect the brand's sophistication as the Telco and its customer base grow up.

Virgin Mobile has also announced a shift in business strategy, adopting a more customer-centric brand positioning which will see the Telco take an even more customer-focused approach, with a strong business focus on retention and a greater commitment to investing in its current members.

Virgin Mobile's new visual identity features a cleaner look, with a greater use of white space and a new logo that emphasises the 'Virgin' in 'Virgin Mobile'. For the first time, it also sees the introduction of purple into the Telco's colour palate, in line with the Virgin master brand.

As part of its brand refresh and reflecting its strengthened alignment with the Virgin family, today Virgin Mobile has also launched an Australian first:

  • The Virgin Mobile Irresistible Plan1, including: a return international flight with Virgin Australia to a desirable destination including Vanuatu, Fiji or New Zealand, a new phone after 12 months when you re-sign to the Irresistible Plan or equivalent for another 24 months, unlimited standard national calls & text within Oz2, $200 of plan credit for standard international calls and text3 and a whopping 6GB of data4 – all for $140 per month (Min. total cost is $3360 over 24 months5).
  • A range of Virgin Family Perks for customers6, including: $50 mobile credit when they sign up for Virgin Money's Virgin Flyer Credit Card, Car Insurance and Travel Insurance products7, and $50 mobile credit when they purchase a Discovery Club membership with Virgin Wines8.

To develop its new strategy, Virgin Mobile worked in partnership with retained agencies Havas Worldwide, Starcom and One Green Bean, while introducing brand agency Generation Alliance, who also worked with Virgin Mobile on the visual identity of the brand refresh. From today the brand refresh will roll out across all of Virgin Mobile's customer touch points, including its website, social media channels, advertising, staff uniforms and 74 retail outlets.

Director of Brand & Communications, Nicole Bardsley, said: "After 12 years in the market, our customers are more mature and we need to ensure we grow up with them. Our new brand acknowledges this maturity, while recognising the value our customers place on our connection to the Virgin Family."

The mobile provider will continue to offer the great range of Virgin Mobile benefits its customers have come to know and love, including unlimited calls & text Virgin 2 Virgin within Oz, the ability to rollover unused credit to the next month, free Voicemail in Oz and great coverage on the Optus network.

Bardsley said: "With our new visual identity, shift in business strategy, bolstered connection to the Virgin family and so many other changes, we're excited to up the ante and give Virgin Mobile customers a true 'Virgin' experience, plus so much more value."

For more information on Virgin Mobile's brand refresh visit: www.virginmobile.com.au

Agency credits:
Strategy: Havas Worldwide, One Green Bean, Starcom & Generation Alliance
ATL: Havas Worldwide & Generation Alliance
Visual Identity: Generation Alliance
PR & Social Media: One Green Bean
Media: Starcom

~ ENDS ~

For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact:

Melissa Gompes | Virgin Mobile | Phone: 02 8085 1970 | Melissa.Gompes@virginmobile.com.au
Cleo Posa | One Green Bean | Phone: 02 8020 1826 | Cleo@onegreenbean.com.au

Notes to editors:

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 12 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've frequently been rated the No 1 telco for Customer Satisfaction.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 98% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

Virgin Mobile introduces first Aussie phone plan to come with an included flight & early handset upgrade after 12 months when you re-sign to the Irresistible Plan or equivalent for 24 months1

Sydney, 8 August 2013: Virgin Mobile Australia today unveiled its 'Irresistible Plan' for the customer who appreciates the finer things in life. The Virgin Mobile 'Irresistible Plan' is the first in Australia to come with an included flight and recognising Aussies are the earliest adopters of new technology, an early handset upgrade after 12 months when a customer re-signs to the Irresistible Plan or equivalent for 24 months. The plan also comes with unlimited calls & SMS2, $200 of plan credit for standard international calls and text3 and text and a whopping 6GB of data4 – all for $140 per month (min. total cost over 24 months is $3,3605).

Virgin Mobile is the only Telco in Australia to include a return flight as part of a plan, offering customers a trip to a number of highly desirable destinations through airline partner Virgin Australia, including New Zealand, Fiji and Vanuatu, from selected capital cities across Australia (Sydney, Brisbane, Melbourne, Perth, Adelaide, and Canberra).

Consumers who sign up to the plan will enjoy the same great Virgin Mobile benefits the Telco's customers have come to know and love, including: unlimited calls & text Virgin 2 Virgin within Oz, the ability to rollover your unused credit to the next month, free Voicemail in Oz and great coverage on the Optus network. Dedicated to delivering great customer service, Virgin Mobile has been recognised by Roy Morgan as the number one in Customer Satisfaction every year since the award's inception.

In addition to these benefits, all Postpaid Virgin Mobile customers will now be eligible to enjoy a range of Virgin family perks6 as Virgin Mobile becomes a window to the Virgin family including $50 mobile credit when they sign up for Virgin Money's Virgin Flyer Credit Card Car Insurance or Travel Insurance products7. Customers will also enjoy $50 mobile credit when they purchase a Discovery Club membership with Virgin Wines8.

Head of Virgin Mobile Australia, David Scribner, said the Irresistible Plan is perfect for consumers who want it all: "We're proud to offer unique inclusions to well and truly meet the needs of the most savvy customer, with new technology after 12 months, and a return flight to a highly desirable destination, plus access to our Virgin family perks. This plan will appeal to consumers who are looking for a mobile plan with generous inclusions and a truly 'Virgin' experience."

"As a brand, Virgin Mobile is growing up and we're even more committed than ever before to delivering a great experience for our customers as the number one in Customer Satisfaction. We're the only Telco in Australia that can offer our customers benefits from the Virgin family, with both new and existing customers now eligible to access our Virgin family perks."

For more information on Virgin Mobile's Irresistible plan visit www.virginmobile.com.au/irresistible.

~ ENDS ~

For further information or to arrange an interview with a Virgin Mobile spokesperson, please contact:

Melissa Gompes | Virgin Mobile | Phone: 02 8085 1970 | Melissa.Gompes@virginmobile.com.au
Katie Raleigh | One Green Bean | Phone: 02 8020 1827 | Katier@onegreenbean.com.au

Notes to editors:

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 12 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've frequently been rated the No 1 telco for Customer Satisfaction.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 98% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus.

- Virgin Mobile to stream headline acts from Splendour in the Grass 2013 including Mumford & Sons, Empire of the Sun, Birds of Tokyo, Boy & Bear, Haim, Something for Kate and more -

Sydney, 5 July 2013

Sydney, 5 July 2013: Virgin Mobile will once again bring music to the masses when it streams the 'Best of the Fest' from Splendour in the Grass 2013. Including performances from big-name acts such as Mumford & Sons and Empire of the Sun, the web stream will capture the must-see moments from the three-day festival and will air them via the Virgin Mobile YouTube channel from 2 pm AEST on Sunday, 28 July 2013 (www.youtube.com/VirginMobileAus).

Last year's stream saw over half a million non-festival goers tune in, and became the third-highest viewed YouTube live stream in Australian history. This year, Virgin Mobile will once again bring the Splendour experience to music lovers nationwide, with 'Best of the Fest' providing Aussies with access to some of the sell-out festival's most highly-anticipated performances. In addition to its YouTube channel, Virgin Mobile's 'Best of the Fest' web stream will also broadcast from the official Splendour in the Grass mobile app, available for both iPhone and Android.

Thanks to the Splendour in the Grass app, in cahoots with Virgin Mobile, music enthusiasts on the move won't miss a beat this year. Offering planners, maps, on-the-ground updates and the 'Best of the Fest' stream, the app allows festival fans to enjoy the Splendour experience no matter where they are. Launching Wednesday 3 July, the app can be downloaded through the iTunes store and Google Play store.

Head of Virgin Mobile Australia, David Scribner, said: "Now in our fourth year as major sponsor of Splendour in the Grass, Virgin Mobile is proud to continue offering the iconic Splendour experience to music lovers across the country, in the comfort of their own homes or out and about on their mobiles."

Dedicated to enhancing the overall experience for those at the festival, Virgin Mobile will offer a host of customer benefits to Virgin Mobile customers and their 'plus one' attending Splendour in the Grass 2013. Customers can register before the festival via an SMS to 2261 Virgin Mobile festival benefits include:

  • The Posh Pit Lounge – Sit back and relax, get your make up touched up and recharge your phone
  • The Posh Pits – Lots of clean toilets
  • Fast Lane – Express bar queues let customers spend more time watching bands, and less time queuing at the bar
  • Good Turn Wheel – Try your luck with daily prizes and treats

For more information on 'Best of the Fest' and festival benefits for Virgin Mobile customers visit: virginmobile.com.au/splendour-in-the-grass/

~ ENDS ~

For more information, state specific data or to arrange an interview with a Virgin Mobile spokesperson, please contact:

Melissa Gompes | Virgin Mobile | Phone: 02 8085 1970 | melissa.gompes@virginmobile.com.au

Katie Raleigh | One Green Bean | Phone: 02 8020 1827 | Katier@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 12 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus.

1 This SMS is free for Virgin Mobile customers.

- Virgin Mobile offers 3GB data with the Samsung Galaxy S4 on Big Plan $59 -

Sydney, 30 May 2013

Android popularity is on the rise, with new independent research1 released today by Virgin Mobile Australia revealing that there are now as many Android users as there are Apple iOS users.

While there may now be equal numbers using Android and Apple iOS, that’s where the equality ends. The research revealed there are huge differences in what users of the two operating systems are getting up to online using their smartphones. Apple iOS users spend considerably more time using the internet and apps on their smartphones, clocking up an average of 10 hours per week using the internet on their smartphones, compared with Android users who spend only seven hours per week on average.

In response to this, Virgin Mobile is offering the highly in - demand Samsung Galaxy S4: with a whopping 3GB of data each month for the life of the plan on the Big Plan $592, arming these new users with more data so they can enjoy more of what the internet has to offer.

While Apple iOS users led the pack in overall online activity, those with Android took the lead in some weird and wonderful ways. For example, more Android users admit to having watched Gangnam Style on their handset (28% v 24%) and to posting a music and entertainment video (15% v 11%).

Interestingly, Android users who have downloaded geo - social dating apps such as Blendr and Grindr are incredibly active on them, with two out of five (42%) using them every day, versus only one in four (26%) who have downloaded them with Apple iOS. Android users also check the weather more often – with more than half looking daily (52% v 38%). However, fashion - conscious Apple iOS users are more likely to use a weather app to decide what to wear (57% v 50%).

Other differences in the way Android and Apple iOS users consume data on their smartphones include:

  • Android users are more avid news consumers than Apple iOS users, with 56% checking the news each day v 51% of Apple iOS users
  • Apple iOS users are twice as likely to use food apps daily (23% v 10%)
  • Android users may be more in need of a holiday, 14% use travel apps daily v 10% of Apple iOS users
  • Apple iOS users are more likely to look at pictures of old school friends on Facebook (45% v 32%)
  • Android users are more likely to have checked out a potential love interest using Facebook (17% v 13%)
  • Apple iOS users are more likely to follow celebrity tweets on Twitter (39% v 27%)
  • Apple iOS users are more likely to use gaming apps daily (41% v 35%)
  • Android users are more likely to take advantage of free call and text apps (using them 4.2 times per week on average, v 4.1 times per week for Apple iOS users).
  • Apple iOS users spend more time using social media on their handset than their Android counterparts, spending twice the amount of time on Facebook (76.6 minutes v 38.7 minutes per week)

Commenting on the research, Director of Virgin Mobile Proposition, Derek Cummins said: “Our customers have always been particularly active online. In line with the increasing popularity of Android devices, we’re excited to be offering Android users the ability to explore the vast world of apps and get the most out of the Samsung Galaxy S4 with the huge data offering for this handset.”

For more information on the Samsung Galaxy S4 options available from Virgin Mobile please visit: virginmobile.com.au/Samsung-Galaxy-S4.

~ ENDS ~

For more information, state specific data or to arrange an interview with a Virgin Mobile spokesperson, please contact:

Lené Ferris | One Green Bean | Phone: 02 8020 1834 | Lene@onegreenbean.com.au

Cleo Posa | One Green Bean | Phone: 02 8020 1826 | Cleo@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 12 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus.

- Gender Usage Differences Also Revealed: Men Are From YouTube; Women From Facebook -

Sydney, 30 May 2013

We are a nation glued to our smartphones, with Australians spending 4.4 billion hours a year using the Internet on their mobile phones. The independent research* released today by Virgin Mobile Australia, also revealed that the number of smart phone users who access the Internet via their mobile has tripled since 2010, and the time Aussie smartphone users spend accessing the Internet via their mobile has quadrupled with two thirds of Australians now using their smartphone as their main access to the Internet (29% in 2010)1.

As a result of this trend, two thirds of Aussie smartphone users admit they now rely on apps to help them in their every day life, using them for everything from shopping, to eating, to helping them get pregnant! The most popular smartphone apps are GPS or location apps (60%), weat her apps (58%), social media apps such as Facebook, Twitter or Instagram (56%); gaming apps (51%) and banking and finance apps (50%), with at least half of Aussie smartphone users having downloaded each of these to their phone.

In response to this growing demand for mobile internet, Virgin Mobile is offering the highly in demand Samsung Galaxy S4: with a whopping 3GB of data each month for the life of the plan on the Big Plan $592.

The survey of more than 1,000 Australian smartphone users also revealed that whilst both sexes are equally reliant on their smartphones, all is not equal between the genders. Men may not like to ask people for directions but they use the GPS on their phone more frequently than women, with almost two thirds using a map app in the last week (64% v 53% females). And while men may get a bad rap when it comes to video games, it’s women who seem to be more addicted: women who have gaming apps on their phone are more likely than men to use them every day (50% v 37% males).

When it comes to app usage overall however, women are more likely to use apps to help them than men (72% v males 66%). Some of the most common ways the women surveyed have relied on apps for assistance are: by using them to find their way when lost (53%); remembering what groceries to buy (33%); saving them money when shopping (29%); using them to get fit (16%); and using them to lose weight (11%).

The battle of the sexes also extends to social media use. Women are more prolific on social media with three out of four (74%) saying they use social media on their phone every day (vs only 59% of men). The genders also differ in the social media platforms they prefer, with men more likely than women to use You Tube (73% v 64%) and Twitter (41% v 34%), while women are more likely to use Facebook (80% v 72%) and Instagram (36% v 31%). Surprisingly, despite being less active on Instagram, one in three (29%) Aussie men admit to posting a filtered 'selfie'!

Other differences in the way men and women use their smartphones include:

  • Women are more likely to have watched a ‘how - to’ video on YouTube (40%; v males 33%)
  • One in five men admit to using their smartphones to check sports results at a dinner party (21%; v women 7%).
  • Women are more likely to have looked at photos of food on Instagram (48%; v males 27%).
  • Men are more likely to have checked the weather to gloat to friends abroad/interstate as to how good the weather was (22%; v females 15%).
  • Females are more likely to have checked the weather to decide what t o wear that day (60%; v males 47%).
  • Women (47%) are more likely than males (29%) to have looked at photos of old school friends they no longer speak to on Facebook .
  • Men are more likely to have posted a music or entertainment video reel (14% v females 9%) .
  • Women are more likely to upload / share photos (59% ; v males 45%)

Overall, it appears, Aussie men tend to use apps for more practical and egotistic al reasons while Aussie women like to lea n on apps for their daily tasks from beauty to chores whilst also using them to sociali s e and check in on how the rest of the world is doing!

In terms of the types of apps they download, women are more likely than men to have a weather app (60% v 55%), health app (26% v 18%), banking app (52% v 48%), shopping app (42% v 35%), gaming app (53% v 48%) and a photo app (35% v 29%) on their menu bar compared to their male equals.

Commenting on the research, Director of Virgin Mobile Proposition , Derek Cummins said, “ Our customers h ave always been particularly active online. We are dedicated to giving our customer more of what they want and ensuring they can get the most out of their smartphones. As a result we continue to offer value - packed plans – and the option to purchase commitme nt - free data bundles month to month to cater for changing data requirements.”

For more information on the Samsung Galaxy S4 options available from Virgin Mobile please visit : virginmobile.com.au/Samsung-Galaxy-S4.

~ ENDS ~

For more information, state specific data or to arrange an interview with a Virgin Mobile spokesperson, please contact:

Cleo Posa | One Green Bean | Phone: 02 8020 1826 | Cleo@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 12 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus.

- Virgin Mobile takes the frazzle out of fundraising to help community groups raise funds -

Sydney, 14 January 2013 – Virgin Mobile today launched the Virgin Mobile Ice Dream Van, an initiative where customers can nominate a community group of their choice for the opportunity to win a visit from the Virgin Mobile Ice Dream Van. The successful applicants will receive a two hour visit which includes a supply of ice cream and the smiling Ice Dream Van crew who will help raise money for the community initiative by giving out ice creams in return for a gold coin donation.

In recognition of the huge contribution Australians make to charities each year and the universal popularity of a refreshing ice cream in Summer, the scheme will support a variety of groups that benefit the communities they operate in. From sporting groups to school events and non-forprofits, the Ice Dream Van will be available at no cost to help raise funds for the organisation. We think that’s a pretty sweet deal!

The Virgin Mobile Ice Dream Van is available to all Virgin Mobile Australia customers who can nominate their community event via a dedicated Facebook tab and on Virgin Mobile's website. Customers can choose to support their application by uploading a video or photograph, explaining why their community group would benefit from a visit from the Ice Dream Van.

Commenting on the new initiative, Virgin Mobile Marketing Director, David Scribner said: "We know our customers are passionate about supporting their local communities. What better way to ignite change than with the help of our customers."

Acknowledging that fundraising can gross significant resources from a community group, Virgin Mobile is offering customers an alternative that ensures every dollar raised goes directly to the community group, and removes the frazzle from the fundraising.

David continued, "The Virgin Mobile Ice Dream Van is just one way that Virgin Mobile is helping our customers make a difference in their communities and truly generate change for good. Taking responsibility for the environment in which we operate is an inherent part of the Virgin brand, and doing so in a cheeky Virgin way, with a great retro ice cream van simply made sense. We have one million Virgin Mobile customers who have the power to create positive change, and we’re hoping to help them achieve their fundraising goals in association with their local communities this summer."

To find out how you can apply to have the Virgin Mobile Ice Dream Van visit your community event and make some dreams come true, simply visit www.virginmobile.com.au/ice-dream-van.

~ ENDS ~

For more information or to arrange an interview, please contact:
Melissa Gompes | Virgin Mobile | Phone: 02 9028 1970 | melissa.gompes@virginmobile.com.au

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 12 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

About the Virgin Mobile Ice Cream Van:

Once owned by famous music industry DJ Muscles, the 1979 classic Bedford Ice Cream Van has been part of the Virgin Mobile family for over 5 years, helping spread the love over the summer months.

In its time, the van has been a regular on the festival scene, having visited many music events including V festivals, St Jerome’s Laneway festival and Splendour in the Grass. True to its roots, the Virgin Mobile Ice Cream Van even plays a remixed DJ-version of the classic Mr Whippy tune, Greensleaves.

Virgin Mobile and the community:

Virgin Mobile is passionate about supporting Australian communities, and has had a strong partnership with the Oasis Youth Support Network for a number of years. In association with our not-for-profit Virgin Group foundation, Virgin Unite, we are committed to reversing the trend of youth homelessness in Australia.

Virgin Mobile is proud to be the carrier of choice for the Oasis Youth Support Network, supplying handsets and airtime to all full-time employees.

Virgin Mobile is also the proud sponsor of the Oasis Street Connect bus; delivering technology to the streets of Sydney by providing homeless and at risk youths with access to laptop computers, wireless broadband connection and mobile phone access. Homeless youths can access this technology to send and receive emails, reconnect with family and friends and search for accommodation.

- Virgin Mobile launches new customer initiative that puts reviews in the hands of consumers -

Sydney, 26 November 2012 – Virgin Mobile today launched the Virgin Mobile Tester Team, a new customer initiative, where selected customers will have the opportunity to test out the latest handsets in exchange for producing a two-minute video review. Recent research reveals that online consumer reviews are the second most trusted source of product information, only behind information received from friends and family 1 . Aussies looking to purchase a new handset will now be able to also turn to Tester Team reviews for content they trust.

The Virgin Mobile Tester Team program is open for all Virgin Mobile Australia customers who can nominate themselves via a dedicated Facebook tab and on Virgin Mobile's website. The successful Tester Team participants will be sent the latest handset to test drive and asked to review the phone model’s pros and cons via a two-minute video that will be uploaded to Virgin Mobile's YouTube page and the Tester's own social media channels. They then get to keep the handset.

The initiative follows the trend on YouTube for users to upload videos of themselves, documenting the unboxing process and revealing the moment of newly purchased, must-have technology products and the increasing popularity of these clips. Consumers can follow the conversation from The Tester Team participants, who will be encouraged to post their own tech tips on Twitter, using the hashtag #virginmobiletester.

Commenting on the new initiative, Virgin Mobile Marketing Director, David Scribner said: "The customer experience has always been at the core of everything we do at Virgin Mobile. We care about what our customers think, so who better to review our products than those who use them. By asking real people - our customers - to review handsets openly means people are getting a fair and honest review by everyday people, not just the technology pros."

Recognising the value of peer endorsement, Virgin Mobile is excited to provide real reviews from real people via the Virgin Mobile Tester Team.

David continued, "The Virgin Mobile Tester Team is just one way that Virgin Mobile is putting control in our customers' hands, providing reviews that reflect how our customers actually use their phones on a daily basis. We have one million Virgin Mobile customers who are in fact handset experts, so who better to review our handsets than our own passionate customers."

To find out how you can be part of the Handset Tester team or to check out reviews, visit virginmobile.com.au/tester-team.

1) According to Nielsen’s latest Global Trust in Advertising report, 2012

~ ENDS ~

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a GREAT Virgin Mobile signal. So come and join us!

- Virgin Mobile has all the trimmings this silly season with a number of exciting new handsets -

Christmas has come early at Virgin Mobile Australia with an exciting range of new handsets and offers. Ahead of the festive season, Virgin Mobile is launching the muchanticipated Sony Xperia™ acro S, Samsung Galaxy Note II 4G and Windows Phone 8S HTC handsets. Not forgetting Virgin Mobile is also offering the HTC SV 4G from 3 December, leaving you and your loved ones spoilt for choice this year.

Samsung Galaxy Note II 4G

Virgin Mobile Australia is excited to announce it will begin taking pre-orders for the extremely anticipated Samsung Galaxy Note II 4G as of November 22.

The Samsung Galaxy Note II 4G will be available from as little as $10 per month on the Fair Go $59 plan (Min. total cost over 24 months $1,656)

Includes:

  • $700 credit
  • Unlimited standard national text
  • 3 GB data (for use within Oz)

Handset features include:

  • Android 4.1 Jelly Bean
  • S pen enabled touchscreen
  • 8MP camera & HD video
  • NAVIGON guided navigation
  • 4G enabled

For more information and additional plan options go to virginmobile.com.au/samsung-galaxy-note-2/

Sony Xperia™ acro S

Virgin Mobile Australia happily announces it will launch the highly anticipated Sony Xperia™

acro S as of November 22.

The Sony Xperia™ acro S will be available from as little as $0 per month on Big Plan $39 (Min. total cost over 24 months $936).

Includes:

  • $450 credit
  • 1 GB data (for use within Oz)

Handset features include:

  • The highest level of water and dust resistance on any Android smartphone
  • Scratch-resistant display with wet finger tracking
  • Razor sharp clarity. HD Reality Display and full HD video recording

For more information and additional plan options go to http://www.virginmobile.com.au/Shop/ProductDetails/12634/Sony-Xperia-acro-S

Windows Phone 8S by HTC

Virgin Mobile Australia has stocked up on Windows Phone 8S by HTC handsets before the crazy rush this Christmas! The handset will be available in store from December 3. The Windows Phone 8S by HTC is available from as little as $0 on the Big Plan $29 (Min. total cost $696).

Handset features include:

  • Bright super LCD 4" screen allowing users to see the Windows Phone in beautiful colour
  • Live Tiles - every message and photo with crystal clarity
  • Studio quality sound with Beats Audio Tuning
  • Free 7GB SkyDrive account so you’re never without your content

BYO Plan Offer

As of November 22 until January 31 anyone who signs up to a Postpaid BYO* plan will receive 1 GB additional data each month for the life of their plan.

On top of boasting some of the best included value in Australia, customers still receive all the Virgin Mobile benefits that they’ve come to know and love including: unlimited mobile calls Virgin-to-Virgin within Oz, unlimited standard national text, free Voicemail in Oz, the ability to rollover unused mobile credit to the next month, international calls and text included in some plans, and great coverage on the Optus network.

~ ENDS ~

Please contact Katie at One Green Bean for further information:
Katier@onegreenbean.com.au / 02 8020 1827

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a GREAT Virgin Mobile signal. So come and join us!

BYO* - Bring Your Own – BYO Plans offer the customer the freedom to bringing their own device to receive any current postpaid mobile plans for $10 less each month. BYO customers can leave anytime by paying all outstanding charges (billed & unbilled).

- Virgin Mobile unveils 'Sweet Gig' campaign starring Doug Pitt -

Sydney, 8th October 2012 – Australians are more willing to consider Virgin Mobile than ever before, with the telco enjoying an unprecedented increase in brand awareness and consideration following its Fair Go Bro campaign.

According to its latest Brand Health results, there was a massive 21% jump in awareness and 23% increase in consideration for Virgin Mobile from June to August 2012. Virgin Mobile attributes much of this success to its Fair Go Bro campaign, which saw it give Brad Pitt's brother Doug a fair go and a taste of the cele-bro-ty lifestyle, as the face of its campaign.

"There's no question that Fair Go Bro has significantly helped shoot Virgin Mobile into people's consideration set by leveraging the equity of the Virgin brand to deliver our Fair Go message in a truly Virgin way" said Virgin Mobile Marketing Director, David Scribner.

"We don't compete with other telcos' media budgets, but we can make our media budget work harder when we nail consumer engagement. Fair Go Bro was purposely social-by-design so that it would drive mass talkability and ultimately deliver on earned media – and the results speak for themselves. The campaign generated more in earned media value than was spent in paid media."

The Fair Go Bro campaign launched in July and quickly went viral, generating over 1.6 million views of the teaser video; 31,000+ 'likes' for Doug on the campaign website and a PR reach of more than 160 million globally.

According to the Brand Health research, prompted advertising awareness for Virgin Mobile has also risen substantially by 50%. David said typically telcos will see a 1-2% increase in brand health from quarter to quarter:

"These scores are proof that good ideas can come from anywhere, and the best output is achieved when you have true collaboration between PR, social, creative, ATL and media to turn a great engaging idea into one that is outstanding and delivers through the line with the maximum ROI."

Further leveraging the success of Fair Go Bro, Virgin Mobile is using Doug Pitt for a major retail campaign entitled 'Sweet Gig'. Running from now until the end of November, 'Sweet Gig' offers consumers a free (sweet) 1GB of data for the life of their plan if they sign up with a Samsung handset.

A 30-second TVC, which launched yesterday on free-to-air and subscription TV, shows Doug Pitt living the cele-bro-ty lifestyle on his recent trip to Australia and enjoying his own 'Sweet Gig' as the face of the Virgin Mobile campaign.

The voiceover explains: "At Virgin Mobile we've given Doug Pitt a pretty sweet gig, so we think it's only fair you get one too. Get a Samsung Galaxy SII for an extra $5 per month on the Big Plan $29 and we'll give you a bonus gig of data. That's a massive 1.25gb of data for the life of your plan."

Media support will include TV, print, outdoor, online and radio.

~ ENDS ~

Sweet Gig Campaign Agency credits:
ATL: Havas Worldwide
Production Company: Revolver
PR & Social Media: One Green Bean
Media: Starcom

For more information or to arrange an interview, please contact:
Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

ARE YOU READY FOR SERIOUSLY QUICK MOBILE INTERNET? VIRGIN MOBILE IS.

Virgin Mobile announces 4G Network and 4G Handset Available for Pre-Order

Sydney, Australia, 5th September 2012: Virgin Mobile Australia today announced it is now 4G ready. From today, 4G is available to Virgin Mobile customers on post paid mobile plans in selected areas in Sydney, Perth and Newcastle, with Melbourne from 15th September 2012. Selected areas of Brisbane and Adelaide will follow in 2013. To mark the launch of 4G on the Optus network, Virgin Mobile customers can now preorder the Samsung Galaxy S III 4G for just $7 on the Fair Go Bro $59.* Customers can pre-order here: http://www.virginmobile.com.au/4g

Virgin Mobile 4G will provide customers with:

  • "seriously quick" mobile internet
  • less buffering, faster downloads & improved HD video quality
  • access to 4G on any of our current post paid mobile plans
  • 4G coverage in selected areas of Sydney, Perth and Newcastle with selected areas of Melbourne to launch on 15th September with selected areas of Brisbane and Adelaide to follow in 2013
  • access to the Optus 3G Dual Band network which reaches over 900,000 sq KM of landmass and reaches over 97% of the Australian population when out of 4G coverage areas

Virgin Mobile Marketing Director, David Scribner, said: "We are thrilled to today announce that we are 4G ready; it is an extremely exciting time within the Telco industry and it changes the landscape as we know it. We know our customers use their phones more than ever for data and this launch will provide our customers with faster downloads and seriously quick mobile internet. As a pacesetter in the market, Virgin Mobile continues to offer great valued products and we are proud our customers are the most satisfied of all network providers. The launch of 4G is another step in delivering on our commitment to a fair go for all."

Virgin Mobile will also be launching Mobile Broadband 4G later this year. For more information on Virgin Mobile's 4G offering visit http://www.virginmobile.com.au/4g and to check the coverage in your local area, please head to www.virginmobile.com.au/coverage. On top of getting some of the best included value in Australia and access to the new 4G network, Virgin Mobile post paid customers will continue to receive all the benefits that they’ve come to know and love including: unlimited mobile calls and text Virgin-to-Virgin, free voicemail in Oz, the ability to rollover unused mobile credit to the next month, international calls and text included and great coverage on the Optus network.

Minimum total cost over 24 months $1,584

~ ENDS ~

Please contact Lené at One Green Bean for further information: lene@onegreenbean.com.au / 02 8020 1834

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

DOUG PITT REACHES CELE-BRO-TY STATUS IN NEW TVC
FOR VIRGIN MOBILE'S FAIR GO BRO CAMPAIGN

www.FairGoBro.com.au

Sydney, 10 August 2012 – Virgin Mobile will launch phase three of its Fair Go Bro campaign this Sunday with the launch of a new TVC starring Doug Pitt at last enjoying a taste of the good life his brother is so well accustomed to as he reaches cele-bro-ty status. The 30-second TVC shows Doug living it up A-list style as he walks down the red carpet, equipped with his own band, a Segway-riding entourage and a personal choir singing a Doug Pitt chorus. The latest installment of the campaign will air nationally from this Sunday 12th August on free-to-air and subscription TV.

Commenting on the new TVC, Virgin Mobile Marketing Director, David Scribner said: "Doug Pitt has been through a pretty incredible journey with Virgin Mobile and this TVC marks his arrival on the A-list, ahead of his visit to Australia to experience the celebrity treatment in the country that made him a star.”

The TVC will air nine days before Doug arrives in Australia for the first time for his Virgin Mobile endorsement tour, during which Doug will experience the celebrity life in Australia. Doug has a typically A-list itinerary incorporating media interviews, public appearances and sightseeing . He will be joined by his Australian entourage, selected by a national search facilitated via the campaign website, with five lucky winners scoring a VIP trip to Sydney to help keep Doug company as part of his party-posse.

The social-by-design Fair Go Bro campaign launched online on 2nd July 2012, centring around the website www.FairGoBro.com.au, where consumers are encouraged to 'show Doug some like' and view the documentary-style teaser about Doug Pitt. Since the campaign's launch, Doug has received more than 30,000 'likes' and the video documentary has gone viral. Fair Go Bro sees Virgin Mobile rebelling against the standard celebrity endorsement. Instead, Virgin Mobile is giving a famous celebrity's brother a fair go and is giving Doug Pitt a taste of the limelight with his first-ever celebrity endorsement. Head to www.FairGoBro.com.au to view the full range of TVCs, show Doug some 'like' and be the first to find out what's next.

~ ENDS ~

Agency credits:
Concept Creation: Euro RSCG & One Green Bean
ATL: Euro RSCG
PR: One Green Bean
Social Media: One Green Bean
Digital Design & Development: Future Büro
Media: Starcom
TV Production: The Glue Society (Matt Devine)

For more information or to arrange an interview, please contact:
Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

What is Virgin Mobile Australia all about? Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

- Virgin Mobile live streams headline acts to almost half a million Aussies from Splendour in the Grass -

www.FairGoBro.com.au

Sydney, 3rd August 2012 - Virgin Mobile has further cemented its position in Australian music history, with the revelation that its live stream from Splendour in the Grass 2012 was one of the most successful on record, reaching just under half a million unique browsers.

In 2010 Virgin Mobile was the first brand in Australia to live stream from a music festival, broadcasting the entire Temper Trap set live from Splendour in the Grass over the web. Virgin Mobile then brought the Aussie music masses its longest-ever festival stream when a record audience of 285,150 viewed its stream of 2011 Splendour acts including Coldplay, Kaiser Chiefs and Elbow.

This year, Virgin Mobile achieved the second highest viewed YouTube stream in Australian history, broadcasting performances from the likes of Kimbra, Band of Skulls and Miike Snow directly from the Mixup and Supertop stages at Splendour in the Grass 2012, on Saturday 28th July. Eight hours of slickly produced music and exclusive interviews proved to be a winning combination for the YouTube audience with this year's stream garnering 457,000 views live on YouTube on Saturday alone.

The Virgin Mobile live stream from Splendour in the Grass 2012 involved:

  • 20 different cameras used to capture the action
  • 405 minutes of live music being recorded
  • 3500 frames of high definition digital festival footage being captured
  • 4kms of cable being run
  • 4 separate crews recording 2 live stages
  • 8 great interviews in the Virgin Mobile interview area back stage
  • 37 crew members working a total of 1940hours

Virgin Mobile's Marketing Director, David Scribner, said, "We're really excited to have once again delivered exclusive access to fans and music lovers who couldn't make it to the festival. We have been pioneers in live-streaming ever since we first live-streamed the Temper Trap in 2010 and are proud, this year, to have delivered the second most successful YouTube stream in Australian history."

2012 was Virgin Mobile's third year of sponsoring the prestigious festival, with activations extended beyond the festival grounds for the first time. In a never-before-seen activation, Virgin Mobile customers registered before the festival for them and a plus one via a Facebook app and then picked up their Near Field Communications (NFC) wristband once onsite. Registered customers had the chance to win 5,000 prizes ranging from Beats™ Solo™ headphones to HTC One S phones, burger and juice vouchers and five minute makeovers via TapIt technology embedded in their wristbands. The technology enabled Virgin Mobile to deliver prizes by gender using Facebook integration and posted alerts to their social media channels to make their friends at home green with envy.

The 2012 partnership saw Virgin Mobile work collaboratively with the festival organisers on the Splendour mobile app, with 13,116 punters downloading it over the course of the festival. This year Virgin Mobile added push notifications to the app, which kept festival-goers informed of special events and offerings throughout the festival.

Performance and interview highlights from the Virgin Mobile Live Stream can still be viewed at its YouTube channel (YouTube.com/VirginMobileAus).

~ ENDS ~

Agency Credits
Live Stream Production: Golden Duck
Sponsorship Activation: Sound Alliance

Notes to Editors:
Dedicated to enhancing the overall experience for those at the festival, Virgin Mobile hosted a range of customer benefits to Virgin Mobile customers attending Splendour in the Grass 2012.

Virgin Mobile festival benefits in 2012 included:

  • The opportunity for festivalgoers to pull over and revive in style and comfort at Virgin Mobile's Star Treatment Stop. The Star Treatment Stop (stylish pit-stops), which was located en-route from Sydney to Bryon Bay, offered drivers and their mates free coffees, massages, comfy beanbags and chilled DJs tunes for a refresh with a difference.
  • Access to the Posh Pit fancy bathroom (clean and fresh – oh the joy!) plus 5 minute makeovers to keep punters looking and feeling like a star throughout the festival
  • Fast Lane express bar queue - Virgin Mobile thinks it's only fair that customers spend more time watching bands, and less time queuing at the bar
  • Power Point Recharge Station – Running out of juice on your mobile? Can't send that last photo of you in the mosh pit to make all your friends jealous? Virgin Mobile had punters covered with the recharge station
  • Bandstand daily prizes – These babies were the key to fun times at Splendour from food vouchers to phones there's was a whole lot of love to give. Customers simply tapped their wristband throughout the festival to see what they had won
  • The chance to win tickets to the exclusive Channel V party: 50 Virgin Mobile customers and their friends won access to the VIP section at the Channel V Party at the Beach Hotel in Byron Bay on Saturday the 28th July where they were treated to a recovery breakfast, drinks and great tunes from the likes of Alison Wonderland and even a surprise interview from none other than the Smashing Pumpkin's Billy Corgan.

For further information or to arrange an interview, please contact:
Lucinda Cole – One Green Bean – 02 8020 1804 – Lucinda@onegreenbean.com.au
Amber Morris - Virgin Mobile – 0403 999 821 - Amber.morris@virginmobile.com.au

Virgin Mobile & Music
As a Virgin company, music is a part of our heritage and our brand DNA. Since we launched 11 years ago, Virgin Mobile Australia has been a key player in the music scene undertaking initiatives to enrich the music experience for our customers.

We've been a major sponsor of Splendour in the Grass festival since 2010, offering customers a host of benefits to enhance their festival experience. We also brought music to the masses as the first brand to live web-stream from an Australian music festival, broadcasting Temper Trap's set from Splendour in the Grass 2010. We then gave you Australia's longest-ever festival live web-stream from St Jerome's Laneway Festival in 2011.

In 2012 we are also excited to be sponsoring music legend George Michael's national tour later this year. Stay tuned for more music news from us at www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus.

~ Cele-bro-ty, Doug Pitt wants you in his entourage when he hits Aussie shores as the official face of Virgin Mobile's Fair Go Bro campaign ~

www.FairGoBro.com.au

Sydney, 23rd July 2012 - Virgin Mobile today announced it will bring the world's newest celebrity, Doug Pitt, to Australia for its Fair Go Bro campaign and will give five lucky Australians the chance to join Doug's entourage for the Sydney leg of his Aussie tour.

There has been a wave of national support for Doug since the Fair Go Bro movement launched two weeks ago with a documentary-style viral video that has since received more than 1.4 million YouTube views. The video shows Doug going about his ordinary, suburban life and encourages Aussies to show Doug some 'like' and give the second most famous Pitt a 'fair go' - with his first celebrity endorsement. Since then, Doug has received more than 13,000 'likes' from fans on FairGoBro.com.au, shooting him into cele-bro-ty status.

Doug is set to get a taste of the good life – celebrity style - when he arrives in Australia for the first time on August 21st for his Virgin Mobile endorsement tour. Visiting Sydney and Melbourne, Doug will have a typically A-list itinerary incorporating media interviews, public appearances, long lunches, sightseeing and red carpet events.

Virgin Mobile Marketing Director, David Scribner said: "We have been amazed at how Aussies have rallied behind Doug Pitt and shown they are keen to give him a 'fair go' as a celebrity. With such an overwhelmingly positive response, what else could we do but give Doug a chance to enjoy his newfound star status with supporters in Australia who have shown him so much 'like'."

"Now that we have well and truly made him a celebrity the next step is to find him an entourage and for this we need Australians to help. We think it's only fair that we give the people who made Doug a star the opportunity to join him on his first endorsement tour. Head to FairGoBro.com.au to nominate you and your mates to join Doug's entourage and the chance to win a taste of how the A-list roll."

From Monday 23rd July – Wednesday 8th August, Aussies can nominate themselves and four friends to be Doug's ultimate entourage: The Wingman, Fast Talker, The Networker, The Driver and The Chef. The Entourage will join Doug for part of his Australian visit, enjoying a 5-star lifestyle and sharing the celebrity experience at various events.

Commenting on his new celebrity status and the success of the campaign to date, Doug Pitt said, "It's a little surreal but I'm absolutely thrilled with the response! Aussies have really gotten behind me and given me a fair go, so I'm looking forward to heading down under in August and getting a chance to say thanks!"

Head to FairGoBro.com.au to nominate you and your mates to join Doug's entourage and follow Doug's journey.

~ ENDS ~

For further information or to arrange an interview, please contact:
Lucinda Cole – One Green Bean – 02 8020 1804 – Lucinda@onegreenbean.com.au
Amber Morris - Virgin Mobile – 0403 999 821 - Amber.morris@virginmobile.com.au

What is Virgin Mobile Australia all about?
Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

- Virgin Mobile to stream headline acts from Splendour in the Grass -

Kimbra, Miike Snow, Ladyhawke, Cast of Cheers, Band of Skulls, Bleeding Knees Club, Last Dinosaurs and more

Sydney, 20 July 2012 - Splendour in the Grass sold out quicker this year than you could say “Splendour Bender Weekend Extender”, and knowing that there are more disappointed people that missed out on tickets than ever before, Virgin Mobile today announces that it will once again be delivering a live stream of the festival. Continuing its commitment to dish out even more content for music loving Aussies, Virgin Mobile has announced a stellar line up expanding the live stream to a whopping 8 hours of exclusive content direct from field phone.

Following on from last year's success where over 46,650 music fans tuned in to be part of the action, Virgin Mobile will be streaming performances from the likes of Kimbra and Miike Snow directly from the Mixup and Supertop stages at Splendour in the Grass 2012, on Saturday 28th from 3pm.

The exclusive Virgin Mobile Live Stream 2012 will bring non-festival goers uninterrupted live access to the festival's gigs with a mix of live and pre-recorded performances and backstage artist interviews, bringing ‘music to the masses' via its YouTube channel (YouTube.com/VirginMobileAus) and the official Splendour in the Grass app.

Those on the move won't miss a beat this year. Thanks to Virgin Mobile, music lovers can experience the live stream on mobile devices via the free Splendour in the Grass app – available for Android and iPhone. Furthermore, the Virgin Mobile Facebook page and website will be regularly updated with all the latest Splendour in the Grass news.

Virgin Mobile's Marketing Director, David Scribner, said, “We're really excited to once again be offering this exclusive access to fans and music lovers who can't make it to the festival. We have been pioneers in live-streaming ever since we first live-streamed the Temper Trap in 2010 and are proud to once again be offering viewers a real feel for this year's festival with an excellent collection of music and behind-the-scenes interviews streamed directly from the festival to wherever you are.”

In its third year of sponsorship, Virgin Mobile will for the first time extend its activations beyond the festival grounds, offering festivalgoers the chance to pull over and revive in style and comfort at Virgin Mobile's Star Treatment Stop. The Star Treatment Stop (stylish pit-stops), located at 171 Pacific Highway Broadwater, en-route from Sydney to Bryon Bay, will offer drivers and their mates free coffees, massages, comfy beanbags and chilled DJs tunes for a refresh with a difference.

Dedicated to enhancing the overall experience for those at the festival, Virgin Mobile will offer a host of customer benefits to Virgin Mobile customers attending Splendour in the Grass 2012. Customers will be asked to register before the festival for them and a plus one via a Facebook app and when they get onsite the can pick up their Near Field Communications (NFC) wristband. Virgin Mobile festival benefits include:

  • Access to the Posh Pit fancy bathroom (clean and fresh – oh the joy!) plus 5 minute makeovers to keep punters looking and feeling like a star throughout the festival
  • Fast Lane express bar queue - Virgin Mobile thinks it's only fair that customers spend more time watching bands, and less time queuing at the bar
  • Power Point Recharge Station – Running out of juice on your mobile? Can't send that last photo of you in the mosh pit to make all your friends jealous? Virgin Mobile have you covered with the recharge station
  • Bandstand daily prizes – These babies are your key to fun times at Splendour from food vouchers to phones there's a whole lot of love to give. Customer simply tap their wristband throughout the festival to see what they have won
  • The chance to win tickets to the exclusive Channel V party: 50 Virgin Mobile customers and their friends will win access to the VIP section at the Channel V Party at the Beach Hotel in Byron Bay on Saturday the 28th July where they will be treated to a recovery breakfast, drinks and great tunes from the likes of Alice Wonderland and other Splendour artists. Another 100 Virgin Mobile customers will win access to the party and two drinks tokens.

For more information on the Virgin Mobile live stream and festival benefits for Virgin Mobile customers visit: http://www.virginmobile.com.au/splendour-in-the-grass/

~ ENDS ~

For further information or to arrange an interview, please contact:
Lucinda Cole – One Green Bean – 02 8020 1804 – Lucinda@onegreenbean.com.au
Amber Morris - Virgin Mobile – 0403 999 821 - Amber.morris@virginmobile.com.au

Virgin Mobile & Music
As a Virgin company, music is a part of our heritage and our brand DNA. Since we launched 11 years ago, Virgin Mobile Australia has been a key player in the music scene undertaking initiatives to enrich the music experience for our customers.

We've been a major sponsor of Splendour in the Grass festival since 2010, offering customers a host of benefits to enhance their festival experience. We also brought music to the masses as the first brand to live web-stream from an Australian music festival, broadcasting Temper Trap's set from Splendour in the Grass 2010. We then gave you Australia's longest-ever festival live web-stream from St Jerome's Laneway Festival in 2011.

In 2012 we are also excited to be sponsoring music legend George Michael's national tour later this year. Stay tuned for more music news from us at www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

~ Doug Pitt stars in series of amusing TVCs as the official face of Virgin Mobile campaign ~

Sydney, 13 July 2012: Following the success of the first phase of Virgin Mobile's Fair Go Bro campaign, the Telco today revealed the first above-the-line (ATL) creative, unveiling a series of TVCs featuring celebrity bro Doug Pitt as the face of the campaign.

The ATL campaign kicks off this Sunday 15th July with a 30-second TVC that officially introduces Doug Pitt as the face of the brand campaign and invites people to follow him at FairGoBro.com.au. The 30-second ad, which will appear on Channel 7, 10 and subscription TV, shows Doug at home and going about his ordinary, suburban life. It features a number of scenes from the now-familiar documentary-style viral video about Doug that has already received more than 1.3 million YouTube views and global media attention since it was released just over a week ago on FairGoBro.com.au.

The 30-second ad will be followed by a series of tongue-in-cheek 15-second TVCs that use Doug's position as the 'second most famous Pitt in his family' to highlight Virgin Mobile's product proof points. One of the 15-second spots, promoting Virgin Mobile's Credit Rollover offering, features Doug lying in bed and delivering the line: "Hi I'm Doug Pitt. I might not rollover to a famous actress every morning, but I do rollover my unused mobile credit every month."

The social-by-design Fair Go Bro campaign launched online on 2nd July 2012, centring around the website www.FairGoBro.com.au, where consumers are encouraged to 'show Doug some like' and view the documentary-style teaser about Doug Pitt. In the campaign's first week, Doug received more than 10,000 'likes' and the video documentary went viral.

Commenting on the success of the campaign, Virgin Mobile Marketing Director, David Scribner said: "We wanted consumers to engage with the campaign and actively give Doug a 'fair go' before we introduced the ATL component and we've been overwhelmed by the positive response from consumers and media internationally. The success of the campaign so far really illustrates the value of a social-by-design campaign in a forever evolving marketing landscape."

"We want to communicate our Fair Go For All proposition in a uniquely Virgin way that will deliver humour and create positive conversation and the feedback so far is that we've definitely hit the mark! The really exciting thing is that there is so much more to come and we're confident people will continue to embrace the campaign as it rolls out over the next few months. Keep an eye on FairGoBro.com.au to watch the campaign unfold."

Alongside the TVCs launching this weekend, a comprehensive multi-channel campaign comprising of magazines, online, radio, Out-Of-Home and transit media will roll out nationally from Monday. Online and on-mobile, rich media banners and pre-rolls will feature the 15-second TVCs. Streaming MRECs on popular entertainment sites will feature the 30-second TVC. A national partnership with Nova will see integrated station promos and a national evening sponsorship of Smallzy's Surgery including in-show credits and placements.

The campaign website will continue to be at the core of the campaign featuring all campaign related content including the TVCs and will be the hub for a large digital promotion launching 23rd July.

Commenting on his new celebrity status and the success of the campaign to date, Doug Pitt said, "It's a little surreal but I'm absolutely thrilled with the response!"

Fair Go Bro sees Virgin Mobile rebelling against the standard celebrity endorsement. Instead, Virgin Mobile is giving a famous celebrity's brother a fair go and is giving Doug Pitt a taste of the limelight with his first-ever celebrity endorsement. Head to www.FairGoBro.com.au to view the TVCs, show Doug some 'like' and be the first to find out what's next.

~ ENDS ~

Agency credits:
Concept Creation: Euro RSCG & One Green Bean
ATL: Euro RSCG
PR: One Green Bean
Social Media: One Green Bean
Digital Design & Development: Future Büro
Media: Starcom
TV Production: The Glue Society (Matt Devine)

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

What is Virgin Mobile Australia all about?
Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

~ Virgin Mobile continues its commitment to keeping things simple for Australian consumers ~

Sydney, 2 July 2012: Continuing its mission to give Australians a fair go by making things simpler and offering more flexibility and control, Virgin Mobile today announced it has reduced its Postpaid plan portfolio from nine plans to just five. Offering some of the best value in Australia, Virgin Mobile's simplified suite of plans makes it even easier for Aussies to choose the best plan for their needs. And with any handset available on any plan, Virgin Mobile is giving consumers more choice than ever before.

Virgin Mobile's simplified portfolio still caters for those who want lots of flexible value for a low monthly rate as well as offering solutions for heavy data and SMS users. Once customers have chosen their plan and the handset of their choice, they will then have the option to add a data value add on to their plan, giving them the safety net they need to unlock their smartphone's potential, without worrying about excess data charges. Customers who sign up for a Postpaid plan and bring their own handset with them will receive an additional $10 off any one of the monthly plans on offer.

On top of boasting some of the best included value in Australia, customers still receive all the Virgin Mobile benefits that they've come to know and love including: unlimited mobile calls and text Virgin-to-Virgin, free voicemail in Oz, the ability to rollover unused mobile credit to the next month, international calls and text included and great coverage on the Optus network. Virgin Mobile has also recently reduced the excess data rate for Postpaid mobile customers to 20.5c/MB, one of the lowest rates in the market.

With over half of all Aussies now owning a smart phone1, Virgin Mobile Marketing Director, David Scribner, said consumers are searching for simple plans that offer the best value for money.

"We're constantly listening to our customers and are focused on giving Australians a fair go by continuing to simplify the telco experience, offering flexibility and even more value. We think it's only fair that you are able to choose any handset on any plan - and only pay for what you need. We believe our simplified suite of plans delivers on this. Continuing to offer a fair and transparent service to our customers is at the core of our business model and these new plans really deliver on this," explains Scribner.

Today will also see Virgin Mobile launch its new brand campaign - 'Fair Go Bro'. An evolution of the 'A Fair Go For All' campaign launched last year, Fair Go Bro sees Virgin Mobile rebelling against the standard celebrity endorsement. In Virgin Mobile's latest campaign, a famous celebrity's brother is given a fair go, with Virgin Mobile offering Doug Pitt a taste of the life his brother has - his first ever celebrity endorsement. The Fair Go Bro campaign builds on Virgin Mobile's commitment to fairness and the existing philosophy of putting the customer at the heart of everything we do. Aussies can get involved at FairGoBro.com.au.

To see the full range of Virgin Mobile's new Postpaid mobile plans and T&C's go to http://www.virginmobile.com.au/monthly-mobile-plans/.

- ENDS -

For more information or to arrange an interview, please contact:
Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Lené Ferris | One Green Bean | Phone: 02 8020 1834 | Lene@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

Terms & Conditions

  1. 24 month contract required. Leave any time, just pay all outstanding charges + balance of your handset, if any + $250 if you leave in the 1st 6 months.
  2. Leave anytime, just pay all outstanding charges.
  3. Plan credit applies to standard national & international (as indicated) calls, text & MMS & 1300 numbers (excluding VMA customer service) only. Standard charges apply if plan credit exceeded & for non-included call & messaging types.
  4. Included data has 1-month expiry. Excess usage charged at 20.5c per MB, billed per KB. Plan credit cannot be used for data or content charges.
  5. Text must originate in Oz & exclude texts to non-standard (225 BAL, satellite, premium & international) numbers, VMA customer service, satellite phones and commercial use. Fair Use Policy applies. Standard charges apply for non-included call and messaging types.

~ Aussies asked to show celebrity bro Doug Pitt some 'like' & help give him a fair go ~

www.FairGoBro.com.au

Sydney, 2 July 2012: Virgin Mobile today announced Brad Pitt's brother Doug Pitt as the new face of the brand and star of its campaign 'Fair Go Bro'.

Virgin Mobile doesn't think it's fair that celebrities get all the good stuff, so it is rebelling against the standard celebrity endorsement. Instead, Virgin Mobile is giving a famous celebrity's brother a fair go and will give Doug Pitt a taste of the limelight with his first-ever celebrity endorsement.

Commenting on the bold move, Virgin Mobile Marketing Director, David Scribner said: "Unlike his famous brother, Doug's never been the star of anything. As believers in a fair go for all Virgin Mobile has decided to make things a little fairer in the Pitt family and we're asking Aussies to get behind Doug and show him some 'like' as FairGoBro.com.au."

Doug Pitt said, "Celebrities like my brother are always getting the good stuff. Unlike my brother I've never been the star of anything. Virgin Mobile doesn't think that was fair so they invited me to be the face of their new campaign. If Virgin Mobile can give me a fair go, they'll give you one too. It's amazing how a bit of fairness can make you feel like a star!"

People wanting their first glimpse of the second most famous Pitt can view a video, photos and Doug's bio at www.FairGoBro.com.au, show their support for him to get a fair go and monitor the nation's support on the Cele-Bro-Meter.

Visit www.FairGoBro.com.au to show Doug some 'like' and find out how you can share in the spotlight.

~ ENDS ~

For more information or to arrange an interview, please contact:
Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

What is Virgin Mobile Australia all about?
Here at Virgin Mobile, we've been putting our customers first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with out innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million customers in Australia. And they're happy customers too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our customers also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come and join us!

Sydney, 3 April 2012: Entrepreneur and Virgin Group founder, Sir Richard Branson, singer/songwriter, Natalie Imbruglia, one of Australia's most recognised fashion labels, ksubi and Oasis support recipient, Dean Good have joined forces with Virgin Mobile to produce a range of limited edition mobile phone covers as part of Virgin Mobile's Covers for a Cause initiative. This year, Covers for a Cause will raise money andawareness for Oasis Youth Support Network Sydney, The Salvation Army's response to youth homelessness.

The Covers for a Cause collection consists of four unique cover designs for iPhone 4/4S, Samsung Galaxy S2 and Sony Ericsson Arc handsets designed in collaboration with Richard, Natalie, ksubi and Dean. Each design reflects the theme of ‘Dreams' and what this represents to them.

Oasis offers a place of safety and care, where through compassion and skillful intervention, disadvantaged and homeless young people find refuge, hope and are given opportunities to turn their lives around. One hundred per cent of the proceeds from the sale of each cover will go directly to support the Oasis Youth Support Network's Youth Connect Bus which provides facilities to help youths re-connect with their family and access employment information.

Commenting on the initiative, Sir Richard Branson says, "Virgin Mobile's Covers for a Cause reminds us all that the young people who find their way to Oasis are homeless, not helpless. If we make enough noise we can shine a light on this important issue and help put an end to youth homelessness. That's my dream." Oasis Director, Major Robbin Moulds AM says, "We are absolutely thrilled to be able to partner with Virgin Mobile Australia through this amazing fundraising initiative, with all proceeds going directly to support the cutting edge programs we provide to homeless young people every day of the year."

Virgin Mobile Marketing Director, David Scribner says, "Right now, 32,000 Australians between 12 and 25 years of age do not have a place to call home. Virgin Mobile is on a mission to create awareness and generate community involvement to help solve this national issue and we are grateful to Richard, Natalie, ksubi and Dean for donating their time and creativity to helping us towards achieving this goal." The campaign will also coincide with Youth Homelessness Matters Day (April 18th), which aims to raise public awareness about youth homelessness and celebrate the resilience of young people who are at risk of, or experiencing, homelessness in Australia.

Virgin Mobile's Covers for a Cause covers will retail for $35 and be available to purchase from the 2nd of April 2012 in Virgin Mobile stores nationally and online via the Virgin Mobile Facebook page. For more information about the Virgin Mobile's Covers for a Cause initiative go to http://www.virginmobile.com.au/covers-for-a-cause/ and to find out more about ending youth homelessness visit endyouthhomelessness.com.au

~ ENDS ~

For more information, high res images or to arrange an interview, please call or email:

Virgin Mobile: Melissa Gompes: 02 9028 1970 | 0411 556 070 | Melissa.Gompes@virginmobile.com.au
One Green Bean: Lucinda Cole: 02 8020 1804 | 0411 122 150 | Lucinda@onegreenbean.com.au

Notes to Editors:

About Oasis
The Oasis Youth Support Network is the Salvation Army's response to youth homelessness in Sydney, providing access to more than 25 cutting edge youth support services and accommodation facilities for homeless and at-risk young people between 16 - 25 years of age. The mission of Oasis is to provide a place of safety and care, where through compassion and skilful intervention, troubled young people can find refuge and hope to achieve their dreams and potential.

About Virgin Mobile
Virgin Mobile has been involved with the Oasis Youth Support Network for a number of years. In partnership with our not-for-profit Virgin Group foundation, Virgin Unite, we are committed to reversing the trend of youth homelessness in Australia.

Virgin Mobile is proud to be the carrier of choice for the Oasis Youth Support Network, supplying handsets and airtime to all full-time employees.

Virgin Mobile is the proud sponsor of the Oasis Street Connect bus; delivering technology to the streets of Sydney by providing homeless and at risk youths with access to laptop computers, wireless broadband connection and mobile phone access. Homeless youths can access this technology to send and receive emails, reconnect with family and friends and search for accommodation.

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

~ Virgin Mobile offers even more value with refreshed Mobile Broadband Plans ~

Sydney, 29 March 2012: More Aussies are enjoying the flexibility and plug-and-play convenience of mobile broadband than ever before. However, research shows 75%1 are dissatisfied with their current mobile broadband plan and are looking for better value.

Virgin Mobile Australia has listened closely and today announced it will continue on its mission to give Aussies a fair go by refreshing its suite of Postpaid Mobile Broadband plans, offering even more value than ever before.

Virgin Mobile's new Mobile Broadband Postpaid plans, launching on April 2nd offer an increased data allowance on all plans starting from $19 per month. No matter which great value plan you choose, there are no excess data charges. And, as we charge per kilobyte, not per megabyte, you won't have to pay for data you haven't used.

“Aussies have been calling out for better value Mobile Broadband plans and we're pleased to be able to deliver outstanding value and great coverage across Australia on the Open Network, as well as a host of other Virgin Mobile benefits,” said Virgin Mobile Marketing Director, David Scribner.

To see a full range of Virgin Mobile's refreshed Postpaid Mobile Broadband plans and T&C's visit http://www.virginmobile.com.au/mobile-broadband-plans/.

Our new Postpaid Mobile Broadband Plans:


1 Research conducted for Virgin Mobile Australia by Catalyst Consultancy & Research in May 2011 in which 696 new Mobile Broadband customers were surveyed.

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Lené Ferris | One Green Bean | Phone: 02 8020 1834 | Lene@onegreenbean.com.au

Notes to Editors:

About Virgin Mobile
Here at Virgin Mobile, we've been putting our members (that's our fancy words for customers) first for over 11 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service (and we've got the trophies in the pool room to prove it).

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than one million members in Australia. And they're happy members too: we've been rated the No 1 telco for Customer Satisfaction for some time now. Since 2010 we've also consistently been voted Best Mobile Phone Provider in the AFR Smart Investor annual SMILES survey. And because we use the Optus network, our coverage reliably reaches up to 97% of the population in Australia. That's 19 out of every 20 people in Oz!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

~ Virgin Mobile reveals the Christmas carols that make us cringe ~

Sydney, 15 December 2011: It would seem that one in three Aussies cringe at the sound of Mariah Carey's "All I want for Christmas is you" according to new research1 from Virgin Mobile. The pop princess' tune topped the list of the most irritating Christmas carols of 2011.

Aussies named 'Santa Baby' (16%) the second most irritating carol, with 'I saw Mummy kissing Santa Claus' (15%) a close third. Other carols that drive Aussies up the wall, in order, are: 'Away in a Manger' (9%), 'Jingle Bell Rock' (7%), 'Rudolph the Red Nose Reindeer' (5%).

The most annoying carols list follows the revelation that 36% of Aussies would prefer not to listen to Christmas carols whilst shopping, with one in every six (16.57%) saying that having to listen to Christmas carols is one of the most annoying things about Christmas shopping.

To relieve shoppers from Mariah's high pitch acapellas and help them hold on to their Christmas cheer when shopping, Virgin Mobile has launched Australia's first headphone loan program as a unique and cheeky way of helping Aussies avoid naff Christmas carols.

Available at selected Virgin Mobile stores in Westfield shopping centres, the headphone loan program allows shoppers to borrow a set of MP3 headphones pre-loaded with tunes from the Telco's free digital radio station 'Radio Free by Virgin Mobile' so they can shop free from naff Christmas carols.

"We've discovered a number of Christmas carols that drive people crazy, with Mariah Carey's tune topping the list and we wanted to provide relief to shoppers this festive season with our headphone loan program. Christmas shopping is supposed to be fun and festive, not stressful as it often is, so if you find carols cringeworthy, grab a pair of headphones and enjoy the carol-free sounds of Radio Free By Virgin Mobile," explains Virgin Mobile Marketing Director, David Scribner.

The headphones feature up to two hours of the most popular songs around via Radio Free by Virgin Mobile. Radio Free by Virgin Mobile plays music 'for the people, by the people', letting listeners vote for their favourite music and then broadcasting the most popular songs.

The headphones on the loan program feature a set Radio Free by Virgin Mobile playlist, however the free digital radio station can be streamed live either online (www.radiofree.com.au) or on your mobile (via a free app for iPhone and Android). For more information on Radio Free by Virgin Mobile head to: http://www.radiofree.com.au/

Virgin Mobile wishes everyone a very merry Christmas (minus the naff carols)!


1 The research was conducted online by Pure Profile in November 2011 with 1,000 Australians aged 18 and over. The data was weighted to the latest population estimates derived from the Australian Bureau of Statistics.

~ ENDS ~

Notes to Editors:

 

The top ten most irritating carols:
1. All I want for Christmas – the Mariah Carey version 34.33%
2. Santa Baby 16.47%
3. I saw Daddy kissing Santa Claus 14.98%
4. Away in a Manger 9.42%
5. Jingle Bell Rock 6.85%
6. Rudolph the Red Nosed Reindeer 5.16%
7. Silent Night 4.86%
8. Santa Claus is coming to Town 4.56%
9. Jingle Bells 3.37%
10. Little Drummer Boy > 1%

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Jess Makin | One Green Bean | Phone: 02 8020 1806 | Jess@onegreenbean.com.au

About Radio Free by Virgin Mobile Technology:
Radio Free by Virgin Mobile is built using dmg Radio Australia’s specially created user programmed radio (UPR) application.

About Virgin Mobile
Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than one million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now, and picked up a swag of awards along the way. And because we use the Optus network it means that up to 97% of the population in Oz can get a Virgin Mobile signal. So come on in, more Members are always welcome! For more information in Virgin Mobile, head to: www.virginmobile.com.au

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

~ Virgin Mobile launches Australia's first headphone loan program to help shoppers avoid Christmas carol overload ~

Sydney, 12 December 2011: Instead of giving people a sense of nostalgia for their younger years, it appears that Christmas carols are driving many Aussie shoppers up the wall! New research released today by Virgin Mobile revealed that one in every three Aussies would prefer not to listen to Christmas carols whilst shopping, with one in every six (16.57%) saying that having to listen to Christmas carols is one of the most annoying things about Christmas shopping.

To relieve shoppers from Jingle Bells and help them hold on to their Christmas cheer when shopping, Virgin Mobile has launched Australia's first headphone loan program as a unique and cheeky way of helping Aussies avoid naff Christmas carols.

Available at selected Virgin Mobile stores in Westfield shopping centres, the headphone loan program allows shoppers to borrow a set of MP3 headphones pre-loaded with tunes from the Telco's free digital radio station 'Radio Free by Virgin Mobile' so they can shop free from naff Christmas carols.

"Christmas shopping is supposed to be fun and festive but it can actually be quite stressful, so we wanted to do something for the one in three Aussies who have been driven up the wall by cringe-worthy carols playing in the shops since November!" explains Virgin Mobile Marketing Director, David Scribner.

"Our headphone loan program is a tongue-in-cheek way to ensure that everyone can go about their shopping with a spring in their step and some great music in their ears for the rest of the festive season!"

The headphones feature up to two hours of the most popular songs around via Radio Free by Virgin Mobile. Radio Free by Virgin Mobile plays music 'for the people, by the people', letting listeners vote for their favourite music and then broadcasting the most popular songs.

The headphones on the loan program feature a set Radio Free by Virgin Mobile playlist, however the free digital radio station can be streamed live either online (www.radiofree.com.au) or on your mobile (via a free iPhone app). For more information on Radio Free by Virgin Mobile head to: http://www.radiofree.com.au/

Virgin Mobile wishes everyone a very merry Christmas (minus the naff carols)!

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Jess Makin | One Green Bean | Phone: 02 8020 1806 | Jess@onegreenbean.com.au

What is Virgin Mobile Australia all about?

About Radio Free by Virgin Mobile Technology:
Radio Free by Virgin Mobile is built using dmg Radio Australia's specially created user programmed radio (UPR) application.

About Virgin Mobile
Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than one million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now, and picked up a swag of awards along the way. And because we use the Optus network it means that up to 97% of the population in Oz can get a Virgin Mobile signal. So come on in, more Members are always welcome! For more information in Virgin Mobile, head to: www.virginmobile.com.au

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

VIRGIN MOBILE TO GIVE AWAY 25 BIKES A WEEK FOR THREE WEEKS

Sydney, 28 November 2011 - Summer tis' now officially the season to be free from traffic thanks to Virgin Mobile's new finders, keepers initiative 'A Fair Ride For All' which will see the brand giveaway 25 pushbikes a week for three weeks across the country on FairRide.com.au.

Virgin Mobile will be hide 75 premium bikes of various styles (Fixie, Racer, Mountain Bike, BMX, City etc.), ranging from $600 to $1,500 each, across Australia and then liberating them each day to the public - releasing information on where to find them via a finders-keepers initiative centralised on FairRide.com.au.

This revolutionary use of Facebook will see users 'like' a hunt for particular bike, which will then push a post onto their Facebook wall, as well as their friends' newsfeeds. Further posts are pushed to the user's wall as clues are released. Participants can also save a calendar event for each hunt to their calendar of choice to ensure they don't miss out.

Become a modern day version of Sherlock Holmes by following Virgin Mobile's clues. The first clue of the day will contain cryptic text hinting to the bike's general whereabouts, along with that day's code to open the bike's lock. The second clue will feature a photo to help hone in on the bike's location. The third and final clue will be a pin-point on a map. Once the participants receive their clues and are certain of the location of the bike, it is then up to them to get out in the real world and hunt it down. The first to find it and unlock it rides it home (with the helmet provided of course).

Bike lovers can also pick up tips from Twitter with daily hunt announcements and updates using the hashtag #FairRide to help followers track down the shiny new pushies. Get spinning!

For more information on the campaign, head to: FairRide.com.au.

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our Members also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come on in, more Members are always welcome!

~ No flag fall; Low flat rate for local and international mobile calls and texts; No contracts ~

Sydney, 1 November 2011: Life's complicated enough these days without confusing mobile phone plans added to the mix. With so much small print and hidden charges in bills, it is no wonder Aussies are so confused when it comes to mobile phone plans! That's why Virgin Mobile is proud to introduce the Simple Plan for both Prepaid and Postpaid customers

The Simple Plan offers two no-commitment options that are perfect for those who want an easy to understand plan with no hidden caps or rate plan complexities, made even simpler by the fact you can either bring your own phone and enjoy a no ties month to month contract or choose the Simple Prepaid recharge and enjoy a 90 day expiry.

With one flat per minute rate across calls and texts to a whopping 100 countries, both plans have no call connection fees, no contracts and no surprises but still all the fantastic perks that Virgin Mobile customers have become accustomed to: free voicemail, unlimited mobile calls and text Virgin to Virgin and freedom to rollover your unused plan credit to the following month.

With no commitment and no minimum contracts, the Simple Plans have a 15cent/min flat rate for calls and 15cent text messages and 100MB of data along with $19 worth of call credit. Certainly sounds simple!

"The feedback we have received is that Australians sometimes find the complexities of some rate plans confusing to understand and just want a simple plan that isn't going to hurt their brain trying to work out how much they are going to be paying. We believe the Simple Plan provides exactly this. Continuing to offer a fair and transparent service to our members is at the core of our business model and these new plans really deliver what consumers have told us they want," explains Virgin Mobile Marketing Director, David Scribner.

The Postpaid Simple Plan can also be bundled with Virgin Mobile's Pick & Mix web-only options to give even better value with the option to add extra data, unlimited calls and/or unlimited text - or even add on a handset . For example, for an additional $10 a month, get up to 1GB of data by bundling the new Data Value packs.

Offer Summary: A simple plan for Postpaid or Prepaid customers with a low flat rate for local and international calls and texts, no connection charges and no contracts. For more information on the Simple Plans go to www.virginmobile.com.au/simpleplan

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Jess Makin | One Green Bean | Phone: 02 8020 1806 | Jess@onegreenbean.com.au

About Virgin Mobile

Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than one million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now, and picked up a swag of awards along the way. And because we use the Optus network it means that up to 97% of the population in Oz can get a Virgin Mobile signal. So come on in, more Members are always welcome!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

~ Virgin Mobile puts control in the hands of consumers with its new Pick & Mix plans ~

Sydney, 4th October 2011: Flexibility, choice and simplicity may not be words that automatically come to mind when you think about Telcos, however Virgin Mobile, in their continued commitment to make things fairer in the Telco industry, today introduced a plan that offers consumers just that – the Virgin Mobile Pick & Mix plan.

With the new Pick & Mix plan, Virgin Mobile offers its consumers the option to tailor the perfect plan to suit their lifestyle and needs and only pay for these elements.

Pick & Mix consists of a $19 a month base plan, which includes $19 credit and 100MB of data. After that control is entirely in the hands of the consumer as they pick and mix a number of options to build an individual plan for them, with each component offering clear and simple pricing. If texting is their thing, they would opt for the unlimited SMS option for an extra $10 per month. If they are big talkers they can add unlimited voice for $30 per month. Or if surfing the web floats their boat, Virgin Mobile has the data plan that will fulfill every need. The total of the components then becomes the customer's plan.

And the choice and flexibility doesn't end there. With Pick & Mix there is the option to change your plan as your needs may change, so if consumers know that one month their mobile use is going to be particularly SMS heavy and the next very Voice heavy, they can amend their bundles to suit how they plan to use their phone.

"Our 'Pick & Mix' plans continue to build on our existing philosophy of putting the member at the heart of everything. We acknowledge that our members are all individuals with individual needs, so the beauty of our new Pick & Mix plan is that they can pick and choose what they want, and change it from month to month as they require. Continuing to offer a fair and transparent service to our members is at the core of our business model and this new plan really delivers what consumers have told us they want – choice," explains Virgin Mobile Marketing Director, David Scribner.

The new Pick & Mix plans are based on five key principles: great value, simplicity, control, transparency and the choice of a great handset. They are available exclusively from Virgin Mobile's website – check out www.virginmobile.com.au/pickandmix for more information and full Ts&Cs.

The Pick & Mix plan:

Component Per month
Base Plan $19 (Includes $19 credit & 100MB data.
15c p/min Call,,15c SMS & 0c Flag fall)
Unlimited SMS $10
Unlimited Voice $30
500MB data $5
2GB data $10
4GB $20

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Jess Makin | One Green Bean | Phone: 02 8020 1806 | Jess@onegreenbean.com.au

About Virgin Mobile

Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than one million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now, and picked up a swag of awards along the way. And because we use the Optus network it means that up to 97% of the population in Oz can get a Virgin Mobile signal. So come on in, more Members are always welcome!

Get personal with us @ www.facebook.com/VirginMobileAus or www.twitter.com/virginmobileaus

~ Virgin Mobile calls for a Voicemail Fee Amnesty ~

Sydney, 19th September 2011 - Australian mobile phone companies are raking in a hefty $385 million in revenue each year by charging consumers inflated Voicemail retrieval fees and consumers are none the wiser, according to new researchi commissioned by Virgin Mobile.

The simple act of retrieving a voicemail message sees what consumers consider to be Telco 'Pirates' pocket a shipload of silver and gold, with the average Australian mobile user with voicemail spending $33 of credit on voicemail each month. Yet despite spending 9% of their cap credit on voicemail, three out of four Aussies (74%) have no idea what they are paying to listen to messages.

According to the national survey of over 1,000 people, almost everyone (97%) believes it should be free to retrieve their voicemail on their mobile phone.

In recognition of International Talk Like a Pirate Day today and to call out Telco Pirates Australia wide, Virgin Mobile has released the findings of the Virgin Mobile Voicemail Pirates research and is calling a Voicemail fee amnesty - urging all Telcos to stop charging voicemail fees.

“Our research shows that nine out of ten (89%) Australians think phone companies that charge to retrieve voicemail are ‘pirates' and yet many of them are being charged up to $1.36ii per voicemail message!" said Virgin Mobile's Marketing Director, David Scribner.

“At Virgin Mobile, we provide all our customers with free voicemail and always have. They can check their voicemails anywhere, anytime without worrying about the cost. If we can afford to offer these services for free, then the other Aussie providers can certainly do the same! I am urging all other Telcos to drop their excessive voicemail fees and free Australian consumers from the burden of unnecessary voicemail charges. After all, why should you pay to call yourself?"

Many Aussie mobile users face confusing voicemail fee structures, which combine a flag-fall with per-30 or per-60 second call rates. Virgin Mobile remains the ONLY Telco in the lands to not charge for voicemail regardless of the plan. Not a zip, not a shilling, not a penny! Arrrrrggghhhh that's a good deal!

“We have demystified and streamlined our mobile caps and plans to ensure that along with receiving maximum value, our customers know exactly what they are paying for – and what they get for free, like Voicemail. This allows each customer to spend their mobile budget on more of what they want from their mobile phone, and less on unwanted or unneeded fees," said David.

To find out more about Virgin Mobile's plan options go to http://www.virginmobile.com.au/mobilephone- plans/.

The survey also found:

  • Only 12% of Australians know the cost of their voicemail (a further 14% know that it is free)
  • In total, 85% of Australians use some type of missed call service. This includes voicemail where the phone user calls to retrieve a message (59%) and voicemail where the voicemail service calls the phone user (7%). Some mobile users also have missed call service where their phone records the missed call number (39%) or they receive a text message with the missed call number (21%).
  • Those with voicemail say they receive an average of 1.6 voicemails per day.
  • The average mobile user leaves 1.2 voicemails per day on someone else's mobile phone.

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Jess Makin | One Green Bean | Phone: 02 8020 1806 | Jess@onegreenbean.com.au

- Virgin Mobile committed to bringing fairness back to telcos -

Sydney, 5 July 2011:Almost nine out of ten (89%) Australians consider being given 'a fair go' to be part of Australia's DNA, yet the majority believe they increasingly aren't getting a fair go from key Australian service providers including telcos, banks and electricity companies, according to researchi released today by Virgin Mobile. Going against the grain, Virgin Mobile, already rated number one for member satisfactionii, plans to bring fairness back to the people and has announced a new initiative aimed at providing 'A Fair Go For All'.

The nationwide survey of more than 1,000 Aussie mobile users revealed that attitudes towards the telecommunications industry rated particularly poorly, with nearly two thirds (62%) of Australians out there believing their telco is likely to treat them unfairly. In fact, most Aussies think they are more likely to be treated unfairly by their mobile phone provider than by a parking ranger (57%); their bank (54%) or the tax man (49%).

Throwing down the gauntlet to its competitors, Virgin Mobile's A Fair Go For All campaign will see the telco launch a range of initiatives over the next several months to make things simpler for consumers, and giving the member more flexibility and control. "We've taken a long hard look at ourselves and the industry in Australia. Having researched 5,000 members and consumers over the past few months, we've identified the key pain points," said Virgin Mobile Marketing Director, David Scribner.

"Kicking off with the launch of two new, simpler sets of plans today, we intend to revisit the way we do things, from product offerings through to contractual arrangements and member service channels."

Most Australians (in fact a whopping 93%) surveyed agreed that telcos need to simplify plans so that they are easier to understand and compare with competitors. In response to this Virgin Mobile has reduced the number of its mobile phone plans from 19 to just nine. The two new sets of plans – the 'Big Plan' and the 'Fair Go Plan' - provide clear options and some of the biggest value in Australia.

Virgin Mobile's new plans:

According to the research, one of the main reasons people think telcos are unfair is not being able not being able to rollover unused cap credit (84%). "We believe it's only fair that you should get what you pay for so Virgin Mobile remains the only Australian telco to offer free voicemail and the ability to rollover any unused creditiii to the following month," said David.

"Our 'A Fair Go For All' initiative builds on our existing Virgin philosophy of putting the member at the heart of everything. Bringing fairness back to the people in this industry will be a long journey and we acknowledge that we are just at the start, but we are committed to righting telco wrongs and excited by what lays ahead."

In a further bid to make its members lives simpler and easier, Virgin Mobile has recently expanded its retail footprint, with over 64 stores and kiosks now available to its 1 million+ members, and several more scheduled to open in the coming months.

Virgin Mobile also offers unlimited calls and text Virgin to Virgin and well as a host of member benefits including 10% credit back on Virgin Australia flights and VIP access to gigs and festivals.

~ ENDS ~

For more information or to arrange an interview, please contact:

Lucinda Cole | One Green Bean | Phone: 02 8020 1804 | Lucinda@onegreenbean.com.au
Jess Makin | One Green Bean | Phone: 02 8020 1806 | Jess@onegreenbean.com.au

About Virgin Mobile

Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now, and picked up a swag of awards along the way. And because we use the Optus network it means that up to 97% of the population in Oz can get a Virgin Mobile signal. So come on in, more Members are always welcome!

Get personal with us @ www.facebook.com/memberslounge or www.twitter.com/virginmobileaus

i The survey was conducted online by Lonergan Research in June 2011. The panel consisted of 1,209 people from around Australia. The data has been weighted to reflect current ABS population statistics
ii Roy Morgan, June 2011
iii Prepaid - you must recharge to the same voucher type before your credit runs out in order to roll over unused credit. Postpaid - Any unused included credit rolls over to following month only and is used once the following month's credit is exhausted. Data does not roll over.

~ YouTube Partnership Brings the Festival to you ~

Sydney, 26th May 2011 – Virgin Mobile has announced its sponsorship once again of Splendour in the Grass 2011, promising to bring even more festival splendour to punters in its second year partnering with the prestigious music event. Following its successful live stream of Temper Trap's set in 2010 that was viewed live by more than 13,000 people (and over 10,000 after the event), Virgin Mobile intend on expanding the number of acts featured this year and partnering with YouTube to ensure a wider reach. Virgin Mobile will stream several hours of festival fun from Splendour in the Grass 2011 – a mix of live and pre-recorded performances, band interviews and more. Virgin Mobile, who earlier this year streamed live from St Jerome's Laneways Festival to an audience of 20,000 on YouTube (and another whopping 100,000 views since then), is still the only brand in Australian history to offer a live stream from an Australian music festival. Virgin Mobile will be hosting a number of stream parties around the country so those too far away to travel can get on board with all the Splendour fun.

Virgin Mobile's Experiential Marketing Manager, Dave Cain, said, “The live stream is a unique opportunity for us to extend the reach of our sponsorship beyond Woodford by bringing the Splendour in the Grass festival experience to the masses in a branded environment. Viewers will get a real feel for this year's festival with an awesome collection of music and behind-the scenes interviews spanning the three days.”

Dedicated to enhancing the overall experience for festival-goers, Virgin Mobile will also offer a host of VIP benefits to customers attending the festival including bathrooms that are cleaned more often known as 'The Posh Pit' (best seat in the house), an express bar queue (The Fast Lane) and a meal per day (in the form of a $10 voucher). All Virgin Mobile customers will receive a free recyclable mobile phone battery charger ensuring they can keep in touch with friends and family while they are there. The telco will also host The Power Point, a branded destination selling recyclable mobile phone battery chargers and Pre-Paid credit for Virgin Mobile customers.

For those that missed out on the hottest festival ticket around, a Facebook competition – now live on Virgin Mobile's recently re-launched Facebook page www.Facebook.com/VirginMobileAus - will see six lucky people win a double pass to the festival including camping, flights and transfers – and the Virgin Mobile VIP experience. To win consumers will need to upload a photo of what they would give to go to Splendour in the Grass 2011.

Cain said, "Music continues to be a key pillar for the Virgin Mobile brand. We remain committed to enhancing the festival experience for consumers through the provision of VIP customer benefits and extending the festival experience to those at home through the live stream. Stay tuned for more exciting Splendour news over the next few weeks."

~ ENDS ~

For more information please contact:

Jess Makin – One Green Bean – 02 9699 9503 – jess@onegreenbean.com.au
Amber Morris - Virgin Mobile – 0403 999 821 – amber.morris@virginmobile.com.au

What is Virgin Mobile Australia all about?

Here at Virgin Mobile, we've been putting our Members first for over 10 years. Ever since Richard Branson saw an opportunity to stir up the Aussie telco market in the early noughties, we've been making a splash with our innovative products, cheeky ad campaigns and world-class customer service.

We've certainly come a long way from the early days when each new connection meant a little bell rang in the call centre, to proudly having more than 1 million Members in Australia. And they're happy Members too: we've been rated the No 1 telco for Customer Satisfaction for some time now.

We think a telco relationship should be rewarding so our Members also receive a host of benefits including Virgin Family perks, exclusive discounts and VIP access to gigs and music festivals. And because we use the Optus network it means that up to 97% of the population in Oz can get a clear Virgin Mobile signal. So come on in, more Members are always welcome!

~ Virgin Mobile declares Feb 15 'Break-Up Day' encouraging people to do the 'Switcheroo' ~

Sydney, 15 February 2011 – Almost half the nationi (48%) wish they could have a pain free break-up with their current mobile phone provider, according to new researchii released today by Virgin Mobile.

The research revealed that a staggering 49% of Australians who own a mobile phone are dissatisfied with their provider, with one in four citing poor mobile coverage as the cause. Other reasons Aussies are unhappy with their telcos are that calls drop out (18%), they don't get good value for money (17%) and substandard customer service (16%).

Despite wanting to leave their telco, 56% of Australians feel it's too difficult to switch providers, mainly because it's too hard to get out of their contract (30%), too expensive (26%), they are worried about losing their number (20%) or they don't know how to go about it (10%).

Recognising the desire by so many to switch telcos, Virgin Mobile has declared February 15th 2011 'Break-Up Day' and is encouraging people who are dissatisfied to do the 'Switcheroo' to Virgin Mobile.

" You wouldn't stay in a relationship that you were unhappy with, so why stay with your Telco if they're not treating you right. If you are unhappy with your current provider, we think you should tell them it's over! What better day to do it than Break-Up Day?" said Dan Woodall, Head of Customer Marketing Virgin Mobile.

"Virgin Mobile makes it easy to break-up by offering its customers a bigger package than most with its Big Cap 29, up to 97% population coverage and award winning customer service – not to mention a host of benefits like exclusive offers, Virgin family discounts and VIP gig access. A lot of Australians don't realise how easy it is to switch providers and this year we are encouraging anyone who is unhappy to look around and see what else is available."

Woodall continued, "In less than 24 hours you could be out of an unhappy relationship, and into a brand new phomance with someone who really cares. And just remember that if you are attached (to your number that is) we make it easy to keep your number."

To make breaking-up even easier, Virgin Mobile is giving $100 credit to anyone who brings their own phoneiii and does the Switcheroo to Virgin Mobile before the end of March 2011.

Recognising that women are more likely than men to find it difficult to break-up with their provider (59% Vs 52%), Virgin Mobile will also have a team of hunky Break-Up Boys in Martin Place tomorrow, to make breaking up even easier, and hold the hand of anyone who needs support with breaking the news to their current telco and telling them "it's over".

The eye catching Break-Up Boys will hand out break-up kits on the morning of Break-Up Day with chocolates and step-by-step instructions on how to have a pain free break-up with your current provider.

More information on how to do the Switcheroo to Virgin Mobile is available at www.virginMobile.com.au/switcheroo.

~ ENDS ~

For more information please contact:

Jess Makin – One Green Bean – 02 8020 1806 – jess@onegreenbean.com.au
Amber Morris - Virgin Mobile – 0403 999 821 – amber.morris@virginmobile.com.au

Notes to Editors:

Virgin Mobile is proud to offer consumers a bigger package on the Big Cap 29. For less than $1 a day consumers receive $450 of call and text credit, 200MB of data, free voicemail, unlimited talk and text to other Virgin Mobile customers and host of benefits and exclusive offers through www.MembersLounge.com.au.

 

The Big Cap 29 is available on a 24-month plan (min total cost $696) or on a month-tomonth plan when consumers bring their own phone.

i Australian's who own a mobile phone
ii The survey was conducted online by Pure Profile from 8-9 February. The panel consisted of 1,209 people from around Australia. The data has been weighted to reflect current ABS population statistics
iii Go to www.virginMobile.com.au/switcheroo for full terms and conditions

Sydney, 26th May 2010 – Virgin Mobile today announced the appointment of Publicis Mojo as its lead integration agency. As lead integration agency, Publicis Mojo will work across key Virgin Mobile marketing functions including brand, acquisition, customer relationship marketing and channel. They will also play a significant role in the coordination of other specialist marketing agencies, thereby ensuring consistency of strategy and message. The new appointment will see Publicis Mojo work across a variety of both traditional and non-traditional media.

"After conducting a comprehensive formal review, we are delighted to have selected Publicis Mojo as our lead integration agency," said Anthony Hearne, Virgin Mobile Australia Marketing Director. "We selected Publicis Mojo primarily because we felt they had excellent strategic insight which will enhance our existing marketing strategy and help us build upon the "Members Welcome" brand platform we launched last year."

"Publicis Mojo also demonstrated to us a genuine understanding of our business and the dynamic telco industry. Their innovative thinking and fresh approach to our business will be instrumental in helping us continue delighting our members and presenting folks with credible alternative to the bigger guys in the telco market."

Craig Davis, Co-Chairman & Executive Creative Director, Publicis Mojo said: "From day one, our values, philosophies and strategies aligned. At Mojo we believe that creativity powers progress; the Virgin Mobile team are smart, dynamic people with an infectious enthusiasm for creative solutions that will drive their business forward, and quickly. It's a happy partnership that's full of potential."

The appointment of Publicis Mojo follows an extensive review of agencies across the market.

Publicis Mojo and Virgin Mobile have officially begun working together from May 2010; with significant brand, research and campaign work already underway.

In other Virgin Mobile news, current Head of Brand, Jaclyn Lee-Joe, will be leaving Virgin Mobile for several months on maternity leave from early June. Rob Nolan, currently Head of Relationship Marketing, will take on Jaclyn's responsibilities in her absence. Rob will be promoted to the newly created position of Head of Brand and Relationship Marketing, incorporating all brand, retention and customer marketing activities. This appointment will continue the great work at putting our members at the heart of our business to deliver a different telco experience.

~ ENDS ~

For more information please contact:

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821

Virgin Mobile releases a guide to demystify mobile data

Sydney, 20 May 2010 – Mobile Internet use is increasingly becoming more and more mainstream, with recent Neilson Research showing nearly one in three mobile users is already accessing the internet from their phone.

However, according to new research commissioned by Virgin Mobile most Australians who are using the internet on their phone don't really understand mobile data. The survey of more than 1,000 people revealed that nine out of ten Aussies using Mobile Internet don't actually know how much data is required for the activities they are enjoying online, such as Facebook, Twitter or GPS access.

"The fact is that a little bit of mobile data can go a long way but the key is understanding how much data you need, ensuring you have the right data plan and being aware of the danger zones so you can avoid them," said Anthony Hearne, Marketing Director of Virgin Mobile Australia.

"Our research shows that 60% of mobile users want to start using Mobile Internet more, so Virgin Mobile has created a guide to demystify mobile data and help people choose the best data plan. From now until the end of June, we are offering our customers a ‘surprise' 1GB of data so they can explore and enjoy the internet on their phone – that will allow you to send about 200,000 emails or update your status on Facebook 546,000 times."

Mobile Internet is still a relatively new capability and despite the rapid uptake (40% of those who use it only started doing so in the last six months) there are still a lot of people who don't understand or trust it.

Even amongst those who do use mobile data, many are cautious in their use for fear of ‘bill shock'. As a result three quarters of mobile data users said they consciously limit online activity on their phone because they are worried about going over their data allowance. With the proper advice and appropriate plan, this doesn't need to be a worry.

To help those who are wondering what mobile data is all about, are unsure how to get the best value or are nervous about going over their chosen data allowance Virgin Mobile has created The Mobile Data Guide. The following guide has all the key things you need to know about using the internet on your phone and choosing the right data plan.

The Mobile Data Guide

Virgin Mobile's guide to understanding Mobile Internet and choosing a data plan

Part one – understanding Mobile Internet:

What is Mobile Internet?

It's just like the Internet on your computer except you can access it on your phone, so the only big difference is the size of the screen and the fact that you can use it on the go.

How do I access Mobile Internet?

You need a 2G or 3G phone (a 3G handset is faster for browsing than a 2G) to access the internet and Virgin Mobile strongly recommends you get a data plan before going online on your phone, in order to take get the best value and avoid paying a premium unnecessarily.

How is data measured?

Mobile data is measured in kilobytes (KB), megabytes (MB) and gigabytes (GB).

1,024 KB = 1 MB

1,024 MB = 1 GB

How do I know how much data things use?

Most things that people do online use very little data. To give you an idea of how much (or little) data is required to do things online on your phone Virgin Mobile has looked at some of the things you can do with 1GB:

  • Send 200,000 emails
  • Update your status 546,000 times on Facebook
  • View Perez Hilton's blog 245,000 times
  • Post 536,870 tweets

What a GB gives you?

The richer the content the more data it will use. So a high quality video will use a lot more data than a photo, which in turn will use more data than a simple text email or a status update. Feature films for example are approximately 750MB.

How big are applications?

Applications all vary in size and each application should tell you how big it is before you download it. As a safety net, your phone won't let you use mobile data to download anything larger than 10MB and it will tell you to use a WiFi connection to download applications 10MB and above.

What's the difference between downloading and uploading?

Downloading is what happens when you view, listen to or read things online. For example when you watch a video, open an attachment, visit a website or buy an application you are downloading.

Uploading is what happens when you add something to the internet from your phone. For example if you update your Facebook status, share a picture, add a video online or send an email you are uploading.

Most mobile phone carriers count uploading as well as downloading when calculating your data usage.

Are there hidden costs I should be worried about?

There are no hidden costs but it's your responsibility to check your contract to see what your carrier charges you for uploading and downloading data. Data is usually competitively-priced if you have a data plan or a data allowance included in your plan. However if you have no data included in your plan or go over your limit that it can get expensive very quickly.

"Bill Shock" is becoming an increasingly used term but it's really easy to avoid if you have the right data plan to suit your needs and monitor your usage (which is not as hard as it sounds!).

Part two - choosing a data plan:

Will I use my phone to surf the web?

Checking email, updating Facebook and tweeting on a phone is more popular than ever but if you plan to use your phone to browse the web, make sure you choose a plan with a data allowance to suit your needs. When choosing a data plan, think about the type of things you might want to do on your phone and how often you might want to do them.

From now until 30 June 2010, Virgin Mobile is giving all its new and existing Members a ‘surprise' 1GB of bonus mobile data to explore and enjoy the internet from their phone in any way they choose. It gives Post-Paid mobile Members the opportunity to get a 1GB data plan for three months, a 1GB bonus with Your Cap recharges for Pre-Paid mobile, and a 1GB bonus on activation for new Pre-Paid Broadband Members.

This is a great opportunity for those curious about Mobile Internet to go nuts online and, at the same time, figure out how much data they use in a typical month.

How much data do I want to use on my mobile?

First of all, check if your mobile phone contract comes with a data allowance included. All Virgin Mobile's latest Pre-Paid and Post-Paid Caps come with a Mobile Internet data allowance included.

If you plan to just check your email once or twice a day a 50MB data plan will probably work for you. If want to use the internet on your phone regularly go for a 300MB plan and if you like to be always connected you may want to go for a 1GB offer.

Don't get sucked in to paying extra for more than 1GB on your phone unless you're absolutely sure you need it. 1GB, given the current average persons monthly data usage, is a huge amount of data, and is mainly purchased by those using their phone as a "tethered modem". A tethered modem is when you connect your phone to your computer, usually through W-Fi, and use your phone's data allowance to upload and download on your computer.

Talk to your mobile phone provider about what you want to do on your phone and how long you might spend doing it. They should be able to recommend a plan that suits you.

What if I sign up for a data plan but love Mobile Internet so much I end up needing more?

Increase your data plan. Talk to your carrier about increasing your data plan – most should let you do this starting the following month for a minimal charge, or perhaps none at all.

How do I keep track of how much data I'm using?

To avoid any nasty shocks at the end of the month, ensure you choose a mobile phone provider with a tool to help you monitor your usage. Virgin Mobile's Bill Preview helps you do just this.

Also, you can download an application that monitors your data usage so you can check where you are up to at any time during the month. These apps are available for all carriers and are usually only a couple of dollars to purchase. For example: http://www.shihab.com.au/mobileusage/

Whatever your Mobile Internet needs, Virgin Mobile strongly recommends that you shop around to compare data plans and charges. Spending a little bit of time thinking about the way you want to use the internet on your phone can mean huge savings in the long run!

~ENDS~

For more information please contact:

Jess Makin – One Green Bean – 02 8020 1806 – Jess@onegreenbean.com.au

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821

More included value and flexibility

Sydney, 18th May 2010 – Virgin Mobile Australia has updated its Post-Paid Rollover Cap and Rollover Cap Plus plans with more included value, flexibility for customers and even more data now included on Caps of $79 and more.

The entire updated suite of plans include rollover talk and text, data allowances for all plans, International talk and text, unlimited mobile talk and text between Virgin Mobile Members, and free voicemail in Australia. Virgin Mobile Members also receive a host of other benefits including Virgin brand family offers such as 10% mobile credit back from Virgin Blue flightsa and VIP access to events.

"Our plans, from the $29 Rollover Cap upwards, now offer more included value than the other major telcos in market" said Anthony Hearne, Virgin Mobile Australia Marketing Director. "However we believe that 'value' goes beyond pure monetary savings and extends to the way we treat our Members, and providing them with more choice. That's why flexibility and Member benefits are so important to us."

Virgin Mobile is still the only Australian telco to offer Post-Paid Rollover Caps which allow customers to roll over any unused included talk & text into the following monthb. This helps Virgin Mobile Members get the best value from their cap plan.

Due to popularity of this offering, Virgin Mobile has now launched the 'Rollover Value-Add', a bolt-on enabling members who aren't currently on a Rollover Cap plan to add the Rollover benefit to their existing cap plan for $4.95 per month. This can be added to Post-Paid Plans at any time throughout the contractc .

For an extra $6 per month, Virgin Mobile's Rollover Cap Plus plans have the same features as the standard Rollover Cap, but give consumers more mobile internet data to use per month with up to 1.5GB available.

The new Rollover Value Add option and the Rollover Cap Plus options reflect Virgin Mobile's commitment to continue offering new and existing Members increased value and flexibility.

"Recognising that we are all unique and use phones differently, we are continuing to launch value-add and bolt-on features that allow users to build a phone plan that suits them. We are thrilled to continue offering great value plans to new and existing members", said Anthony.

The updated plans are outlined as follows:
rollover cap plans
rollover cap plus plans

Full plan information can be found at: www.virginmobile.com.au/mobile-plans-pricing/monthly-plans/

~ ENDS ~

For further information or to arrange an interview, please contact:

Jess Makin – One Green Bean – 02 9699 9503 – jess@onegreenbean.com.au

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821

What is Virgin Mobile Australia all about?

Virgin Mobile Australia is a leading consumer-focused mobile and broadband provider. Our local telco adventure kicked off on in the early noughties when Sir Richard Branson saw an opportunity to stir up the Aussie telco industry.

Kicking off in October 2000 with a handful of staff and a whole lot of ambition, we immediately made an impact with fresh, innovative products and the trademark Virgin service. Some things never change.

From the beginning we've been partnered with Optus, using their network to give our Members the best coverage we possibly can, whilst maintaining our very unique Virgin way of doing things. As of right now, Virgin Mobile Australia can proudly boast of flagship retail outlets across the country, 1000s of partner outlets, fun-loving staff and over one million awesome Members. So here we are in 2010, celebrating our one millionth customer, gearing up for our 10th birthday and yet as ready as ever to kick off our shoes and join the fun. Come on in, Members are always welcome.

a Offer ends 30th June 2010 and excludes Mobile Broadband and Broadband at Home customers. Offer applies only to base fare excluding GST and other charges. Standard Virgin Blue Terms and Conditions apply.

b Any unused monthly included talk & text rolls over to the following month only and is used once the following month's included talk & text is exhausted. Data does not rollover. c Min term of 30 days. First month will be pro-rated. Cancellation take effect from end of the current billing cycle.

  1. 24 month connection required. Early cancellation fees apply.
  2. included talk and text does not include all call types.

Sue Bailey appointed as new CEO and Michael Seymour as new CFO

Sydney, 12 April 2010 – Virgin Mobile today announced two changes to its senior leadership team. Firstly, Sue Bailey will take the reins as the new CEO of Virgin Mobile Australia, replacing current CEO, Peter Bithos. After two years as CEO, Peter is moving to head up the Consumer Division at SingTel's associate joint venture in the Philippines, Globe Telecom.

A new adventure, professionally and personally, Peter and his family will relocate to Manila in May. Peter has been with Virgin Mobile for four years, including two as CEO, and led the company through integral years in its history. The company has just hit one million customers, achieved an award-winning level of customer service and has an expanded retail presence, both online and on-the-ground.

Sue has spent the last seven years with Virgin Mobile. Sue's most recent position was Senior Vice President of Customer Proposition at Virgin Mobile USA with accountability for revenue, product management and development, customer retention, and device management. Prior to the US, Sue spent over four years in marketing at Virgin Mobile Australia, the last two years as Marketing Director.

"Sue is an astute marketing professional with a strong telecommunications background, and is a Virgin-person at heart," said Peter referring to Sue's experience. "Sue is excited to be reuniting with the Virgin Mobile Australia team and leading the business during what will continue to be a massive time of growth for the brand".

Secondly, Michael Seymour has been appointed as the new CFO. Michael has over 20 years of experience in senior commercial, finance and auditing positions. Most recently he held the position of CFO, then acting CEO, of Pacific Bangladesh Telecom Ltd, an affiliate of SingTel. Having been overseas for eight years, Michael is excited to be returning to Australia with his family.

"Michael brings 20 impressive years of experience in senior financial roles in Australia and South-East Asia," said Peter. "I am confident that Michael will be a great addition to the team and provide the financial guidance needed for one of Australia's fastest growing telecoms".

Both Sue and Michael will be joining Virgin Mobile Australia in April.

~ ENDS ~

For more information or to arrange an interview please contact:

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 29 March 2010 – To celebrate its Surprise Gig bonus data offer, Virgin Mobile today announced an exclusive ‘surprise gig' with MGMT, to be held at the Virgin Mobile Metro in Sydney on 7th April.

MGMT's scheduled concert on 6 April sold out within the hour but Virgin Mobile has secured the Grammy award nominees for a second ‘surprise' show. Tickets will be given away with the online purchase of MGMT's new album Congratulations through Members' Lounge, and are available from 11am Wednesday March 31st. Details on how to get tickets can be found on facebook.com/memberslounge.

Virgin Mobile's Surprise Gig offer gives its Members a ‘surprise' 1GB bonus internet data to use as they like to enjoy more internet. It gives Post-Paid Mobile Members the opportunity to get a 1GB data plan free for three months, Post-Paid Broadband Members a bonus 1GB monthly for three months, a 1GB bonus with Your Cap recharges for Pre-Paid Mobile, and a 1GB bonus on activation for new Pre-Paid Broadband Members. The offer runs until 30 June 2010.

The Surprise Gig tour features surprise performances by various artists at unexpected locations in Sydney, Melbourne and Brisbane between April and June this year. Exclusive content relating to the Virgin Mobile Surprise Gig tour including ringtones, videos, wallpapers and exclusive music mixes, will be available for everyone and will help Virgin Mobile Members explore and enjoy their free 1GB of data.

The MGMT gig is the second Surprise Gig of the tour, which launched in Melbourne at the weekend, with Wolfmother giving a spectacular performance at the tour's launch party hosted by Richard Branson.

Virgin Mobile's Marketing Director Anthony Hearne said, “Wolfmother gave a fantastic performance on the weekend in Melbourne and we're thrilled to surprise MGMT fans with a second chance to see them at the Virgin Mobile Metro next week and provide the opportunity for everyone to enjoy MGMT content for free.”

For the remainder of the ‘surprise' gigs, the artist and location will be announced shortly before they take place through the Virgin Mobile Members Lounge facebook.com/memberslounge. To get Surprise Gigs alerts, information about getting tickets to a MGMT's exclusive performance, and for all Surprise Gig Tour content including Wolfmother and more, simply become a fan of Members' Lounge on Facebook: www.facebook.com/memberslounge.

For more on Virgin Mobile's Surprise Gig offer, go to: www.virginmobile.com.au/surprisegig.

~ ENDS ~

For more information or to arrange an interview please contact:

Jess Makin – One Green Bean – jess@onegreenbean.com.au or 02 8020 1806

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821

Terms and Conditions apply, including Post-Paid Mobile: 1GB data plan costs $15 a month. For each of the first three months you'll receive a credit of $15. Post-Paid Broadband: 1 GB of bonus data will be applied to the accounts of customers on eligible plans each month for three months. Pre-Paid Mobile: Only 5GB may be accumulated at any 1 time. 28 day expiry. Pre-Paid Broadband: New customers only, excludes BYO. Activate before 30/6/10 to receive 1GB bonus data. See virginmobile.com.au for full terms and conditions.

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 29 March 2010 – To celebrate its Surprise Gig bonus data offer, Virgin Mobile today announced the Surprise Gig Tour – a series of free, last-minute music gigs around Australia to be announced via its Members' Lounge Facebook page.

Virgin Mobile's Surprise Gig offer gives its Members a 'surprise' 1GB bonus internet data to use as they like to enjoy more internet. It gives Post-Paid Mobile Members the opportunity to get a 1GB data plan free for three months, Post-Paid Broadband Members a bonus 1GB monthly for three months, a 1GB bonus with Your Cap recharges for Pre-Paid Mobile, and a 1GB bonus on activation for new Pre-Paid Broadband Members. The offer runs until 30 June 2010.

The Surprise Gig Tour will feature surprise performances by various artists at unexpected locations in Sydney, Melbourne and Brisbane between April and June this year. Exclusive content relating to the Virgin Mobile Surprise Gig tour including ringtones, videos, wallpapers and exclusive music mixes, will be available for everyone and will help Virgin Mobile Members explore and enjoy their free 1GB of data. The tour launched in Melbourne at the weekend, with Wolfmother giving a spectacular performance to a party hosted by Richard Branson at Ding Dong Lounge.

The next Surprise Gig will be a live performance by American indie darlings MGMT on Wednesday 7 April at the Virgin Mobile Metro in Sydney. Tickets will be given away with the online purchase of MGMT's new album Congratulations through Members' Lounge, and are available from 11am Wednesday March 31st. Details on how to get tickets can be found on facebook.com/memberslounge .

Virgin Mobile's Marketing Director Anthony Hearne said, “With the rise of smart phones, a lot of people can now access the internet from their handset. But because we all use the internet differently, we want to give our Members the freedom to go where they want, rather than restricting them to one or two sites. That's why we're offering a 'surprise' 1GB of data for customers to use as they wish – whether that's downloading a ringtone, viewing a music video or following us on Facebook to find out where the next Surprise Gig is going to be!”

For the remainder of the gigs, the artist and location will be announced shortly before they take place.

“Ultimately the Surprise Gig tour is about an experience that can be enjoyed in person, on your mobile phone or online. And because it will be free for anyone to download, everybody gets a chance to enjoy the gigs!” said Anthony.

To get Surprise Gigs alerts, information about getting tickets to a MGMT's exclusive performance, and for all Surprise Gig Tour content including Wolfmother and more, simply become a fan of Members' Lounge on Facebook: www.facebook.com/memberslounge.

For more on Virgin Mobile's Surprise Gig offer, go to: www.virginmobile.com.au/surprisegig.

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For more information or to arrange an interview please contact:

Jess Makin – One Green Bean – jess@onegreenbean.com.au or 02 8020 1806

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821

Terms and Conditions apply, including Post-Paid Mobile: 1GB data plan costs $15 a month. For each of the first three months you'll receive a credit of $15. Post-Paid Broadband: 1 GB of bonus data will be applied to the accounts of customers on eligible plans each month for three months. Promotion runs from April 1 to June 30 2010. Pre-Paid Mobile: Only 5GB may be accumulated at any 1 time. 28 day expiry. Pre-Paid Broadband: New customers only, excludes BYO. Activate before 30/6/10 to receive 1GB bonus data. See virginmobile.com.au for full terms and conditions.

Get 1GB of free data with Virgin Mobile until June 2010

Sydney, 26th March, 2010 – Virgin Mobile Australia is thrilled to be getting in on the 2010 Formula 1 Australian Grand Prix action by announcing its sponsorship, together with Virgin Blue, of the Virgin Racing Team. The event will take place this weekend 25th-28th March at Albert Park Raceway in Melbourne.

As part of the sponsorship, Virgin Mobile will gain 'money-cant-buy' access to the pit lane and the Virgin Racing Team. This will be used to develop exclusive Virgin Racing content, from the 2010 Australian Grand Prix and throughout the season, which will be provided to our Virgin Mobile Members on Members Lounge (www.memberslounge.com.au).

"By pushing technological boundaries and doing things a little differently, the Virgin Racing team have come a long way in the past few months. We love the way they're challenging convention in one of the world's most prestigious sports", said Anthony Hearne, Marketing Director, Virgin Mobile Australia. "Collaborating with other Virgin family companies has already benefited Virgin Mobile customers through opportunity to gain Velocity points and mobile credit when you fly with Virgin Blue. We're thrilled to be supporting Virgin Racing and extending these benefits further".

"We greatly appreciate the support of Virgin Blue and Virgin Mobile," said Brett Volker, Head of Brand, Virgin Racing. "It's always great to work with other Virgin businesses because they get what we're about and there's never a shortage of ideas we can execute around the races. Meanwhile on the track, the team are determined to achieve the best possible performance here in Australia hot on the heels Virgin Racings Grand Prix debut in Bahrain."

For more information please contact:

Jess Makin - One Green Bean - 02 9699 9503 - Jess@onegreenbean.com.au

Amber Morris - Virgin Mobile - amber.morris@virginmobile.com.au or 0403 999 821